Retropoplifestyle

Debutant author Shakoor inscribes ‘Life in The Clock Tower Valley’

 Speaking Tiger Books announces the launch of Shakoor Rather’s debut novel ‘Life in the Clock Tower Valley’. It is a book about Kashmir’s pristine past, its grievous present, and always uncertain future.

Set in the picturesque Srinagar, the novel provides an insider’s view of everyday life and emotions in the conflict-ridden valley. The book, by Speaking Tiger Books, also highlights fascinating historical and political information about Kashmir as well as environmental issues.

Shakoor

‘Life in the Clock Tower Valley’ is a requiem for our past that we hold closer and long for. It is about nostalgia, love, and loss,” said Shakoor Rather. 

Delicate and sensitive, the novel travels between Kashmir’s pristine past, its grievous present, and always uncertain future, providing an insider’s view to everyday life and emotions in the conflict-ridden valley. The issues are depicted through symbolism, wit, and humour,” he said.

Rather said many past books have shone a light on the conflict in Kashmir, however, “Life in the Clocktower Valley takes a different approach by depicting the life that we all live amidst this conflict. It highlights the uncertainty in our lives.”

The book is available in leading bookstores and Amazon in both paperback and Kindle editions.

ABOUT THE AUTHOR

Shakoor

Shakoor Rather is a Kashmiri journalist based in Delhi. He has written extensively about Kashmir’s politics, society, culture, and heritage. Having grown up in Kashmir during its most difficult decades, he writes with sensitivity about different dimensions of conflict there. In a journalistic career spanning nearly a decade, he has also travelled widely, reporting on scientific and technological advancements as well as environmental issues from various countries.

Elevate Your Dubai Vacation with Brand-new Unique Atlantis Experiences

Everyone dreams of the ultimate Dubai vacation; a vacation highlighted by several unmissable attractions, sights to see and places to visit in Dubai. Atlantis, The Palm is an iconic lifestyle and entertainment destination on the Palm Island that certainly warrants a visit.

With a variety of unique attractions, brand new experiences and special offers curated for global travellers, escaping into the extraordinary is possible when you stay with us.

Newly Designed Luxury Rooms & Suites

Designed for the ‘always-on’ global travellers, Atlantis Dubai has been attracting holidaymakers from across the world to offer a luxury beach escape with unique experiences. As a guest, you will be spoiled for choice when it comes to spots from where to soak up the stunning views of the azure waters of The Palm, beaches, and nearby Dubai landmarks along the Arabian Gulf. No matter where you direct your gaze, you will be delighted with moments of unexpected wonder.

Stay in any one of our luxury rooms and suites, and enjoy the relaxed vibe of a tropical getaway. You can choose from one of our  hotel rooms– Palm View room & Ocean View room – for full or partial views of Palm Island, Dubai Skyline, and the Arabian Sea, or stay in one of the  family rooms, which is for larger families and offers an additional layer of benefits, privacy, comfort and service. When you stay in any of our rooms, you get FREE access to Aquaventure Waterpark, marine attractions, Kids Club and pools & beaches.

Our signature suites come with private check-in, complimentary breakfast, priority restaurant reservations and two complimentary spa treatments among other exclusive benefits.

All-New Imperial Club Experience

The newly renovated Imperial Club at Atlantis Dubai is a defining experience for your Atlantis stay and makes every moment spent here extraordinary!Stay with us and allow us to make your holiday an unforgettable one with an array of exclusive luxury benefits and unrivalled level of services across the resort. As an Imperial Club guest, you can take advantage of fantastic perks like private check-in and access to a dedicated concierge team. If you’re travelling with kids and are looking for some serious fun, you can enjoy complimentary access to Atlantis Aquaventure Waterpark and The Lost Chambers Aquarium.

