AmorepacificGroup unveils the launch of luxury skincare house, Sulwhasoo, in India exclusively with Nykaa.
Sulwhasoo represents a luxurious, state-of-the-art skincare range based on over five decades of research expertise. Inspired by time-honoured Asian traditions and philosophy, Sulwhasoo presents a comprehensive skin solution, based on the theory of the seven-year cycle, which states that one goes through major physical change every seven years. The theory mentions that at ages 21, 28, 35 and so forth, the seven-year mark is when the aging process starts to accelerate. Intrigued by the ideology of harmony and balance, Sulwhasoo boasts of powerful rejuvenation and healthier looking skin,offering a multisensory experience through a luxurious range of time-defying, anti-aging, and skin-revitalizing skincare.
USP
Sulwhasoo’s product range synergize and care for the skin’ regenerative power, vitality, glow, nourishment and elasticity. Adding to this, the cultural beauty house showcases aesthetics that are neither excessive nor insufficient, and believes that restrained beauty embodies true value within itself.
QUOTES
Doyoul Kai Lee, President, Innisfree India
‘I am very pleased to introduce our luxury brand in India through Nykaa.Nykaa is the e-commerce leader in the market, and best possible partner to take our business online in India. I hope all customers can experience Sulwhasoo’s unique beauty solutions in a new way.’
Falguni Nayar, founder & CEO, Nykaa
‘Through the last three years Nykaa has led the Korean beauty conversation in India, focusing on educating Indian customers on the novelty of the products and ingredients. This has resulted in an incremental growth of the skincare category as our customers become more demanding and discerning about their choices. We are very excited to launch Sulwhasoo in India with its unique and innovative solutions which are sure to delight our customers.’
Availability:
Select Nykaa Luxe Stores, India | https://www.nykaa.com/
