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Huami Amazfit T-Rex to launch in the 2nd week of June in India

Powered with 12 Military Certifications, Rugged Body, 20-day Battery Life, AMOLED Display & GPS

Huami Corporation, a biometric and activity data-driven company with significant expertise in smart wearable technology is soon going to launch Amazfit T-Rex smartwatch in India.

Amazfit T-Rex launched in CES 2020, and it has marked its name in some of the notable global publications under “the best smart wearable category & major highlights to watch at CES 2020”. The T-Rex has received great recognition from its global launch. After a long wait, Huami is all set to launch Amazfit T-Rex in India in early June 2020.

The Amazfit T-Rex has passed 12 regulations of military standard (MIL-STD-810). Another distinct feature the T-Rex is built to withstand extreme temperatures as well as damp, salt, and other challenging outdoor conditions, surviving for two hours under rapid temperature change from -40 to 70℃.

The smartwatch is packed with 14 sports modes, tracking user performance in everything from indoor and outdoor running to cycling to skiing and more. The smartwatch features a 1.3-inch AMOLED screen with (360×360 pixels) capable of displaying 16.7 million colors with superb clarity. It features 20hrs GPS, GLONASS, a BioTracker™ PPG optical heart rate sensor, an advanced activity tracker, and a sleep monitoring sensor, all providing detailed data to enable you to best reach your fitness goals. Amazfit T-Rex delivers an impressive 20-day battery life.

Back to work with all the Precautions

Izhaar has resumed working.There is a well thought out plan to ensure the safety of the employees.

Few of the safety measures taken are…

  1. Cleaning, disinfecting, and sanitization of the whole office will happen on the regular basis.
  2. Use of mask and gloves is mandatory before entering the workplace.
  3. Extensive use of hand-sanitizers after roughly every alien surface you happen to touch.
  4. We will ensure that every employee gets his/her temperature checked before entering the office premises.
  5. Working with keeping proper social distancing in mind.
  6. Manufacturing and packaging of the products after disinfecting and sanitizing.
  7. We have made a list of do’s and don’ts manual and pasted it almost at every corner and corridor to ensure every employee reads it to follow precautions.

 Quote

Ruchita Bansal, Founder & Creative Director, Izhaar.

“I was always positive about the fact that the lockdown will be over soon and time will come to re-join our work, but given the nature of the pandemic, everything has changed and our company has taken all the measures to ensure the safety of our employees. What I’ve learnt so far is people are going to come back very different. Izhaar will manage to keep things together with proper social distancing and hygiene in mind said.”

 Website– http://izhaar.co.in/

#LockdownOnDomesticViolence.

Launch of Bengali Version of the Video

 Akshara Centre is thrilled to announce the launch of the Bengali version of the video #LockdownOnDomesticViolence, in collaboration with David & Goliath Films and Swayam, supported by Richa Sharma, Aparna Sen, Usha Uthup, Parambrata

Chatterjee, Bickram Gosh, Konkona Sen Sharma, Adil Hussain and Jaya Sil. They urge people to not be bystanders but to report and help women seek help on West Bengal women’s commission helpline no. Their passionate support to be a part this cause will be significant to educate and spread awareness about social crimes like domestic violence in our country.

Since the nationwide lockdown, people have been directed to “stay home” to prevent the virus spread. Consequently, cases of Domestic Violence have increased manifold. For countless women living 24×7 with their abusers, the lockdown has hugely exacerbated the violence they face, and the National Commission for Women has reported a twofold increase in Domestic Violence since the lockdown. This situation is now recognized as a ‘Shadow Pandemic’ by UN Women and countries across the world are seeing a surge in domestic violence.

Akshara Centre in collaboration with David & Goliath Films and Swayam along with Special Cell for Women and Children (TISS) with support from Government of Maharashtra, the Police and many eminent personalities from the sports and entertainment industry, came together to produce a powerful video #LockdownOnDomesticViolence, in English, Hindi and Marathi that urges citizens to fight and raise their voice against the brutality taking place in their homes and creates much needed awareness about Domestic Violence in the current situation.

Watch the full video

https://www.youtube.com/watch?v=mL8ynabGjFs&feature=yo

CROC Up Your Summer Cool Clogs & Exciting Jibbitz

With summers kicking in with its full swing, bright hues and pastel shades are essential to add that sartorial funk to your wardrobe.

Color Code

Shades like neo mint, cantaloupe, canary yellow and electric pink

  Neo Mint: 2020 witnessed Neo Mint emerge as the predominant color of the season! This gender-neutral shade will bring a subtle glamour to your attire and overall look. Softer shade of turquoise and green, neo mint has a fresh and cool futuristic feel.

Keeping this trend in mind Crocs has introduced its Neo Mint Classic Clogs to help you add the much-needed oomph to your fashion game!

