Collaboration
Delhi-based women’s wear start-up Sooti Studio has entered into a long-term partnership with India’s coveted multi-brand fashion collective platform Ogaan Market. The objective behind this tie-up, which comes only after less than three months since Sooti Studio’s inception in July this year, is to enhance the newly established start-up’s market visibility and reach.
As a part of the collaboration, a significant majority of Sooti’s existing products (Dresses, Tops, Trousers, etc.) will be made available and sold through Ogaan Market’s online portal. Sooti Studio has recently curated a collection titled ‘Point To Perspective’ which presents thoughtfully-designed premium workwear for women while giving them utmost comfort and a classy look at the same time; the entire collection will now be showcased on Ogaan Market.
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Sharat Chandra, Founder & CEO, Sooti Studio
“We are extremely happy and glad to partner with one of India’s best-known designer marketplace — Ogaan Market. This collaboration marks an important milestone in Sooti Studio’s journey, as it will enable our start-up to attract new customers both from the domestic and international fronts, help us in tapping into the niche markets, and also accelerate our brand positioning and visibility. The product line and ensembles we would be promoting on Ogaan feature well-executed Silhouettes for an easy-breezy feel at work.”
