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Redefining Yoga

Campaign Supported by Celebrities 

Towards realizing its mission of redefining yoga as a lifestyle and not just a workout form, SARVA, India’s fastest growing yoga and wellness ecosystem, is kicking off a cool, fun campaign called Yoga+. The brand aims to connect 7 billion breaths through yoga, showcasing it as a seamless part of various lifestyles, individuals, professionals and how it has changed them. SARVA’s offerings are born and bred on 25 forms of yoga and adapted to suit the millennial fitness needs.

Yoga+ is spearheaded by celebrities, influencers, and experts from various walks of life like Malaika Arora, Aishwaryaa Dhanush, Aditya Ghosh, Shikhar Dhawan, Vikram Sathaye, Ankur Tewari, and Akanksha Ranjan Kapoor. They are not just associated with the campaign in the capacity of being celebrities, but also practice yoga regularly and hence they’re fondly referred to as the Sarva Yogi’s. With their combined social reach of over 200 million, SARVA wants to rebrand yoga as being authentic yet modern and inclusive yet transformative — a positioning that yoga has never had in India.

The campaign has been timed at par with the upcoming worldwide event, International Day of Yoga, which falls on 21 June. The idea is to make an impact in the birthplace of yoga as a homegrown brand that is bringing the authenticity of yoga, in a modernized, adaptable and accessible form to the world.

Over the last 48 hours the campaign has been actively spoken about online by credible influencers such as Kareena Kapoor, Amrita Arora, Karan Johar, Dia Mirza, Karishma Kapoor, Vikram Phadnis, Sophie Choudhary, Neha Dhupia with a collective outreach of over 150 million followers digitally.

SARVA also recently launched its App, currently divided into 2 categories: Body, that hosts video on demand, LIVE and an interactive offering which is currently under progress; Mind – a collection of authentic Indian stories for Sleep, Meditation and Mindfulness. The 3rd category to be launched soon is called Nourish, which will host healthy recipes, skin-care tips and more.

SARVA and DIVA have a global digital reach of over 200 million. The brands have set out to help people across different countries connect with this holistic practice and achieve the associated benefits. For more information or to join the classes, people can log on to www.sarva.com or Download the Sarva app on Appstore and iOS. The live yoga sessions can be accessed at @thedivayoga.

CorLaunchesUnique

Office Furniture Ideal for WFH

German furniture expert, Cor, unveils a unique collection of seating systems, brought to India by Plüsch.

Cor Lab’sFloater sofas and chairs strike an immediate chord with patrons currently working from home, as they offer you your own self-contained, relaxing, cubicle-feel office space wherever you desire.

Highlights

  • Avant-garde both in its appearance and functionality. The candy shades of the furniture instantly inspire you, while the cleverly planned features offer you complete functionality of a work station.
  • The Floater is more than a sofa,the sofa system comes with high or low back, which can grow from a 1-seater to a 3-seater, becomes a feel-good oasis whether you place it in your office or home.
  • With its freely selectable modules made of ash or oak wood, Floater becomes a fully-fledged workplace. The additional shelves provide space for notebooks and pads, for which there is a dedicated power connectionand a USB connection.
  • The interior of the floater can be fitted optionally with different elements: only cushions (seat, back and armrest cushions), armrest shelf, work shelf, corner shelf and centre shelf. Cover in one design or different body/cushion is possible; and covers in fabric or leather are made as exchangeable and removable.

Quote by Designer Pauline Deltour

 “I wanted to create a practical sofa. For people who are constantly on the move with their laptop under their arm and who work everywhere and at any time — with all kinds of people.”

 

Charming Outdoor Spaces

Fresh Ideas & New Inspiration

                                                   Designed by Aparna Kaushik

As monsoon is approaching, it is time to prep your terraces, patios and outdoors to enjoy the season. …

This city home terrace is serene and charming with lots of open spaces and some intimate areas complete with pergolas and surrounded by greenery.

