A Green Promise
#WorldEnvironmentDay #innisfreeIndia #GlobalinnisfreeGreenForest
Innisfree, the Korean naturalism brand from Jeju island in association with India’s leading Tree Plantation NGO, Sankalp Taru. Is ready to host the fourth edition of a tree plantation drive in India. This edition, innisfree is planting 1000 orange trees in the Vidarbha region of Maharashtra. The region has been struck by drought for several consecutive years. Giving us a strong reason to help the farmers in the region by planting trees. Each tree in innisfree’s virtual forest will be geo-tagged and photographed for better transparency and monitoring purposes.
The innisfree Green Forest Campaign is dedicated to giving back to nature and has planted 1,94,036 trees globally since then. So far, 1,500 trees have been planted across various regions of India, including 100 trees in Uttrakhand for World Earth Day, Alwar, Binsur, etc. In addition to this, every year innisfree India donates a portion of the proceeds from Forest for Men sales. To the conservation of Gotjawal Forest, aka the oxygen tank of Jeju Island.
With this initiative, Innisfree intends to give it back to arid lands, by practicing the methods of afforestation. To provide the community with lush greenery leading to fresh fruits and oxygen for decades to come. The Green Forest Campaign is a part of innisfree’s global CSR activity. And focuses on rehabilitation of barren land, community development and conservation of our ecosystem by increasing the overall contribution to forests through sustainable development.
innisfree prides itself on taking a Green Promise. And takes care to give back more than we take from our nature. We hold several campaigns throughout the year to nurture the well-being of the Earth. This includes the Eco Handkerchief, where instead of using disposable cotton pads. We promote the use of hankies to save trees, and keep our forests green. We also invite all clients to return empty innisfree bottles at our stores. As part of our bottle recycling campaign in-stores.
“This is our fourth step towards the Global Green Forest Campaign which we have initiated in India in 2018. We are very excited and looking forward to this activity. Being a natural brand we always believed in giving back to the society. We have partnered with Sankalp Taru since they are experienced in this field and have a good expertise overall. We have taken Vidarbha region of Maharashtra because the region has been struck by drought for several consecutive years. Giving us a strong reason to help the farmers in the region by planting trees.
These trees will be geo-tagged and photographed for better transparency and monitoring purposes. Innisfree is a natural beauty brand and we believe from the core to preserve nature in a big way. With planting of 1000 trees in this kind of an area we believe to build an “INNIFOREST”
— Mr. Doyoul Lee, Country Head, innisfree India
“SankalpTaru is glad to be associated with innisfree for the last few years on various afforestation programs. Our engagement with innisfree India started in 2018 with creating green patches in the barren terrain of Alwar district in Rajasthan. Now we are together instrumental in bringing cheers to the farmers with sustainable livelihood options by planting fruit bearing trees in Vidarbha Maharashtra. These farmers were otherwise struggling with frequent crop failures due to uneven weather pattern or drought.
Covid 19 is a warning as well as an opportunity for us to accelerate environmental conservation efforts. We are glad that our partnership with innisfree has come a long way to achieve this target and make the planet greener and prosperous for future generations to come.”
— Apurva Bhandari, Founder & Director, Sankalp Taru
About Sankalp Taru
SankalpTaru is the first technology enabled NGO “planting trees by the people, for the people ‘ across India. They don’t just plant but also support rural livelihood, empower women, promote biodiversity and make schools cleaner and greener. It is a non-profit organization that initiates, develops and manages reforestation and environmental conservation projects across India. They work with an ambitious goal to plant and care for trees and help people reduce their carbon footprint while simultaneously generating livelihood options for rural farmers. It is inclusive and open to everyone, from governments and businesses to community groups and individuals.
About AMOREPACIFIC Corporation & innisfree India
Founded in 1932 and officially established in 1945, AmorePacific Corporation is a leading cosmetics company headquartered in Yongsan-gu Seoul, South Korea. A continuous devotion to quality improvement has led to AmorePacific’s renowned research and development center to be at the forefront of the cosmetic industry. With a great dream rooted in humanity’s beauty and health, AmorePacific seeks to push the boundaries of traditional beauty with innovative solutions drawn from rich Asian heritage.
AmorePacific oversees a wide umbrella of brands including Laneige, Sulwhasoo, Etude House and Innisfree. innisfree launched in India in October 2013 with the opening of its flagship store in Khan Market, New Delhi. Now innisfree has several successful stores and retails through Nykaa.com, Flipkart, Myntra.com, Macaron.in, Amazon.in, Boddess and Purplle.com. Additionally, innisfree has also partnered with Lifestyle and Nykaa Luxe stores in several cities.