Pepsi® and fashion label HUEMN came together recently to bring one of the most scintillating fashion showcases for audiences with an all-new collection full of SWAG.
About the collection
The line deep dives into signature HUEMN IP with garments that are conversation pieces, hand-drawn prints, powerful statement pieces, inclusive fits, and meticulously handcrafted textures that HUEMN is known for. The handmade HUEMN Gorilla also weaves its way through the line-a grounding reminder of an ever-evolving HUEMN; and a celebration of our first ten years on the landscape.
The partnership between HUEMN and PEPSI is a strong one. Both companies believe in adding value to their communities with respect to society’s diverse fabric.
Muse
Bollywood actor Sara Ali Khan walked the 200 foot ramp as the showstopper sporting a marquee piece from the collection.
Fashion is always a medium of self-expression for youngsters across the globe and this runway presentation was an ode to the self-belief of the young generation that aren’t afraid of standing up for themselves.
Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India
“We are absolutely thrilled to have partnered with HUEMN for this collection that defines SWAG like nothing else. Pepsi & HUEMN have a similar vision to empower the community that we are a part of – this young demographic is armed with confidence, and we are constantly evolving our offering to encourage the youth of India to be their true selves. Our collaboration with HUEMN is our commitment to celebrate this very philosophy of self-expression and no better way than Fashion to achieve this.”
Pranav Misra, Co-Founder & CEO, HUEMN
“As we celebrate HUEMN’s 10-year journey in the Fashion Industry, partnering with Pepsi for this presentation was seamless. Both the brands have created a unique culture around them and consistently pushed boundaries in the community. This collection is now for the youth of India and we could not be more excited for our community to embrace it.”
Seen at the event were notable names like Shibani Dandekar, Esha Gupta, Kubbra Sait, Lisa Mishra, Lakshmi Lehr to name a few.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com
About HUEMN
HUEMN (pronounced: human) is a ready-to-wear fashion label that is homegrown in India. With product line of contemporary, handcrafted, unisex clothing, the label creates relevant fashion that is informed by the social, political, cultural landscapes of our times.
HUEMN’s biggest influence is the human mind and the power it wields, and how it provokes the evolution of our culture and communities. The visual language has always been provocative and an effort to understand the desires of the customers and to educate the masses with an idea of whose time has come. Hence, over the years HUEMN was a part of multiple campaigns and collaborations.
This year HUEMN completed 10 years in the industry. To mark this anniversary, HUEMN looked into doing work that hinted at a bit of nostalgia. The whole Lakme fashion week 2022 collection was about reflections of work done along these years.