  • The Zen-like calm is enhanced by the larger than life statue of the meditative Buddha on a raised platform with cove lighting effect and a back-lit GRC jaali behind.
  • The waterbody fitted with Geyser jet fountainsand underwater lighting,along with the potted,sculptural plants all around further create a soothing environment.
  • Steel grey granite is used to cover the flooring in brushed finish and parapet walls in a polished form.
  • The feature wall is put together using random granite patterns in both polished and brushed finish.
  • The extensive seating around the terrace offers lots of options to simply lounge on the benches and catch up on some reading,or look at the night sky.
  •  A striking, Moroccan design inspired bar with cove lighting,complemented by a charming pergola in one corner sets the perfect stage for an entertainment area.
  •  Beautifully planned lighting using cove lights and hurricane lamps infuses dreaminess into the environment.
  • The vast open areas offer enough space to indulge in yoga or exercise routines.
  • The exterior grade pine wood used for pergolas and benchesadds warmth to the space.

Aparna Kaushik

New Delhi-based Architect Aparna Kaushik is the Founding Principal and Design Director of an eponymous, design-and-build firm that works across architecture, interiors, furniture, lighting, product design and landscaping.

She is known for her elegant, minimal, yet impactful design.

Website – www.aparnakaushik.com

MoHFW guidelines to states – Sanitary napkins’ provision are part of essential services & relief supplies: Official

Ministry supporting states in distributing napkins at a time for at least 2-3 months; activity restricted to areas outside containment zones

 The Union Ministry of Health and Family Welfare (MoHFW) has issued guidelines to all states that sanitary napkins’ provision are part of the essential services and relief supplies and this has to be covered by Accredited Social Health Activist (ASHA) and Auxiliary Nurse Midwife (ANM) during the outreach services, a top official said during an ASSOCHAM webinar on ‘Menstrual Health & Hygiene Management during COVID-19’.

“In fact we have gone a step further and we have said that whenever the ASHA and ANM are going for the outreach activities within the communities, they can actually distribute napkins not for one month but we are trying to support states in giving at least at one time for at least two-three months, so that girls do not worry about the next month,” said Dr Zoya Ali Rizvi, deputy commissioner, Adolescent & Child Health Division, MoHFW during the webinar organised by ASSOCHAM on the occasion of World Menstrual Hygiene Day.

Dr Zoya however cleared that such interventions as of now are limited only outside the containment zone as activities inside such zones are bit restricted because of the risk to the healthcare personnel. “The whole idea is that when a woman comes to the health centre she is not refused for any services be it for sanitary napkins, vaccination, antenatal care or any kind of testing also. That mandate has been shared with states and they are fully on line,” she said.

She also said that support of NGO partners, civil society organisations, CSR funds of private organisations are critical for menstrual hygiene management (MHM) and also help strengthen, supplement government programs in this field.Dr Zoya informed, “We are also promoting e-commerce platforms, most of our procurement at state level is also taking part through e-commerce platforms so that more and more smaller and medium level enterprises are enrolling in to that so no couple of companies have the monopoly and ensure that more and more people invest their money, time and energy in to MHM.”

She further said that various Ministries are working towards ensuring good and adequate MHM in their own spheres of activities. “MoHFW along with Ministry of Drinking Water and Sanitation (MDWS), Ministry of Women and Child Development (MWCD), Ministry of Human Resource Development (MHRD), Ministry of Tribal Affairs (MoTA) and Panchayati Raj Institutions (PRI) is working in tandem in their own fields.”

 

Talking about the budgetary allocation, she said, “In MoHFW, the budgetary allocation for procurement of sanitary napkins has gone up gradually, last year we gave about Rs 65 crore, this year we are giving more than Rs 64 crore, so states are out there who are procuring in a decentralised fashion sanitary napkins for their own beneficiaries and as the uptake of sanitary napkins’ distribution through the ASHA mechanism, support by the ANM and the medical officers increases, this budgetary allocation and capacity building will increase gradually.”

