MADE TO WIN – ADIDAS’ ADIZERO FRANCHISEOFFERS A SHOE FOR EVERY RUNNERIN PURSUIT OF SPEED

• With eight World Championship titles, two broken World Records and 50% of all Major Marathons won, 2022 belonged to adidas’ ADIZERO-wearing athletes
• For runners striving to break records or dominate races, adidas’ wide-ranging ADIZERO franchise offers the perfect shoe for any ambitious runner
• The whole franchise will launch in bold new doorways and be available via the adidas app, online and in store from 1^st March 2023 

In 2022, the ground-breaking technology fuelling the ADIZERO franchise helped elite athletes and ambitious runners to dominate races on the road and the track alike. With 10 World Championship titles secured, two broken world records, and 50% of all World Major Marathons won, the ADIZERO franchise topped the podiums. Made to win – adidas’ Adizero franchise offers a shoe for every runner in pursuit of speed. The whole franchise will launch in bold new doorways and be available via the adidas app, online and in store.

Alberto Uncini Manganelli, General Manager / Senior Vice President Running & Credibility Sports at adidas, says: “2022 was an unprecedented year for the ADIZERO franchise and our athletes. But we never stop, we always believe that we can push ourselves further to develop the best products for our athletes by working alongside them and our ambitious running community and tapping into the latest innovation and technology. That is why, with the first World Major Marathon on the horizon, we are confident that 2023 will be no different to last year – ADIZERO will be the most winning franchise again.”

This prediction is off to a great start with Abdesa Tola Adera and Tamirat Tola storming to victory in the Dubai marathon last month wearing the ADIZERO Adios Pro 3.

Link: https://www.adidas.co.in/adizero-running