FashionNew LaunchTrends Jewellery

Zoya’s new brand ambassador, Sonam Kapoor Ahuja unveils ‘My Embrace’

Zoya, the exquisite diamond boutique from the House of Tata, introduces ‘My Embrace’ – an autograph collection that serves as a signature identifier of the luxury brand. Continuing its tradition of redefining the way fine jewelry is experienced through meaningful pieces of wearable art, this timeless collection’s evocative symbolism celebrates the Zoya woman joyfully embracing all her hues.

Zoya’s ‘My Embrace’ is an invitation to discover the beauty in simplicity through pieces that are designed to effortlessly elevate your every day.

Revolutionizing the way in which gold jeweler is adorned, Zoya’s ‘My Embrace’ features 26 trademarked designs; sleek bangles, bracelets, pendants, high gloss rings and earring hoops reflect simplicity in design yet are significant in their craftsmanship making them the ultimate collector’s piece.

 The emotional inspiration of a self-embrace is translated with rich sculptural dynamism into a continuous flow with a harmonious integration of components in a marvel of engineering. A combination of platinum and rose gold, further enhances the collection’s graphic modernism, with a choice of wearing this symbol of a self-embrace in gold or in gold and diamond combinations. 

Amanpreet Ahluwalia, Business Head, Zoya

 “At Zoya we have always believed that women should be able to celebrate the joy of being just who they are, irrespective of the many roles they play in life. This collection journeys to the very soul of Zoya, a word which means ‘alive’. ‘My Embrace’ becomes a talismanic symbol of self-acceptance, because you feel truly alive only when you embrace who you are and are comfortable in your own skin,”

Sonam Kapoor Ahuja

 “Zoya’s ‘My Embrace’ is an iconic symbol with the soul of a woman as its muse. Translating the idea of celebrating yourself  just as you are, into a very meaningful and symbolic product, makes this collection all the more precious and close to my heart.”


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