The newly revamped Imperial Club Lounge is the most coveted lounges in Dubai with designs inspired by the ocean. As an Imperial Club guest, you can enjoy all-day access to the sea-themed lounge and indulge in morning refreshments, daily afternoon tea, specially curated cocktails and mouthwatering canapés during happy hour. Moreover, our young guests can enjoy complimentary access to the Kids Club and The Zone.

New Dining Concepts at Atlantis Restaurants

Showcasing more than 30 restaurants, bars and lounges – with distinct culinary masterpieces from celebrity chefs and some of the world’s most celebrated cuisines on offer – Atlantis is the last word in dining on The Palm!

For modern Asian fare in a Michelin-starred menu, make for Hakkasan. Enjoy a vibrant journey through Cantonese cuisine with innovative signatures and favourites. Such as fried soft-shell crabs, crispy duck salad, jasmine tea smoked wagyu beef ribs and sweet-sour chicken with pomegranate.

Head to WHITE Restaurant – one of Dubai’s most sought-after seaside spots and chic outdoor restaurants to relish Mediterranean cuisine. The restaurant offers an excellent selection of seafood. It includes seabass ceviche with citrus and the seafood tower complete with Gillardeau oysters. Vegetarians and vegans will also enjoy an excellent choice of dishes including the burrata pizzetta and the cauliflower arancini.

Atlantis also features four award-winning dining venues. The internationally acclaimed Nobu, Ronda Locatelli, Seafire Steakhouse and Bar as well as Ossiano.

Fun-filled Activities and Experiences at Wavehouse Dubai

Wavehouse is Dubai’s ultimate entertainment destination. The first-of-its-kind concept is a collection of spaces which seamlessly morph into each other, featuring a dedicated restaurant; an adult-only bar, a beach-themed outdoor terrace through to an arcade area, where you can play classic arcade games like Pac-Man and Star Wars; a soft play zone with augmented reality experience; a four-lane bowling alley, and a licensed four-lane bowling alley. When you enter Wavehouse, you will see Insta-worthy bright neon lit signages and graffiti, striking design elements and enticing narratives.

The tropical terrace at Wavehouse is perfect place to watch daredevils take on the state-of-the-art wave machine, Surf’s Up.

Trendiest Dubai Beach Club Experience at WHITE Beach 

As the hottest beachside venue and trendiest beach club in Dubai, WHITE Beachoffers a day-to-night experience for its guests. It is a popular hotspot to host a chilled gathering with friends or a pool / beachside party.

WHITE Beach features the city’s most stylish open-air terrace, an Instagram-worthy infinity pool with glorious vistas of the adjacent ocean to float away the day; enticing partially-submerged sunbeds in laidback beachside lounging area, with the option of shaded cabanas, lounge tables and double beds complete with crocheted parasols – all with uninterrupted views of the glittering Dubai skyline as the backdrop; an eclectic array of entertainment in the shape of resident DJs playing a mix of old school classics and cutting-edge tracks; a comprehensive cocktail menu featuring classic cocktails with a twist as well as a selection of pink and infused gins, coffee mocktails, champagnes and wines; and the most innovative clubbing experiences, nightly events, party destination in Dubai, offering club goers a night full of energy, thumping music and an overall feel-good vibe.

Record-breaking Underwater Experiences at Atlantis Aquaventure Dubai

While Atlantis’ main water attraction is Aquaventure Waterpark. The Ambassador Lagoon is the perfect base for kids to immerse themselves in a range of bucket-list marine experiences.

It’s not like the usual aquarium where you just view the fishes from a large transparent glass tank. Ambassador Lagoon’s drawing cards include the world’s largest open-air water tank and the 65,000 marine inhabitants within. In addition to the different educational and immersive marine interactions, making it enjoyable for everyone. One such interaction is the brand-new Aquatrek Xtreme, a thrilling 20-minute, 10 meters-deep, underwater diving experience. It offers a chance to explore the marine life by walking underwater, in an oxygen-pumped helmet with no scuba gear. Aquatrek Xtreme is the world’s deepest Aquatrek experience and is highly recommended for guests 12 years and above.