 

In her address, Chetna Soni, Category Leader – Feminine Care, P&G Indian sub-continent said “It was great coming together at the ASSOCHAM Menstrual Hygiene Day webinar with stakeholders who are as passionate about ensuring 100 per cent menstrual hygiene in India as us. It was a privilege to share with the fraternity our latest movement launched earlier this year, Whisper’s #KeepGirlsInSchool, as well as our new initiative ‘Mobileshaala’-  a free phone based learning platform for girls in need, which includes key subjects including a curated period education module.”

In her address during the ASSOCHAM webinar, Pratibha Singh, WASH in institutions specialist, UNICEF impressed upon the need for training frontline workers and staffs on handling MHM during emergencies.

 

About ASSOCHAM:

ASSOCHAM initiated its endeavour of value creation for Indian industry in 1920. It was established by promoter Chambers, representing all regions of India. Having in its fold over 400 Chambers and Trade Associations, and serving over 4.5 lakh members across India. ASSOCHAM has emerged as the fountainhead of Knowledge for Indian industry, which is all set to redefine the dynamics of growth and development in the Knowledge Based Economy. More information available on www.assocham.org

On a Nostalgic Trip

Aladdin’s Musical Score on Star Movies

The 1992 animated feature of Aladdin is something which is stuck to every millennial’s childhood. It was one of the best-selling soundtrack albums last year and had won Academy awards, Golden Globe Awards and Grammy award.

With songs like “A Whole New World”, “Prince Ali” and “Jump Ahead” being very close to the heart of the fans, Disney decided to bring back to original composer Alan Menken for the live-action remake of the film.

  • The live adaption of the animated classic will be aired on Star Movies on 31st May 2020 at 12 pm & 9 pm.

Alan Menken, an Academy and Grammy award winning composer, songwriter and musician, wrote and composed over 37 tracks for the film!  His award winning track ‘A Whole New World’ received two new versions. The in-movie version was sung by the lead actor & actress of the film, Mena Massoud along with Naomi Scott and the end credits version of the track was sung by famous British singer Zayn Malik and American singer Zhavia Ward.

Apart from making revamped version of his classic songs, Alan also brought in fresh new songs. The song ‘Speechless’ which is a major highlight in the soundtrack for the film, plays a very important role in the storyline as it showcases a major character development in Jasmine.

QUOTE

Actress Naomi Scott on her experience working with Alan and talked the song…  

“Well, of course the amazing Alan Menken who is the genius behind these classic songs. Disney enlisted him and Pasek& Paul who are amazing lyricist and songwriters. So, that kind of force of a team to create this new speechless which is so powerful and obviously I have a connection to that song just because the character of Jasmine, she goes through this arc of finding her voice. Yes, she is strong and she stands up for herself but it takes time. She is just not there at the beginning of the movie. I think that song is just the climax of- when she is like ‘Enough is enough! I have a choice here and I am going to speak out and it may hurt me, I may get backlash from that but I am going to do it anyway!’ I think that is a very relatable thing. It also a good message to put out there, it is so important that the people who can speak up, do. That is ultimately what that song is about!”

A life on Canvas

Bespoke Series by Sanjyt Syngh

Delhi-based interior designer and interior stylist Sanjyt Syngh, known for his bold and creative ideas, has unveiled a collection of exclusive artworks that are all set to add a unique sense of aesthetics and quirkiness to your environment.

As we spend extended time at our homes now, we are taking a keen interest in what’s around us, perhaps even stare at the walls some times. But imagine when you stare blankly at the walls, the artwork hanging there brings a smile on your face! That’s the impact art has in our lives. “What is a space without art?Not only does art bring life to a room, but it also adds colour and inspiration, “says designer Sanjyt Syngh as he launches a new collection of artworks that are sure to stand out for the fun element they bring to the space.

True to his style, the artworks come with an element of the unusual. “Our aesthetic is to take risks. We love mixing eras. We love adding quirk. We basically create our own identity in most of the art we use, “says the designer.

