Indya Launches a Festive Collection in Collaboration with Designer Ashish N . Setting the tone for the season of festivities, Delhi based modern Indian wear brand, Indya, today launched a Fall festive capsule collection in collaboration with designer Ashish N Soni. Amalgamating Indya’s ethnic fusion core and Ashish’s minimal yet bold design language, the collection exudes a modern and understated vibe, making it perfect to be worn at any festive occasion.
The capsule line comprises 37 stylish separates including pre-stitched sarees, belted jumpsuits with attached drapes, a pantsuit, skirts, jackets, and a host of other new-age styles thoughtfully designed to make them relevant to the woman of today. The colour palette is an eclectic mix of classic ivory and black, rich jewel tones and muted pastel shades. Topped with exquisite brocade threads, tonal sequins and riveting surface prints, each ensemble is an example of statement dressing but in a subtle, polished, and graceful way.
Speaking about the collaboration, Ashish N Soni shared, “As a designer, I always look forward to working on projects that challenge me to step out of my comfort zone and this collaboration with Indya presented me with an opportunity to do just that. Indya’s contemporary design values merge beautifully with mine and together we’ve created a traditional Indian wear line with a chic and modern edge. Each piece in this collection is extremely stylish, current, wearable and affordable, and makes the Ashish N Soni signature more accessible.”
Shivani Poddar and Tanvi Malik, Co-founders, Indya added, “At Indya we have always endeavored to reinvent Indian wear with on-trend, glamorous and fuss-free clothes to make them relevant to the woman of today. Ashish’s designs aesthetically bring out just that value. Not only does he have a unique design language but also a modern sensibility that we have been able to seamlessly incorporate into our own design DNA. This collection is a magnificent amalgamation of his strong values of minimalism, clean lines and stellar craftsmanship and our own festive fusion signature.”
Priced between INR 1200-4200, the Ashish N Soni x Indya collection is yet another step in the brand’s journey to democratize fashion and establish an online high street for designer wear. The line will be retailed at Indya’s exclusive brand stores and key large format stores across the country, leading fashion marketplaces and the brand’s website, www.houseofindya.com.
Available at: www.houseofindya.com and exclusive Indya brand stores
Price Range: INR 1200 – 4200
Size Range: XS to 2XL
About High Street Essentials Pvt. Ltd:
Since its inception in 2012, High Street Essentials Pvt. Ltd., has emerged as one of India’s leading omnichannel fashion houses. Aimed at the modern Indian woman, the company has two brands under its wing. While FabAlley is a rapid fashion brand for western apparel and accessories, Indya presents a distinctive line of modern Indian wear. The company’s latest offering Indya Luxe taps the wedding guest market with a line of heavily detailed, premium occasion wear. All three brands have an inimitable style signature and are attuned to the women of today.
