Kaya, India’s leading skincare & largest dermatologist network enabled brand, recently unveiled a new identity, symbolic of a strategic realignment with its ever-growing young consumer base. Punctuated by this new purpose-fuelled mantra – “Beautiful is You” – the brand has now taken the first step towards extending support to the transgender community with the launch of a new initiative. As a brand that has always …
Category Archives: Initiative
Spring Summer’22 campaign #TheresAlwaysALibas
‘Libas’ announces its first celebrity face – Sara Ali Khan Libas, is raising the bar for ethnic fashion lovers as they announce Bollywood actress Sara Ali Khan as their first celebrity brand ambassador with their Spring Summer 2022 campaign ‘#TheresAlwaysALibas’. Sara will be seen endorsing the brand’s latest designs in a series of campaign films and stills …
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Innisfree’s CSR activity on Women’s Day
On a Pathway to Sustainable Health & Development Innisfree India, is accelerating its CSR goals under its ambitious pillars of caring for the people and planet. Beginning a new association Pinkishe, the brand hosted a celebratory activity with 100 girls at a government school in Old Gurgaon. The event saw an interactive session, where they …
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CLEAN & CLEAR® New Campaign Launch: #PimpleHiTohHai
Inspires teenagers to not let anything get in their way, not even pimples CLEAN & CLEAR®, one of India’s leading teen skincare brands, unveils its latest campaign #PimpleHiTohHai. With an interesting take to pimple woes, the campaign encourages young girls to let go of their inner inhibitions about pimples, not allowing it to change who …
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Cosmo Films Ltd. Launches White Cast Polypropylene (CPP) Film
Cosmo Films Ltd., a global leader in specialty films for flexible packaging, labeling, and lamination applications as well as synthetic paper, has launched a white Cast Polypropylene (CPP) Film with high Coefficient of Friction (COF). A film specially innovated to address the issue of slippage of layers over each other, it has a seal strength of …
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ZIGLY ORGANIZES FREE DENTAL HEALTH CHECK UP
On the occasion of National Pet Dental Health month, with an aim to create awareness about the importance of pet dental health, Zigly, a digital-first, omni-channel retail platform conducted a Free Dental Health Check-Up Camp at Zigly Store located in Kailash Colony on 26th & 27th Feb between 12 – 5 along with free Dental Consultation through the website till 28th February. Looking …
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Versace eyewear’s special project with Cole Sprouse.
The new Versace Men’s capsule collection starring actor, model and photographer Cole Sprouse who embodies the Versace spirit, with his glamour and charisma. Reflecting eloquent, expressive masculinity the collection has bold and striking aesthetic designs. Iconic elements of the brand are reimagined and renew Versace’s enduring bold vision. Actor, model, and photographer Cole Sprouse is the …
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Anjini Dhawan collaborates with Gush Beauty
Centered around the theme of celebrating women’s friendship instead of romantic relationships on Valentine’s Day- Gush Beauty has come up with their first collaboration with upcoming Bollywood star- Anjini Dhawan, an exclusive lip-kit duo limited edition drop. The campaign is all about spreading the love of this Galentine’s Day by just rip it, lip it and love it with …
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Celebrate the rich legacy of TIMEX with their new Given for Generations Campaign
Timex Group designs, manufactures and markets innovative timepieces around the world. Established in 1854 in Waterbury, Connecticut as trailblazing clockmakers, Timex has always created exceptional timepieces known for their design, durability and performance. Timex celebrates its rich heritage with the new ‘Given for Generations’ Campaign. The way one generation passes on its values to the next, …
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7UP New ‘THINK FRESH’ TVC Launch
Ringing in the new year with a brand-new campaign- 7UP®, the clear refreshing drink has come up with a thought provoking yet very witty and fun campaign. The central concept of the brand campaign launched today as part of 7UP®’s ‘Think Fresh’ series, is to address everyday curveballs/googlies through a fun and playful attitude. The …