SUGAR Cosmetics, one of India’s leading omnichannel beauty companies and a cult favorite amongst Gen Z and Millennial consumers, launches their #BeYourOwnMuse campaign to celebrate International Women’s Day this year. (Instagram page handle & link – https://www.instagram.com/trysugar/)
Link to the campaign film: https://www.instagram.com/p/CphNkBYINVp/?hl=en
Over the years, we’ve all had our own insecurities and now that we are grownups, we look back and sometimes thank ourselves for being able to make it through. Each of us has struggled and survived our own battles over time and should be proud of how far we’ve come. Keeping this in mind, SUGAR Cosmetics has launched their latest #BeYourOwnMuse campaign for this International Women’s Day where real women speak about a scary insecurity that they’ve felt growing up and give advice to their younger self. With this, the brand aims to send across a message that you don’t need to be scared of anything and are enough to cope with anything that comes your way – you can be your own muse.
The campaign that went live on International Women’s Day starts with SUGAR Cosmetics’ Instagram account posting a video with real women from the organization giving advice to their younger self. They also share scary, funny, and weird insecurities that had them doubting themselves at some point in their lives. In the video, the Co-founder and CEO of SUGAR Cosmetics, Vineeta Singh advices her younger self and women watching to believe in themselves and their instincts. Since going live, the campaign has seen videos pouring in from women online as they give advice to their younger self and participate in the campaign.
