An all-new collection in collaboration with the mischievous, pop culture icons – Illumination’s Minions! Bright yellow, instantly unforgettable, and speaking a language that no one knows but that everyone can understand, the Minions have become icons of self-expression in pop culture on every continent. Globally recognized and beloved by fans of all ages, they have propelled Illumination’s Minions into the most successful animated film franchise in history.
The ONLY X Minion collection is inspired by the joyous world of the Minions. The line offers a colorful range of an organic amalgamation of streetwear and comfort clothing for the quintessential ONLY girl, ranging from t-shirts, jogger-style trousers, crop tops, dresses. They feature expressive and relevant prints against modern silhouettes that rightly fit the brand’s ethos, making it part of every millennial girl’s wardrobe.
Created in partnership with Universal Brand Development and licensing agent, Black White Orange, the new collection launches in March 2022 and is available at stores and www.only.in.
ONLY is an international fashion brand for young women. Today, we are one of the leading denim brands in Europe. ONLY has turned its success into know-how and in-depth experience in both retail and wholesale and is sold in more than 4500 stores worldwide. The ONLY girl always looks amazing in an effortless way! Fashion is her passion – a creative space where she can experiment with different attitudes, feels and looks. She’s not defined by a certain style, but by her playful attitude, take on life and fashion and by her love for denim ONLY India currently has 54 stores and 289 shop-in-shops spread across the country. ONLY is available online with www.only.in and present with leading online partners.
About MINIONS: THE RISE OF GRU
This summer, from the biggest animated franchise in history and global cultural phenomenon, comes the untold story of one 12-year-old’s dream to become the world’s greatest supervillain, in Minions: The Rise of Gru.
In the heart of the 1970s, amid a flurry of feathered hair and flared jeans, Gru (Oscar® nominee Steve Carell) is growing up in the suburbs. A fanboy of a supervillain supergroup known as the Vicious 6, Gru hatches a plan to become evil enough to join them. Luckily, he gets some mayhem-making backup from his loyal followers, the Minions. Together, Kevin, Stuart, Bob, and Otto—a new Minion sporting braces and a desperate need to please—deploy their skills as they and Gru build their first lair, experiment with their first weapons and pull off their first missions.
When the Vicious 6 oust their leader, legendary fighter Wild Knuckles (Oscar® winner Alan Arkin), Gru interviews to become their newest member. It doesn’t go well (to say the least), and only gets worse after Gru outsmarts them and suddenly finds himself the mortal enemy of the apex of evil. On the run, Gru will turn to an unlikely source for guidance, Wild Knuckles himself, and discover that even bad guys need a little help from their friends.
Teeming with Illumination’s signature subversive humor, pop-culture sophistication, full-hearted emotion, bold music sensibility, and over-the-top action, Minions: The Rise of Gru features a thrilling new cast of stars, including, as members of the Vicious 6, Taraji P. Henson as cool and confident leader Belle Bottom, Jean-Claude Van Damme as Jean Clawed, Lucy Lawless as Nunchuck, Dolph Lundgren as Svengeance and Danny Trejo as Stronghold. The film also features Russell Brand as Dr. Nefario, an aspiring mad scientist, Michelle Yeoh as Master Chow, an acupuncturist with mad Kung Fu skills, and Oscar® winner Julie Andrews as Gru’s maddeningly self-absorbed mom.
Steered by the franchise’s original creators, Minions: The Rise of Gru is produced by visionary Illumination founder and CEO Chris Meledandri and his longtime collaborators Janet Healy and Chris Renaud. The film is directed by returning franchise filmmaker Kyle Balda (Despicable Me 3, Minions), co-directed by Brad Ableson (The Simpsons) and Jonathan del Val (The Secret Life of Pets films), and features the iconic voice of Pierre Coffin as the Minions and a killer ʼ70s soundtrack courtesy of legendary Grammy-winning music producer Jack Antonoff.
About BESTSELLER India:
BESTSELLER India currently has 209 exclusive brand outlets and is present in over 1,165 shop-in-shops in external multi-brand stores throughout India. BESTSELLER India markets and sells the five BESTSELLER brands JACK&JONES, VERO MODA, ONLY, SELECTED HOMME and PRODUKT.
BESTSELLER India is part of BESTSELLER, a family-owned fashion company founded in Denmark, Europe in 1975. Worldwide, BESTSELLER is present in 46 countries through more than 2,800 chain stores and 12,000 external multi-brand stores. Read more about BESTSELLER at www.bestseller.com