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Fashion

FENDI Women’s AW22 ADV Campaign

Autumn/Winter 2022 Collection

Kim Jones refracts two iconic FENDI collections through a distinctly contemporary lens, reconfiguring the past for today and considering the house’s signatures with a fresh perspective.

Inspired by Delfina Delettrez walking into the Roman headquarters dressed in a printed blouse stolen from her mother’s wardrobe, Jones excavated the house’s history to rediscover Spring/Summer 1986: a celebration of Karl Lagerfeld’s love for the artistic movement. “The best place to explore the FENDI archives is through the Fendi wardrobes,” notes Jones. “And these are collections which, although they come from the past, feel very now.”

Reworking and pairing the geometric prints and sartorial styling of 1986 with the diaphanous lightness of Autumn/Winter 2000, what emerges is a diametric exploration of strength and of softness – a runway of powerful women in beautiful clothes. “It’s a wardrobe designed for every aspect of a woman’s life, for every generation,” Jones says. “And it all started with Delfina.”

“It brings me directly to the history of my family. I saw these prints on myself; Kim saw them on Delfina,” explains Silvia Venturini Fendi. “What interests me the most about fashion is when it isn’t something just for the moment – and with FENDI, that is always the case, because it is never banal. There is always a story behind each piece, something a little different.”In accessories designed by Silvia Venturini Fendi, the house’s dedication to craftsmanship is expressed through new chapters of the ‘hand in hand’ project, alongside intarsia fur iterations of the FENDI First and oversized shopper. In celebration of the Baguette’s 25th anniversary, three of its beloved previous editions are revived: in cashmere, in shearling-lined leather and in intarsia mink.

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