Ambarish Sikarwar,Business Head, Zigly
What are your thoughts on the overall pet care industry?
India is the fastest-growing pet care market with home to about 20 million pet dogs and about 19 million other pets. The Petcare category is growing with a CAGR of 17% & hence the category is open for up-gradation & innovative ideas. We see a lot of potential with Zigly since this is India’s first tech-enabled portal for everything pets.
What makes pet parents spend a huge amount of money on their pets?
Pets are now family , there is a big shift that’s happening , I call that pet humanization , they are now kids of pet parents and no parent compromises on giving the best for their kids.
Why do you think there is a sudden shift or growth in the pet care industry?
In the past decade, India has seen an increase in pet ownership, owing to rising disposable income largely in the middle class, more nuclear families, rapid urbanization, and the changing attitude of people towards humanizing pets as part of the family. This has led to a sudden growth in the pet care industry.
There are hundreds of brands in the pet care sector, what makes your brand different from them?
Zigly understands the needs of pets and new aged pet parents and hence it is India’s first tech-enabled Omni-channel pet care ecosystem , and we are using the power of technology to change the current pet care industry in India. While we are available offline in Delhi, and will soon open stores in different metro cities as well; our website is a one-stop solution where one can easily buy products, book appointments for Veterinary services, book grooming sessions for their pets, and much more. We are also soon coming up with an app, which will include all the features mentioned above and some value-added features for our customers.
What was your reason for foraying into the pet care industry?
Pet care is one of the fastest-growing categories. Demand for Expert services & Quality products are growing in the market and with Zigly, we aim to bridge this. We are providing several unique services like grooming, veterinary care, behavior training, pathology, and pet products, all under one roof. Zigly will also prove to be an effective platform for people who wish to be trained for all pet-related activities like behavior training, grooming, pet walking, and more.
We envision becoming one of the largest brands for pet care products and services not just in India, but across the world.