Another underwater experience that is a favourite among guests is the Predator Dive. Wherein you can dive in the Ambassador Lagoon for the unique opportunity to hand-feed up to 14 different species of sharks and rays swimming among the resident marine animals.

Relaxation Redefined at ShuiQi Spa

Relax, unwind and enjoy a new bespoke selection of spa treatments, rituals and products at ShuiQi Spa . You will be sure to find a pampering spa package to suit your needs.

Try Cryotherapy, also called cold therapy, which is an innovative treatment. Where the body is exposed to extremely low temperatures (-125°C) in a CryoTreatment Chamber for 3 minutes. It is good to reap multiple health, weight loss, and beauty benefits.

Enter one of the luxurious treatment rooms in plush spa robes and pick a spa treatment that suits your needs. Try the Atlantis Legend package to enjoy the ultimate Atlantean spa experience. Treat your nails to the best manicure, pedicure with the Eat Sleep Nails Repeat treatment at ShuiQi Salon. Expect naturally beautiful nails and a relaxing massage for hands and feet. Pick a colour of your choice to complete this delightful beauty service.

Free In-Resort COVID-19 Tests & Medical Coverage

In light of the coronavirus pandemic, increased safety precautions are being taken

 COVID-19 testing is offered in the resort for  safety, comfort and convenience.    

Note
book a stay
 for a minimum of five nights on any room package and get complimentary COVID-19 tests for everyone . In addition, you can avail  free medical insurance coverage for COVID-19 related health expenses. If you are travelling via Emirates Airlines.

Ask Shahnaz Husain

 Frequently asked questions answered by the Beauty Maven

·         I have dry skin. What should I do?

Use mild glycerin soap or cleansing gel. Mix honey with a little milk and apply daily on the face. Wash it off with plain water after 15 minutes. Apply sunscreen before going out in the sun and keep the skin well moisturized during the day. At night, after cleansing, apply nourishing cream or pure almond oil and massage it on the face with a few drops of water. Wipe off with moist cotton wool, before bedtime.

·         My hair is wavy. Please suggest a method for straight and silky hair.

You can apply a creamy conditioner after shampoo. It will help to make the hair smoother. You can use a hand-held dryer at home to straighten the hair. The effect will last till the next shampoo. After washing the hair, while the hair is still damp, divide it in sections. Hold the end of a section with a comb or brush. Holding it straight and slightly downwards, use the dryer to dry the hair. Repeat this with each section. Hold the dryer at least 6 inches away from the hair and skin. Please note that excessive use of the hair dryer can cause dryness of the hair.

Shalocks Hair Oil 100 & 200 ml

·        My daughter is 7 years old. Her hair is very dry and appears brownish. Please suggest remedies.

Inadequate protein in the diet can lead to brownish hair. After consulting your doctor, include eggs, milk and milk products (curds, paneer), dals, beans, sprouts, fresh fruits, leafy green vegetables. Add half teaspoon castor oil to one teaspoon pure coconut oil. Apply on her hair once a week. Wash hair after half an hour. .

·        I had pimples on my face. They have reduced, but left dark spots. How to get rid of them?

Wash your face twice a day, morning and night with a medicated soap. Then wipe oily areas with an astringent lotion, using cotton wool. Or, mix rose water and lemon juice in equal quantities and apply on dark and oily areas of your skin. Use a facial scrub twice a week on the dark areas and spots. Once daily, at any time, mix one teaspoon each of honey and lemon juice and apply on the face. Wash it off with plain water after 15 minutes. Mix multani mitti with rose water and lemon juice into a paste and apply on the face two or three times a week. Wash it off when it dries. It will help marks and lighten the dark areas.

