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INTERNATIONAL INDIAN FILM ACADEMY (IIFA) LAUNCHES

#IIFAHUMSABSAATHHAIN

AN INITIATIVE TO PROMOTE SAFETY& ENGAGEMENT WHILE PEOPLE ARE HOUSE-BOUND

Incredibly Talented Indian Singers And Musicians Harshdeep Kaur, Sukhbir Singh, Arjun Kanungo,Shilpa Rao, Lisa Mishra, Anusha Mani, Amrita Nayak, Sangeet Haldipur,Asees Kaur, Irrfan Khan, Papon, Manj Musik from RDB, B Praak, Jassie Gill, Meghna Mishra, Divya Kumar and many more join the initiative

Catch the stellar line-up of #IIFAHumSabSaathHain LIVE performances

On https://www.facebook.com/IIFA/

  • Lisa Mishra & AKULL (Tuesday’| 24th March’20)
  • Anusha Mani, Amrita Nayak&SangeetHaldipur (Wednesday |25th March’20)

The International Indian Film Academy (IIFA) is innovatively urging its fans to stay at home and stay safe through their digital concert series #IIFAHumSabSaathHain launched on Sunday alongside PM Narendra Modi’s initiative- as the nation vowed to stay indoors to fight the spread of the contagious COVID-19 outbreak.

An initiative by IIFA, #IIFAHumSabSaathHain, the digital concert series is part of IIFA’s larger #IIFAStayAtHomeConcerts featuring multi-talented Indian artists, singers and musicians LIVE on the Official IIFA Facebook page and simultaneously on their respective social media handles, Colors and MTV India pages every evening at 5 pm till the 31st of March.

Created to represent and share the feeling of unity and solidarity, the concert series seeks to not only entertain people but also spread the message of positivity and togetherness in the fight against coronavirus, #IndiaFightsCorona through short, LIVE and impromptu performances. The performances can also be viewed later on IIFA’s official instagram handle.

Coinciding with Prime Minister Narendra Modi’s initiative #JantaCurfew, the incredibly talented Indian singers, Harshdeep Kaur, Sukhbir Singh and Arjun Kanungo kickstarted the concert series #IIFAHumSabSaathHain making use of the online platform to both educate and entertain their fans. Providing a much-needed reprise from the fatigue and isolation of staying home on the weekend and serenading their viewers with popular chart-topping music.

The Concert series began with “Sufi Ki Sultana” Harshdeep Kaur’s melodious performance of the prayer ‘EkOnkar’ as she urged everyone to stay safe and indoors. The “Prince of Bhangra”, Sukhbir Singh’s energetic power-packed performance of his popular tracks, such as ‘Oh Ho’, ‘SaudaKharaKhara’ and ‘Punjabi Munde’ entertained the audience. Multi-talented singer and musician Arjun Kanungo offered a beautiful rendition of ‘Tu hi re’ and played acoustics to tracks like ‘Aayanatu’, ‘Fursat’ and covered Atif Aslam’s ‘WohLamhein’. He ended his set with ‘Applause for a cause’ urging everyone to show gratitude for the unsung heroes of the community at 5 pm, #JantaCurfewMarch22. Today, the digital concert series will feature a voice to reckon with, Shilpa Rao at 5 pm.

IIFA partnered with Viacom18’s trending campaign: PauseForACause, encouraging people to pause and step out to applaud the health workers and people manning the essential services.

Also featuring in the stellar line-up of LIVE performances are Lisa Mishra & AKULL (Tuesday’| 24th March’20) followed by performances by Anusha Mani, Amrita Nayak&Sangeet Haldipur (Wednesday |25th March’20) only at #IIFAHumSabSaathHain.

Other artists who have joined the initiative are Irrfan Khan, Manj Musik from RDB, B Praak, Jassie Gill, Papon, Meghna Mishra, Divya Kumar, Asees Kaur and many more.

Follow and stay tuned to IIFA social media handles for the future line-up and updates.

Commenting on the occasion, Andre Timmins, Co-Founder-Director- Wizcraft International, said, “As always, IIFA is dedicated to building bridges across cinemas, businesses, communities and nations, creating everyone’s dream ‘One People. One World’. With the introduction of our digital concert series #IIFAHumSabSaathHain, we strive to bring about togetherness in this trying times. Keeping up with the spirit of the noble initiative #JantaCurfewinitiated by the Hon’ble PM Shri Narendra Modi, we hope to promote social distancing and at the same time entertain audiences by providing access to their favourite performers in the comfort of their own homes as #IndiaFightsCorona.”

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