Celebrating World Environment Day

The Space Cleansing 

The City will witness the first webinar session related to World Environment Day this Sunday on the 31st of May 2020.The seminar titled “Celebration of World Environment Week – In & Out SPACE CLEANSING” from 31st of May to 5th of June, will see Dr. Blossom Kochhar, Chairperson Blossom Kochhar group of companies  in conversation with Spiritual Life Coach Dr. Priya Kaul.The event will be hosted by Actor & Nutritionist Pavleen Gujral.

QUOTE

Dr. Blossom Kochhar

“In this pandemic we all are worried and stressed out and there is anxiety. To beat all that we need to lift our vibrations and for that there is nothing better than essential oils which are derived from nature and work on our mind, body, soul and emotions. This also cleanses us inside out and is a wonderful space cleaning tool.

The lockdown has ensured that the pollution has cleared out, we have animals and birds moving around, the oceans and rivers are clean and the Himalayas are visible. We should also work towards preserving this clean environment and take measures to save our environment”.

Dr Priya Kaul

“As the topic being discussed is very relevant for the current times when the entire world has been locked up into a deadly pandemic.I am positive that in the midst of the negativities and chaos floating all around us, space cleansing can prove to be very effective in bringing harmony and balance in our environment as also in our energies.”

What is “The SPACE CLEANSING”?

It  does not mean only lurking for hours on doorknobs, handrails, keyboards, elevator buttons and other hard surfaces, just waiting to be passed on to someone else. It is more than that which also includes how you clean your environment.

In order to improve oneself and get positive energy to get back into the game, the speakers will recommend everyone to go for SPACE CLEANSING. In order to increase the work productivity, and a very cordial relationship amongst your workmates,  SPACE CLEANSING should be done once in every Six months. Apart from cleaning your workspace on a regular interval the other core activities include Prayer, Shlokas which include Shanti Mantra, Sacred Morning Chants, and evening chants which have been followed since the Vedic age. 

This World Menstrual Hygiene Day, let’s put #SheFirst

‘Period Leave’ policy for  the women workforce

Paree, a young Indian homegrown sanitary napkin brand has been championing the cause of menstrual hygiene by positioning sanitary pads as essential and to make them accessible to as many women as possible especially those who need it the most. Through its #SheFirst #PadsAreEssential campaign, Paree started a dialogue around how women are the backbone of our society yet their needs tend to take a backseat. It encouraged women to put their needs and hygiene First. The Company strongly believes that it is time that every woman starts prioritizing her needs and begins to focus on her menstrual health and hygiene, without guilt, without shame

Taking this conversation further and in keeping with the brand’s commitment towards #SheFirst, on the occasion of World Menstrual Hygiene Day, Paree, in a first-ever Human Resource landmark, announces Period Leave for all its female employees.

Paree’s #SheFirst #PadsAreEssential campaign was about her home while this leg extends to the workplace. Office is where she spends most of her time. With this announcement, Paree addresses the issue of emotional and physical discomfort that often accompanies menstruation. The brand has always been vocal about real issues that women face during their periods, be it Heavy Flow and now Cramps and PMS with this.

Almost 40% of Paree employees are women with women making 80% of the corporate staff and will benefit from this policy, as this one day of Period Leave per month will allow women to take it a little easy if they are having a rough period, and only if they choose to do so. This is not a mandatory leave and the choice to avail it or not is completely upto the employee. Moreover, this policy is not just limited to corporate office staff but is also extended to female staff working in all other verticals & units. The managerial and corporate staff can avail work from home whereas it is a paid leave for factory and on ground sales staff.

To make the announcement of period leave come alive, Paree created a video titled “Keep It Real #PareePeriodLeave” capturing different reactions of their employees.

This move is also a progressive step towards keeping it real when it comes to period related issues like the physical or emotional discomfort that a woman might experience during her periods and how the corporate sector can band together to make-workplaces more conducive for their women employees. Interventions like period leaves, sanitary pad dispensers and menstrual hygiene medical kits at the workplace are steps in the right direction. Menstrual discomfort and hygiene are real issues and it is time that we start acknowledging it.