Classic Jibbitz Clog

Canary Yellow: A ray of sunshine, this color brings happiness and a smile to your face. Paired with the right Jibbitz the footwear will bring out the uniqueness in you! Give your wardrobe a makeover this summer with the right pair of Crocs.

Cantaloupe: A versatile cross between pastel shades and earthy tones, this color closer to the hue of a melon, adds the much needed fresh fashion vibe to your outfit.

Electric Pink: Youthful, vibrant and powerful electric pink brings out the fashionista in you! Let this color rule your footwear game this summer. Pair it with the right shade of attire hues and step out in style with your electric pink Crocs!

Along with these shades, personalisation will have a larger role to play this 2020 and Jibbitz charms are the most accessible, affordable, and intuitive way to personalize your favorite pair of Crocs!

Apart from these summer hues, classic clogs are available in timeless colors of blue, white, black, grey and many more!

Price Range- 2495-4995 (Classic Clogs)

Jibbitz Charms- Starting Price Rs 199 onwards

www.shopcrocs.in

NEO TECH®, by the Donear Group companies

PPE kits and Protective Gear for Frontline Warriors

With the Covid-19 pandemic making its presence felt globally, the frontline workers are diligently performing their duties towards the society. Being synonymous with product innovation since their inception and with the vision of contributing to the society, the Donear Group – Donear, GRADO by GBTL (GBTL was formerly known as GRASIM) and OCM – have ventured into manufacturing fabrics, garments and protective gear using NEO TECH® Technology, under their ranges – CARETEX, PROTEX and SHIELDTEX respectively offering PPE Kits, Masks, and healthcare apparels.

To quickly cater to the evolving need for Healthcare products, the group has invested in ‘heat seam sealing’ taping machines and has started producing PPE kits. These kits have been certified by renowned laboratories and agencies including SITRA and DRDO.

USP

  • Comfort factor for the wearer,(the fabric is made with a breathable water-proof chemical)
  • Understanding the need of the Healthcare segment and due pain points, the group has also developed specialized fabrics with Anti-microbial and Blood repellent finish. These fabrics are made with NEO TECH® Technology and especially for PPE coveralls. One of the USPs of these coveralls is that they are reusable.
  • With the primary aim of providing high quality, utilitarian, ready-to-wear products and catering to an array of industries such as Healthcare, Aviation, Defence, Banking, Police, NGOs, municipal workers, security agencies, Government bodies, etc. These products shield the frontline workers from viruses and bacterium, upholding the tenets of health, hygiene and comfort which are the need of the hour. These reusable coveralls will further help curb the challenges of waste management considerably.

NEO TECH® is a unique technology developed by the Donear Group companies, a culmination of extensive efforts in research and development, done with the intention of bringing a paradigm shift in the Indian Textile industry. In the wake of COVID-19, a team of industry stalwarts, illustrious chemical suppliers and technological institutions was formed, with the aim of developing fabrics that are high quality, utilitarian and have a shield against bacteria and viruses alike. Apart from other technologies such as moisture management, anti-odour, cool max and much more.

The product basket of CARETEX, PROTEX and SHIELDTEX comprise of PPE Kits, masks, and healthcare apparels and details are as follows-

  • PPE Kits comprise of :

o   Anti-microbial Reusable Coveralls customised for being waterproof and stain repellent

o   Disposable Coveralls (non-woven poly propylene fibre) which are dust-proof, fluid and blood resistant

o   3-Ply Face Masks

o   Nitrile Gloves

o   Shoe covers

o   Face Shields

o   Goggles

and much more

  • Specifically for masks, they are available as

o   Anti-Microbial Reusable Mask made of 100% cotton fabrics, which are Fluid repellent, odourless, anti-fungal in nature

o   Disposable 3 ply non-woven masks, made out of ultra-fine fibre which is fluid resistant in nature

Pioneering in innovation, these brands have extended their product range by bringing in Anti-viral and Anti-microbial Reusable and Disposable healthcare apparels

  • Reusable apparels constitute of scrubs, lab-coats, caps, aprons and Gowns made of Poly cotton & Poly Viscose and 100% Polyester with fluid repellent finish
  • Disposable category comprises of caps, shoe covers and aprons.

Apart from the range above, the NEO TECH Research & Development laboratory is constantly working on new products and innovations which will be rolled out in due course of time.

Rahul Agarwal (Director – Donear) said, “While the country is grappling with the Covid-19 pandemic and the front line warriors are taking the centre stage, it’s our responsibility to contribute and protect them. In doing so, we have successfully extended our product offerings for NABL certified NEO TECH®  range of protective gear inclusive of PPE kits, masks and apparels for healthcare, police, defence, municipal workers amongst others. We endeavour to provide our civilians and frontline warriors with the best quality protective gear while keeping them safe and sound and meet the evolving needs of tomorrow.”

