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Sofitel Hotels & Resorts – Live The French Way Global Brand Campaign – Launch Press Release

SOFITEL INVITES GUESTS TO “LIVE THE FRENCH WAY

“Sofitel is a global ambassador of French savoir-faire and art de vivre,” said Joao Rocco, Vice President, Luxury Brand Management, Sofitel Brands. “Our ‘Frenchness’ is the attribute most frequently praised by our guests and most often mentioned within their feedback, so we know that our culture is important to them. Our unique sense of joie de vivre is felt at our hotels in more than 40 countries across five continents, and it’s a defining element that has become the signature of our brand.”
Modern luxury voyageurs are invited to eat, sleep, enjoy, travel, stay, celebrate and Live the French Way at Sofitel Hotels & Resorts through the brand passions of design, gastronomy, art & culture, and well-being. Upon arrival, guests are greeted in French by Sofitel staff wearing made-to-measure designs created by Parisian-based fashion designer Léa Peckre. Senses are awakened by the wafting scent of Essence de Sofitel, a gorgeous fragrance created by renowned perfumer Lucien Ferrero, which wafts through the hotel lobby and public spaces. Sofitel Sound Signature by DJ Mosey sets a sultry and insouciant atmosphere. In the late afternoon, guests indulge in Le Goûter or L’Apéritif in the hotel bars, followed by Gastronomie Française in the dining rooms.
With a characteristically light French touch, Sofitel will continue to offer a whirlwind of culturally fascinating events all year long, from photography exhibitions and fashion week events, to glittering, star-studded La Nuit by Sofitel parties, to Fête de la Musique celebrations around the summer solstice, and Sofitel Wine Days during the annual French wine harvest. A partnership with Dîner en Blanc in North America invites Sofitel guests to skip the wait lists and enjoy a VIP experience within one of the most sought-after French cultural events in the world.

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