Retropoplifestyle

News & Events

SUNNY LEONE IS ‘SKINNED’ IN NEW PETA INDIA AD LAUNCHED AT LAKMÉ FASHION WEEK’S SUSTAINABLE FASHION DAY

Actor Urges Fans to Ditch Leather by Wearing Vegan

At Lakmé Fashion Week’s Sustainable Fashion Day, Bollywood’s Sunny Leone unveiled her new ad for People for the Ethical Treatment of Animals (PETA) India. It shows her skin being “torn off” – a reference to the fact that more than a billion cows, buffaloes, and other animals are tormented, killed, and skinned every year for the global toxic leather industry. The ad was shot by ace photographer Avinash Gowariker 

VEGAN FASHION CAMPAIGN LAUNCH BY PETA INDIA during the Lakme Fashion Week Summer Resort 2020 at Jio Gardens in Mumbai, India on February 10th, 2020.
Photo : FS Images / Lakme Fashion Week / IMG Reliance

The print campaign can be viewed and downloaded here, and the accompanying video interview can be viewed here and downloaded for broadcast here

“With so many wonderful vegan shoes, bags, and jackets to choose from, there’s no reason to choose to [h]urt the environment and take a life by wearing an animal’s skin,” says Leone. “After learning about the horrors of leather production from my friends at PETA India, I vow to save animals and the planet by kicking leather to the [kerb] and urge my fans to join me.” 

Jaspreet Chandok, head of lifestyle business for IMG Reliance, said, Sustainability is one of our key conversations at Lakmé Fashion Week, with an entire day dedicated to it. This season we have made several strides in reducing our carbon footprint and will work towards a leather-free Sustainable Fashion Day next season! We are glad to partner with PETA India and look forward to their new campaign.” 

Animals used for leather in India are often crammed into vehicles in such large numbers that their bones break. If they survive the journey to the slaughterhouse, their throats are cut in full view of other animals – and many are dismembered and skinned while they’re still conscious. To keep the skins from rotting, tanneries use a variety of caustic, toxic chemicals, which are often dumped directly into waterways. One of the most widely used chemicals in the tanning process is chromium, which can cause cancer in workers exposed to it. The waste from leather production also causes skin and respiratory disorders in people who work in and live near tanneries. 

Related posts
News & Events

Witness The Betrayal Anthem Of The Year With Delbar Arya And Pratik Sehajpal’s Kaabil &#8211…
Read more
News & Events

Public Diplomacy Forum Commemorates 17th edition of International Women's Day

Central Delhi became the focal point as the Public Diplomacy Forum orchestrated a vibrant…
Read more
EntertainmentLivingNews & Events

Announcement by Film at Lincoln Center & The Museum of Modern Art

Lineup for the 53rd edition of New Directors/New Films, April 3–April 14 Opening Night—Aaron…
Read more
Newsletter
Join the Family
Sign up for Davenport’s Daily Digest and get the best of Davenport, tailored for you.