HYBON and Tonino Lamborghini Launch India’s First Luxury Elevator Collection, Redefining Vertical Living

Italian design meets Indian engineering as HYBON unveils a ₹100 crore luxury mobility vision with Tonino Lamborghini.

Luxury today extends far beyond curated interiors and bespoke furnishings. Every element within a thoughtfully designed residence or commercial space contributes to the overall experience—including the journey between floors. Recognising this evolution in contemporary architecture, premium elevator manufacturer HYBON has partnered with Italian luxury lifestyle brand Tonino Lamborghini to introduce India’s first luxury elevator collection, transforming vertical mobility into a statement of design and craftsmanship.

Unveiled at MOVIMENTO: The Grand Unveiling in Gurugram, the collaboration also marks a significant business milestone, with HYBON announcing an investment of ₹100 crore (approximately US$11.7 million) to expand its premium luxury elevator portfolio in India. The move reinforces the company’s ambition to position India as a global destination for high-end vertical mobility solutions.

Rather than treating elevators as purely functional spaces, the new collection reimagines them as an extension of luxury architecture. Designed and manufactured in India by HYBON while drawing on Tonino Lamborghini’s unmistakable Italian design language, the collection introduces four distinctive cabin concepts—IMPERO, MARTE, SOMMO and DINAMICO—each characterised by bold geometric forms, metallic detailing, carbon-fibre-inspired textures and immersive mood-driven interiors.

The result is an experience where the elevator becomes an integral part of the building’s design narrative rather than simply a means of transportation.

Beyond aesthetics, the collection integrates advanced engineering and intelligent technology. Features include AI-enabled facial recognition access, destination control systems, climate-controlled cabins, ambient lighting, interactive digital displays and comprehensive safety technologies, all designed to deliver a seamless passenger experience. Every elevator can also be fully customised in terms of speed, capacity, finishes and cabin configurations, allowing architects and developers to tailor each installation to the specific character of a project.

The collection also introduces several industry-first features for the Indian market, including high-speed elevators operating at up to 1.75 metres per second, expansive 39-inch interactive touchscreen displays, advanced 3D passenger sensing technology, app-based monitoring for real-time system diagnostics and service updates, round-the-clock concierge support, and an industry-leading 15-year parts warranty. Together, these innovations elevate vertical transportation into a premium ownership experience that combines performance, safety and personalised service.

Speaking about the collaboration, Ratan Singh Sehgal, Managing Director of HYBON, said, “Luxury today is about experience and detail. Elevators are often the first interior touchpoint inside a building, yet they have largely remained functional spaces. With this collaboration, we wanted to create something that people don’t just use but truly experience.”

For Tonino Lamborghini, the partnership represents an expansion of the brand’s design philosophy into an entirely new category.

“Being a first mover is part of my DNA,” said Tonino Lamborghini, Founder and President of Tonino Lamborghini S.p.A. “Since I founded my brand in 1981, my vision has always been clear: to bring Italian design and character into every dimension of life. Today, with HYBON, I am proud to be the first brand to enter the universe of vertical mobility. This is the spirit that has always guided me—to open new territories, create new categories and bring my vision where no one else has dared. Tonino Lamborghini is not a product; it is a lifestyle. Luxury, for me, is found in every detail of that journey—not merely in possession, but in the experience itself.”

As luxury homes, boutique hotels and premium commercial developments increasingly prioritise holistic design experiences, the HYBON Tonino Lamborghini Collection arrives at a moment when even transitional spaces are becoming expressions of identity and craftsmanship.

Now available across India for luxury residential, hospitality and commercial projects, the collection represents more than a product launch. It signals the arrival of a new design category—one where Italian luxury aesthetics and Indian engineering expertise converge to redefine the future of vertical mobility.