About Shahnaz Husain

Shahnaz

 Shahnaz Husain, pioneer of the Ayurvedic beauty movement, heads the Shahnaz Husain Group, with a global network of franchise ventures and 375 Ayurvedic formulations. A Case Study at Harvard for Brand Creation, she is now a Harvard Subject for “Emerging Markets” She was honored with the Padma Shri Award and is the first woman in 105 years to receive the World’s Greatest Woman Entrepreneur Award from Success, the U.S. business magazine. Indeed, Shahnaz Husain is a leading international beauty icon.

If you have a question that you would like Shahnaz Husain to answer, you can submit it here.

The eml id : info.retropoplifestyle@gmail.com

 We will request her to answer.

Five Male Models Selected

FDCI and Wilderbee Talent Camp give male model aspirants an opportunity to dream big with #GetNoticed Model Hunt

The Fashion Design Council of India (FDCI) launched novel initiative #GetNoticed Model Hunt, in association with Wilderbee Talent Camp by Lakshmi Rana to give male models an opportunity to shine on the catwalk. The online applications were open for three days and over 700 aspirants applied.

After a thorough screening process, 15 applications were shortlisted and the models were invited to the FDCI office from April 1-4 for an intense training session by Lakshmi Rana. The module included teaching the business of modelling; ramp walk training and artistic posing; personal branding; effective communication; grooming and self-styling, as well as how to negotiate agency and contracts.

Interestingly, 15 hopefuls who came from diverse backgrounds ranging from Delhi NCR, Mumbai, Kolkata, Nashik, Jaipur, Kurukshetra and Dehradun learnt what it takes to hold your own under the spotlight. The coveted jury panel included Jamal Shaikh, Manish Malhotra, Nikhil Mehra, Payal Pratap and Suket Dhir.

After several rounds five male models were select, who will walk for an FDCI-organised event. “In keeping the overwhelming response for female auditions we wanted to extend this to male aspirants. This will be a stepping stone for those, who dream to be a part of the runway. With the required know-how of how to adapt to personality developments and subtle technicalities,” says FDCI Chairman Sunil Sethi.

Arbaaz Khan & Mallika Sherawat join the cast of Palak Tiwari’s “Rosie”

Upcoming film ‘Rosie: The Saffron Chapter’ teaser released a day before and is already garnering lot of attention . The film is  a horror love story featuring Palak Tiwari ( Daughter of popular Actress Shweta Tiwari) who is making her Bollywood Debut with this film.

Rosie

Although the teaser does not reveal any more characters, it does take you into the dark and ghostly world setting the tone of the film. The film revolves around the plot inspired from real life-based events that happened in Gurugram, The film is currently in its last schedule and is expected to release soon. The makers also announced on Thursday that actors Arbaaz Khan and Mallika Sherawat have also joined the cast of the much anticipated horror film.


Speaking about the film, producer Duo Salman M Shaikh and Manan Sampat of Bay Films said, “ We have been in this industry as line producers for past 20 years and  now  we are very happy  that  we are entering into Movie production and Rosie will be our first film as producers .We have already completed our first schedule and now resuming the shoot for last schedule.”
“We are also excited and thankful to announce that Arbaaz Khan and Mallika Sherawat has also joined the cast of Rosie playing a pivotal role along with Palak Tiwari in lead.” Added the producer duo.
The film is produced by Salman M Shaikh and Manan Sampat under the banner of Bay Films in association with Mandira Entertainment Pvt. Ltd.and Presented by Prernaa V Arora and K Sera Sera Box Office Pvt. Ltd. The film is directed by Coffee with D fame director Vishal Ranjan Mishra .

Teaser link– https://youtu.be/ydTK70QxXvc

Shasha Gaba launches her Spring Summer ’21 collection – Gulon Mein Rang

Visionary couture designer, Shasha Gaba launches her Spring Summer ’21 collection – Gulon Mein Rang. And writes an ode to the sprightly abundance and joyous colours of Spring.

