BeautyProduct Launch

Too Faced Cosmetics Launches Killer Kajal in Global Market



♥ Killer Kajal provides a killer eye look that lasts for 12 hours. The intensely black waterproof eyeliner is a lightweight formula which glides onto the waterline with ease to create a sexy defined line, or amp up the volume by smoking out the lash line for a seductive look that won’t budge.  


  • One stroke, intense pigment
  • Waterline safe
  • Smudge-resistant for 12 hours
  • Waterproof
  • Creamy formula for comfortable wear and smooth glide
  • Unique waxes with high melting points help keep integrity of formula longer


  • Retractable component for no waste, no mess
  • Perfectly curated diameter small enough for precise application, but large enough to create the ultimate smokey look
  • Matte pink component with black endcap signaling product shade
  • Outer carton with wing and Killer in emphasized block letters and the word “Kajal” in gold foil


♥  Matte


♥  Too Faced Cosmetics Killer Kajal will be available at Too Faced stores & counters in India, Nykaa Luxe, Shoppers Stop, Myntra and online (Nykaa, Myntra, Shoppers Stop).


♥ Killer Kajal is priced at INR 1450/-


Too Faced Co-Founders Jerrod Blandino and Jeremy Johnson got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy spent time at Armani, Estée Lauder and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that has become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born.

From the very beginning, Jeremy’s business savvy and Jerrod’s creativity clicked. Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Jeremy and Jerrod believe in makeup’s transformative power now more than ever-pretty on the outside strengthens and empowers the pretty on the inside. 

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