#lockdownmeinlockup

Raising  Voice against Domestic Violence

Bollywood Actress and Model Ruhii Singh lends her voice to all the women and children suffering abuse at home during this lockdown. #lockdownmeinlockup
With the number of rising cases of domestic violence, the actress is doing her bit to raise awareness on the mental health issues.

Ruhii stays alone in Mumbai and to beat the mental blues she had initiated “Yuhi With Ruhi” for a clear perspective of presenting her views on destressing, skincare routines, fitness, style and many more. As the lockdown started, she resumed #YuhiwithRuhi by connecting with stars like ‘Vishal Dadlani’, Salim Merchant, Sanjay Mishra, Karan Kundrra, Singer Shaan, Rahul Bose, Madhur Bhandarkar and others.

About Ruhii:- https://www.instagram.com/ruhisingh12/ (Instagram link)
Ruhii Singh is a model and actress who shot to fame when she won the maiden Miss Universal Peace And Humanity in 2014. She made her Bollywood debut with Madhur Bhandarkar’s Calendar Girls, she was soon seen playing the solo lead in Ishq Forever. Recently Ruhii Singh is featured in the hit web series Operation Cobra. Ruhii was also in the news when she featured in the documentary “The World Before Her”

Laneige India

Hydrating & Moisturizing Under-Eye Cream & Serums

Eye Sleeping Mask

Product Description: Moisturizes, revitalizes, and brightens skin around the eyes by taking care of puffy eyes in the morning with the ceramic ball massage. The ingredient of caffeine relieves puffy eyes in the morning while the moisture wrapping technology keeps tender skin around the eyes moisturized during sleep. The brightening effect makes the skin around the eyes look bright and clear with the ingredient of vitamin P.

Water Bank Eye Gel_EX

Product Description: Moisturizing eye gel with natural bilberry extract that relieves stress in the skin around the eyes all day long. It contains natural bilberry extracts that alleviate stress in the skin around the eyes and provide moisturizing effects that can last up to 24 hours. It contains bilberry that not only nourishes but also protects tired skin around the eyes due to exposure to electromagnetic radiation. Active agents extracted from palm create a moisturizing layer over skin, preventing it from going dry.

#ThankYouIndianRailways

An initiative created by WolfzHowl in association with Mavcomm

 Aim & Objective

 To highlight all the tireless work Indian Railways has been doing during the Covid-19 Pandemic. This 167yr old institution has been the cornerstone of India’s growth story and whenever Indians have faced adversity, Indian Railways has unflinchingly stood by them.

  QUOTES

Kalyan Ram Challapalli, Chief Strategist and Founder, WolfzHowl Strategic Instigations

 “As a culture and consumer strategy firm we see negative news day in and day out and we believe that people need something positive to celebrate. This “ACT” on Indian railways is exactly that. Celebrating the achievements of our Indian railways in the fight against Covid is a celebration of our own ingenuity as a nation. This campaign is conceived entirely in-house by the wolves and ex-wolves. Songs written, campaign planning and all the execution stimulus done in house is our personal moment of celebration too.”

Anand Mahesh Talari, Co-Founder & Managing Director, Mavcomm Group

“We strongly believe in the maxim of ‘Gratitude is the only Attitude’. Indian Railways has been an integrated part of our growing up years and when WolfzHowl told us their concept we were quite simply blown away. It’s an honor to be associated as PR partners with this campaign which expresses our appreciation for the stellar role played by Indian Railways in serving the people and nation amongst not only the Covid-19 situation but at all times. Our gratitude also goes out to WolfzHowl for allowing us to partner them for this wonderful initiative.”

Links to the campaign:

https://youtu.be/tavuUz2oY10

https://www.facebook.com/Wolfzhowl.Strat/videos/627015381227651/

https://twitter.com/WolfzHowl/status/1263689446198841346?s=09

The Signature Watch meets FENDI Men’s Style

Modern Expression   of Time

 Features

  • The  Forever Fendi timepiece for Men celebrates  aesthetic codes of the Forever Fendi Collection and the very essence of its design
  • Creatively reinterpreting the Maison’s FF logo through its signature bracelet
  • Distinctive style of the Forever Fendi collection is combined with the menswear aesthetic of the Roman Maison. The sleek 39 mm case and the FF logo bracelet has an impactful design
  • Dial is enhanced with yellow luminescent indexes and details, adding a pop and sporty twist, while the double date aperture at 12 o’clock gives a classic touch to the timepiece. Complementing the dial design, the FF logo on the second hand is a subtle hint to central links of the bracelet
  •  FF logo is subtly engraved on the crown at 3 o’clock, while taking center stage on the watch’s bracelet thanks to the contrasting finishes.

Available in worldwide FENDI boutiques and on FENDI.com