A visual treat, the line is replete with colours, textures and superlative hand-craft embroidery. It has now become synonymous with the Shasha Gaba brand. An ardent Nature lover, Shasha evokes imagery of plentitude- brimming with colour and blooming with joy in her latest line.

Menswear

Launching Menswear for the first time, Shasha Gaba adds to her portfolio of silhouettes with formal Bandgalas, Sherwanis , Quilted Sherwanis and kurtas finished with festive colours and cord embroidery. Beautiful Waistcoats with chevron pin tucks and mandala artworks designed with cord and Arhi embroidery detailing add to her extensive new collection. Carrying a similar colour story, Shasha curates ‘his and her’ outfits for brides and grooms to be.

Womenswear

The Womenswear segment boasts of classic Indian silhouettes with a modern twist with lehengas, sarees, kurta sets, shararas and dresses. The colour story is joyous and sophisticated. It exudes unstated elegance in warmer tones of rose, haldi, reds, nudes and cooler hues of mint, navy and ivory. 

A careful medley of hand embroidery techniques, ‘Gulon-Mein-Rang’ is a journey that seeks inspiration from the budding & full bloom flowers. The collection is available in her new Flagship Store at the Capital’s fashion hub, Ambawatta One.

Flagship Store: Ambawatta One, Kalka Das Marg, near Qutab Minar, Mehrauli, New Delhi.

Store Timings: 11am – 7pm

About Shasha Gaba:

A staunch believer of timeless fashion and a naturalist at heart, Shasha Gaba’s eponymous label finds its aesthetics from the nature. Also, inspired by the asymmetry in nature and the love for chic silhouettes, the brand’s aesthetic thrives on dainty details, exquisite craftsmanship and provides its clientele a bespoke sartorial elegance. Moving forward with a belief that each garment is timeless and no less than a piece of art, she breathes life into each design keeping in mind a bold yet demure 21st century muse. She has a penchant towards working with opulent fabrics and ornate embroideries. The tenet of the brand is to design art that can be worn, with an inherent breath of fresh air to it.

Website: https://shashagaba.com/

Everything you should know about the gemstone of April

By Pankaj Khanna, MD & Founder, Gem Selections

Gemstones are closely related to astrology owing to their properties and effect on human chakras and stars. Every month has a specific stone dedicated to it. Just like emeralds, rubies, and amethysts are all birthstones for May, July, and February respectively, similarly diamond is the gemstone for those born in April and hence called the “April birthstone”.

Diamond is amongst one of the most valuable gemstones in the world. This is not just because of its high price value but also for the inherent properties and impact of the gemstone on the lives of individuals. It is known to aid in achieving success and prosperity for those wearing it. Here are few things that everyone must know about it-

  • Symbol of Love: Diamond is most popularly and widely used as a gesture to show love and care. It is a stone that is used in engagement rings as it possesses the inherent vibrant qualities that helps your love to shine and reflect positivity. Also, it is a stone that is known to add grace and piousness to the one wearing it.
  • Diamonds are attached to history: Some of the famous diamonds like the Hope Diamond which was 112 carats and was sold to Louis XIV after which it was stolen during the French Revolution. It was later found and is now kept at the Smithsonian Institute in Washington D.C.Also, the world-renowned Koh-I-Noor, originally found in India, was given to Queen Victoria in 1850. This precious 186-carat diamond was then in the British monarchy and was used to decorate several crowns. However, it is now on display at the Tower of London.
  • 4Cs of Diamond: There are 4 Cs that you must know before buying a diamond i.e., Cut, Clarity, Color and Certificate. While people generally know the first three Cs, they are less aware about certification. Most certificates are provided for treated diamond and not for the purest form of diamond. It is real diamond certificate but not for its purest form. However, it is always advisable to buy diamond which is certified from a known laboratory like the Gems and Jewelry Export Promotion Council which clearly states if the diamond is pure and genuine or not.
  • Diamond is considered highly in Indian mythology:Ancient Hindu scriptures and other ancient civilizations note that diamonds have properties to protect people from harm, especially during war.
  • Symbol of strength and power: Diamond is known for its durability and hardness and hence it is said to possess the properties of strength and power. For those wearing the gemstone it is said to add prosperity and recognition to one’s life

While diamond has so many interesting facts around it, it is also important to be extremely careful before buying a diamond. Often companies sell diamonds that are not in the purest forms at a price same as that of a pure diamond. Hence, if you want to check if the diamond is of the purest form check for proper certification, as mentioned above or buy for any renowned brands that offers proper certification and authenticity.

