Beverages and SpiritsLivingNew Launch

The Macallan

A New Range of Whiskies Exploring The Macallan’s Commitment To Natural Colour And Sherry Seasoning


The Macallan Colour Collection is a collaboration with visionary US graphic designer David Carson, who took inspiration from Jerez, a singular land of historic vineyards and fine wines where The Macallan’s sherry seasoned oak casks are crafted. In his studio he created a unique set of designs which feature on the Colour Collection’s vibrant packaging and take centre stage in a campaign which showcases his signature collage style. 

 Comprises of five age statement single malt Scotch whiskies. From the gold oak of the Colour Collection 12 Years Old to the burnished chestnut of the Colour Collection 30 Years Old, the range spans the radiant tones of the whisky spectrum, to showcase the exquisite natural tones derived from maturation in The Macallan’s exceptional sherry seasoned oak casks. 

Crafted to The Macallan Whisky Mastery Team’s exacting specifications, these sherry seasoned oak casks are shipped to Scotland where they are filled with The Macallan’s signature rich and fruity new make spirit.

David Carson

“Working with The Macallan is like having a conversation with an old friend – one who happens to be an excellent craftsman. They’ve spent two hundred years refining their processes to create the best whisky possible, and the knowledge they have is really incredible. 

“At the same time, they’re very open to new ideas, especially when it comes to art and design. I listen to them, and they listen to me, and there’s a mutual understanding there. The phrase that comes to mind is, “I like how you think.”

“To experience the shapes, the colours, the textures, the soil from Jerez de la Frontera, it’s really inspiring. This is where every one of The Macallan’s sherry-seasoned casks comes from. This is the soul of the Colour Collection. It all starts here.”

Crafted predominantly from sherry American oak casks the Colour Collection includes a subtle touch of European oak to achieve a harmonious and beautifully balanced range of whiskies. 

Kirsteen Campbell, Master Whisky Maker at The Macallan

: “The Macallan Colour Collection is a visual celebration of our commitment to natural colour and sherry seasoning, with each of the five distinctive whiskies taking travellers through a compelling sensory journey of the remarkable spectrum of natural hues derived from maturation in The Macallan’s sherry seasoned oak casks.  

“It is these exceptional oak casks which are the single greatest contributor to the quality, flavours and distinctive aromas at the heart of our single malts.

“Deepening in colour with age, each expression tells its own story and is a prism through which consumers can explore the unique characteristics which underpin the exceptional craftsmanship, renowned quality and rich character of our single malt whisky.”

A series of immersive art exhibitions celebrating The Macallan’s exclusive partnership with David Carson will take place in London, Shanghai, Dubai, Singapore and LA, allowing The Macallan community to be immersed in David’s creativity and experience the elements that inspired the Colour Collection. 

The Macallan Colour Collection marks the return of age statement whiskies to The Macallan’s global travel retail offering. 

The Collection also features a new visual identity inspired by the brand’s rich heritage and spiritual home, The Macallan Estate, and highlighting its intrinsic connection to nature. 

The Colour Collection is available in The Macallan Global Boutiques and in in key airports and travel destinations around the world from September 2023.

Related posts
LivingNews & Events

New York-based Indian-American filmmaker Tirlok Malik and GOPIO Manhattan Celebrate International Yoga Day 2024

New York (June, 2024): On the occasion of International Yoga Day 2024, GOPIO, and Emmy-nominated…
Read more
Initiatives & CampaignsLiving

KITKAT and NETFLIX Team Up for the ‘Ultimate Break’ Brand Crossover!

KITKAT and NETFLIX are joining forces to offer consumers the ‘Ultimate Break.’ KITKAT…
Read more

Prateek Kuhad's 'Silhouettes Tour' Set to Enthrall India

After an incredible international run across the US and Canada, the much-loved singer-songwriter…
Read more
Join the Family
Sign up for Davenport’s Daily Digest and get the best of Davenport, tailored for you.