BeautyCHILD SKIN CAREProduct Launch


Inspired by the traditions and knowledge of childcare passed down by grandmothers to mothers, the #DadiNaniKeNuskhe is what CITTA’s range of baby care products pride in. 

 Principle of ‘Tradition backed by Science’

All CITTA products are a culmination of painstaking research into rituals, customers and best practices in baby rearing and caring. Therefore, each one has been designed with thought and age-old wisdom married with state-of-the-art technology and natural Indian ingredients.

Range of Products

Ranging from hair and body cleansers to massage and oiling products for babies CITTA has introduced 11 SKUs that are dermatologist approved, plumed with skin friendly pH, using Good Manufacturing Practices (GMP) and are cruelty free.

  • The  Baby Balm aka (body butter) is the first Indian baby balm. It is loaded with the goodness of Shea butter, that fights dryness and provides deep nourishment to a baby’s skin. 
  • The Talc Free Baby powder is an incredible combination of oat silk and cornstarch that prevents rashes and itchiness with a supreme absorption capacity and allows its skin-friendly pH properties to help your baby’s skin stay fresh throughout the day.
  • Similarly, the specially formulated Baby oil is an amazing amalgamation of 12 nourishing oils.  Non allergic, non-sticky, a fragrance-free formula, the Nourishing Baby Oil is anti-microbial Anti-inflammatory.
  • Other products include CittaTender Foaming Baby Wash, Moisturizing Baby Balm, Soothing Talc Free Baby Powder, Nourishing Baby Massage Oil, Gentle Foaming Baby Shampoo No Tears, to name a few.


“The Lexicon Group has been around for more than 15 years now. We are one of the few pioneering education groups in Maharashtra. The group works very closely with kids and children of different age groups. The idea to launch CITTA came purely from watching kids and with the realization that we should offer them a personalized experience of their grandmother’s touch that today’s generation is devoid off due to various professional commitments. Through CITTA we want every child to feel the endless love of their grandmother!”, says- Mr. Pankaj Sharma, President -The Lexicon Group. 

 About CITTA

 Brainchild of mother-daughter duo Monisha and Akanksha Sharma who bring a gift of baby-friendly products for millennial parents. The brand works on the ideology of providing nourishing benefits to a child by using ingredients that are natural, safe and are our grandmother’s recipes that are backed by science. Powered by the Lexicon Group  (Pune), this home grown brand brings to millennial parents specially curated baby products for the age groups of 0-5 years.

Pankaj Sharma


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