Vogue India’s Vogue Wedding Show 2021, a special virtual edition of the luxury wedding exhibition

The virtual affair will take place from 31st March, 2021 to 30th June, 2021on Vogue India’s digital and social platforms in a new digital format. The edit celebrates its eight year in 2021 and offers one and all an exclusive opportunity to find the perfect bridal lehenga, jewellery and zero down on a decor specialist who can translate their vision into reality. Touted as India’s most exclusive luxury wedding exhibition, it gathers some of the most premium and recognised category leaders as well as services like hotels, trousseau gifting brands, wedding planners and other specialists from the Indian wedding circuit under one roof. 

About Vogue Wedding Show 2021:

The annual extravaganza will be grander and bigger than ever before this season. It will be hosted on a tailor-made, mobile-friendly platform and can be accessed on-the-go 24/7 via any device from almost every part of the world. The virtual edit of the Vogue Wedding Show, allows one to enjoy personal interactions and directly inquire with India’s leading wedding couture designer brands like Amit Aggarwal, Anita Dongre, Falguni Shane Peacock, Gaurav Gupta, JADE by Monica & Karishma, Manish Malhotra, Rahul Mishra, Sabyasachi, Shantanu & Nikhil, Shivan & Narresh, Shyamal & Bhumika and Tarun Tahiliani amongst many others  who will be showcasing their latest Spring/Summer 2021 Bridal collections. 

A host of top menswear brands such as Herringbone & Sui, Kunal Rawal, Raghavendra Rathore Jodhpur and Sarah & Sandeep will also be a part of the Vogue Wedding Show this year. Take your picks from traditional Handloom saree brands like Asha Gautam and Tantuvi as well as apparel brands including Anjul Bhandari, Dolly J, Jayanti Reddy, Kshitij Jalori, Raw Mango, Roseroom, Saroj Jalan and Shehla Khan will also showcase their Spring/Summer 2021 styles.

For the Vogue Wedding Show 2021, some of the finest jewellers across India will be showcasing their exquisite wedding collections with leading names like House of Amrapali Jaipur, Birdhichand Ghanshyamdas, Forevermark, Hazoorilal Legacy, Jaipur Gems, Mehta & Sons X Anjali Bhimrajka Fine Jewels, Occasions Fine Jewellery, Raj Mahtani Couture Jewels, Raniwala 1881, Rose, Sunita Shekhawat Jaipur and The House of MBJ.

There will also be a wide selection of hotels from all over India to help you organise your dream wedding including hotels from the market leader groups such as Accor, Hyatt, ITC, Marriott, Taj and The Leela.
To access the platform of this exclusive, luxury exhibition, one must register on (add website). The virtual event will be hosted on a tailor-made, mobile-friendly platform and will be accessible on-the-go 24/7 via any device from almost every part of the world.

Follow updates and conversations of #VogueWeddingShow2021 on Vogue India’s InstagramFacebook, and Twitter

GKB Opticals Introduces A Comprehensive Eye Care “Home Service”

GKB Opticals, has recently launched “Home Service” in Delhi and Kolkata.

GKB Opticals in-house specialists will arrive with high-quality portable eye testing equipment, a certified optometrist for a personalized lens consultation and a kit of 100+ branded frames at your doorstep. Customers will also have the choice of using GKB’s Virtual Try-On (available on the website) to try on frames/sunglasses virtually for their face and then use GKB’s Home Service to try them on physically before completing their purchase. Through this initiative, it aims to make its customers’ shopping experience smoother and more enjoyable.

