Somya Khurana has traveled extensively across Dubai, Muscat, Abu Dhabi, and currently residing in India. Taking inspiration from her travel expeditions and every vertical of life. She started her own label ITSOM She ensures modernity through her designs -sometimes descendant, sometimes minimalistic, but always unique and individualistic.
Excerpts from an interview…
· What is Design philosophy of your brand?
It is comfortable with the style we are co-entering travel time for the year. So there are clothes that can be carried abroad so that they are light and yet effective. We have a denim line which suits the weather that is especially for the travellers which is a jacket and better shacket totally couture collection.
· A brief about your recent collection?
My latest spring-summer collection, perfect for vacations and parties which is stylish yet comfortable.
· Tell us about the details-fabric, color palette?
The fabrics that we are using in the market are trending towards lots of linen, lots of sustainable comfort. Because people during covid got very comfortable in their leisure wear at home.
So this is a twist in fashion which is athleisure. So the colour palette looking at the current season is about lemon , peaches , lots of green , lots of blues, lots of prints ,lots of aqua prints and equatorial prints.
· According to you, what are the five wardrobe essentials for the season?
Five wardrobe essentials would be – Tracksuits, A follow one dress , A denim jacket, A stylish business suit which is a pantsuit and cruise collection beautiful apparel which is a flowy dress.
· Fashion faux pas?
You should not be like someone else. You should carry your own fashion statement that you feel comfortable in so you are driving your own fashion, not someone else’s look.
· What’s your fashion statement?
My fashion statement is a fine pair of Louis Vuitton’s and some kickass sunglasses with a nice tracksuit which looks extremely comfortable and yet chic.
· Your other interests?
Wedding planning! Its extremely innovative, I enjoy the process and love to see the occasion come up from nothing to a fantastic memory in the brain of the entire family and it’s seems I am very good at it and I received lots of compliments doing it and then the process of creating the wedding make it very purposeful and it’s something which I truly enjoy and i love working with flowers and it’s gives me immense pleasure and also makes me extremely connected so it’s almost like I say glow in the dark creation when you do with candles and flowers in night. It’s so surreal and so romantic so I love creating that.
· What is your work and life balance mantra?
The balanced life mantra is to sleep early to wake up early and work through the day. So the creativity flows and my mantra is ‘ I am what I eat ‘so I follow a regimental gluten free, toxin free food and live a life of simplicity so my clients can benefit from the work and commitment to my clients that comes forward keeping my life simple.
· One advice to the women?
My one advice to the women will be it’s the time to step forward and stop following the strict and set conventions. If we unite to fight for women, then the country’s success and advancement will be irresistible and unstoppable.
About Somya Khurana
Somya Khurana with an experience of 15 year of exposure in Dubai and a successful wedding event company, she started her own label ITSOM,the brand is an extension of herself and how she conceives fashion.
She has curated the multi-designer store as a premium destination for couture wear through an amalgamation of renowned national and international labels of stately clothing and accessories.
Neesa foundation is her initiative towards society. help animals, people by giving them food and provide education & eventually towards women empowerment by offering them jobs or in any other physical form.
