Retropoplifestyle

Travel

Yas Island launches iconic new staycation ‘Stayin’ On Yas’ campaign inspired by the Bee Gees classic

Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment destinations. Has launched the new marketing campaign ‘Stayin’ On Yas’, encouraging staycationers. And vacationers to ‘break like you mean it’ in a brand new integrated roll-out. Offering a glimpse of holiday promise, the campaign celebrates everything holidaymakers seek during a staycation and more; from record-breaking theme parks, racing, climbing and flying to world-class shopping, dining, golfing and luxury hotels, all packed into one 25 km2 destination.

The new campaign, ‘Stayin’ On Yas’, features three holiday-makers channeling the Bee Gees on a staycation. Like no other, as they experience the wide range of activities on Yas Island in style. The re-imagined campaign is styled in the format of music video, taking viewers on a lyrical journey with the new Yas Island anthem. ‘Stayin’ On Yas’, a modern day tribute to holidays, inspired by the hit Bee Gees classic. Set against a backdrop of Yas Island’s most iconic attractions including world-class theme parks Ferrari World Abu Dhabi. Yas Waterworld Abu Dhabi, and Warner Bros. World™ Abu Dhabi; shopping haven Yas Mall, Yas Links Abu Dhabi golf course and record-breaking adventure hub CLYMB™ Abu Dhabi, the campaign redefines what it means to be on a staycation.

Stayin' On Yas

Further…

With a range of safety and wellness guidelines firmly in place, the 70’s inspired ode to fun celebrates the rejuvenating power of staycations. And reminds audiences of how important it is to take a break, whilst providing a message of positivity. And hope as well as a snapshot of holidays past, present and future. Released to complement summer holiday packages, the campaign brings fun-starved holidaymakers a glimpse of blue skies. Sunshine, wave machines and theme parks and other iconic holiday experiences, all found right here in the UAE.

Stayin' On Yas

Liam Findlay, General Manager of Experience Hub, Yas Island said ‘We hope this campaign inspires people to look forward with hope and positivity. To a time when carefree holidays, staycations and vacations are a reality. And people can truly staycation like they mean it. Highlighting the best of Yas Island, the ‘Stayin’ On Yas’ campaign. Showcases the destination’s award-winning theme parks, record breaking attractions, outstanding motorsports and golf venues and world-class hospitality. Stayin’ On Yas highlights Yas Island as a destination like nowhere else where visitors can experience bucket list attractions and tick off their holiday goals’.

For more information, please visit: www.yasisland.ae

Related posts
Hotels&ResortsTravel

Top 10 Summer Retreats to look forward this Holiday Season

Be it a beach getaway or an escape in the city, these retreats will make your summer holidays cooler…
Read more
AnnouncementTravel

Events DC Presents 17th Annual Passport DC 

Signature events include Around the World Embassy Tour, EU Open House, Flower Mart, Fiesta Asia…
Read more
Hotels&ResortsTravel

Four Seasons Maldives Private Island at Voavah

Embracing Luxury and Nature harmonious blend of luxury and natural splendor—a haven where…
Read more
Newsletter
Join the Family
Sign up for Davenport’s Daily Digest and get the best of Davenport, tailored for you.