GKB Opticals

GKB Opticals new platform acknowledges the COVID appropriate behaviour & prescribed guidelines. The retailer has adopted a comprehensive approach to provide customized services, allowing customers of all age groups a convenient way to schedule their appointments online. The service will also offer a diverse range of eyewear products including eyeglasses, power sunglasses and contact lenses. Some of the leading international brands available at GKB include Burberry, Oakley, Tom Ford and Mont Blanc and have a product segment for kids as well.

Timex -WE DON’T STOP™ WITH SIDHARTH MALHOTRA,

AT A TIME WHEN PERSERVERANCE IS NEEDED MOST

Timex a world leader in watchmaking, unveils its new digital brand campaign. WE DON’T STOP™ through a brand film featuring celebrity Sidharth Malhotra and global influencers. The slogan known around the world, “It takes a licking and keeps on ticking”. Is getting a modern update that better expresses the outlook and mindset of the company in the 21st century. With the campaign’s debut, Timex unveils its new creative featuring notable change makers from around the world. Who display their resilience and are inspiring others through their actions, as well as supporting the #TOGETHERBAND campaign. To further the “We Don’t Stop” mission.

With this new campaign, WE DON’T STOP™ conveys a message of hope and resiliency as many around the world. Continue to persevere in the face of difficult circumstances. The campaign’s hero video, shot pre-COVID, now symbolizes a future. Where people can be together again, to achieve a common mission and celebrate each other’s achievements. This ethos serves as the inspiration for the video. Which is in ovrelay with a special rendition of Queen’s “Don’t Stop Me Now”. A perfect encapsulation of what the campaign is all about, and how the brand is readying itself for whatever comes next.

“WE DON’T STOP is a natural progression for the brand,” says Tobias Reiss-Schmidt, President and CEO of Timex Group. “The campaign speaks to the resilience that we are all surrounded by – stories of grit, perseverance, ingenuity and heart – stories that strengthen us to carry on. WE DON’T STOP champions our everyday heroes and everything we have stood for over the past 167 years, without losing a step as we continue forward.”

Sidharth Malhotra, Actor, Indian Film Industry

on the launch said, “I am glad to associate with Timex for this inspiring campaign – We Don’t Stop. It’s so authentic and truly celebrates the pride and determination that people across the world are demonstrating. Really like how the brand is encouraging everyone to challenge the status quo and inspiring them to keep moving forward. I believe that everyone has their own individual We Don’t Stop story and each story should be shared with the world.”

For more than a century, Timex has been innovative and forward-thinking with bold new ideas for the ever-changing times. Timex has graced the wrists of presidents, traveled to space and continued to innovate and collaborate with some of the coolest designers and brands in fashion. The new WE DON’T STOP™ platform symbolizes the continuation of a boundary-breaking mentality, championing everyday heroes that embody “We Don’t Stop” in everything they do. This campaign is here to be more than an ethos at Timex; provides a platform for all the stories out there that have inspired the company to keep going.

It is with that outlook that Timex has joined #TOGETHERBAND. In driving awareness for this global campaign dedicated to creating a more equitable, peaceful and sustainable future for all. Also, is just one more step the company is taking toward a better future. Something worth striving for as we continue to adapt, grow, learn and collaborate.

For campaign information, visit www.timexindia.com/wedontstop and here for assets.

* All production for the Timex WE DON’T STOP campaign was completed in 2019, prior to the start of the COVID-19 pandemic.

About Timex Group

Timex Group designs, manufactures and markets innovative timepieces around the world. Timex Group is a privately-held company headquartered in Middlebury, Connecticut with multiple operating units and over 3,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, Nautica, Guess, GC, Salvatore Ferragamo, Versace, Versus, Ted Baker, Missoni and Furla.