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NYC & COMPANY ANNOUNCES THE RETURN OF NYC BROADWAY WEEK SEPT 3–16, 2019

THE RETURN OF NYC BROADWAY WEEKS

NYC & Company, New York City’s official destination marketing organization, announced NYC Broadway Week tickets will be on sale to the public beginning today. The popular biannual program, now in its ninth year, will run September 3–16, 2019, offering theater lovers and newcomers 2-for-1 tickets to 24 Broadway shows. Twelve shows are new to the program for fall 2019. Mastercard is NYC & Company’s global sponsor, supporting the program for the first time. Tickets for NYC Broadway Week can be purchased now atnycgo.com/broadwayweek.

“New York City is renowned for offering the very best in live theater, and NYC Broadway Week’s 2-for-1 ticket promotion—in partnership with The Broadway League and preferred payment partner Mastercard—provides extraordinary access to these world-famous productions for locals and visitors alike,” said Fred Dixon, president and CEO of NYC & Company.

The 24 shows participating in NYC Broadway Week fall 2019 are:*

Ain’t Too Proud – The Life & Times of the Temptations**
Aladdin
Beautiful: The Carole King Musical

Beetlejuice**
Betrayal**
The Book of Mormon

Chicago The Musical

Come From Away

Dear Evan Hansen
Derren Brown: Secret**

Frozen
The Great Society**
Harry Potter & the Cursed Child**
The Height of the Storm**

The Lion King
Mean Girls
Oklahoma!**

The Phantom of the Opera

Sea Wall / A Life**
Slave Play**
The Sound Inside**
Tootsie**

Waitress

Wicked

*Subject to availability. Blackout dates may apply.
**New participants in NYC Broadway Week.

POPxo expands its fashion line by launching T-shirt collection

MILLENIAL fASHION

POPxo, India’s largest community for women, decodes millennial fashion by unveiling a new collection of cool T-shirts. This new millennial approved fashion line promises to take care of your glam as well as the ‘Gram. The designs are inspired by content that goes viral on POPxo channels. Operating on a ‘fast-fashion’ model with frequent drops and successful sell-throughs, the new launch further evidences the fact that the content-commerce model is working very well for the company.

Offering thirty-four designs in high quality fabric and flattering fits, the launch comprises three collections. The millennial collection is perfect for women who seek versatility in their everyday fashion choices and are keen to give voice to their thoughts with on-point slogans. The Bollywood-inspired edit boasts of pyaar, dosti and magic in the form of trendy tees with popular Bollywood dialogues doing the talking for you and the uber cute PowerPuff Girls collection with the tiny superheroes offer a splash of nostalgia and a dash of superpower.

Priyanka Gill, Founder & CEO, Luxeva Ltd says, “We are excited to launch our collection of T-shirts. They are perfect for the cool millennial woman who owns her goals – at POPxo we help her achieve them. Our mission is to create and sell content led products that our audience wants and loves – we are already getting a fantastic feedback on the designs.”

Delhi-based fashion couturier, Ridhi Mehra is all set to launch her Winter/Festive'19 collection at Lakmé Fashion Week on Friday, 23rd August.

This season, her new collection will be a contemporary twist, showcasing the Indian sophistication, that celebrates intricate craftsmanship of different cultural aesthetics to personify opulence and elegance.

Seeking inspiration from all-things-vintage and in-keeping with the brand’s philosophy of ‘innovation by juxtaposition’, Ridhi’s Winter/Festive 2019 collection is a celebration of the unique and seamless amalgamation of two very unique Indian cultures & aesthetics, namely Gujarati & Kashmiri in their new Demi-couture collection with an influence of Bohemian style.

Speaking about the collection, Ridhi was quoted saying, “I am thrilled to be back at Lakmé Fashion Week once again. This season the collection is an opulent take on the rich & traditional culture of India”.

ABOUT RIDHI MEHRA

Ridhi Mehra’s eponymous label is a contemporary take on refined Indian dressing. Striking yet free-spirited, her ensembles bring western aesthetics to traditional wear, reinventing silhouettes and constantly pushing the boundaries of affordable luxury. Clean lines, delicate details, and a hint of drama are Ridhi’s signature.

Delhi-based designer Ridhi Mehra is a graduate from NIFT, Delhi and a management post-graduate from University of Nottingham, United Kingdom. She started her women’s wear label in 2012 and has swiftly expanded to designing footwear, accessories, menswear and lifestyle products.

Ralph Lauren launches Denim campaign

The campaign collection features new washes, treatments along with responsibly sourced cotton in numerous styles.
Ralph Lauren debuts a new global advertising campaign focused on denim, titled “Wear Your Story,” capturing the nostalgic feelings and stories created when wearing your favorite denim pieces. Shot by the globally celebrated photography duo, Tim Hill and James Finnigan, the campaign features six models and influencers —including a student, father, mother, and yogi —all united by their unique stories of how their favorite pair of jeans became unforgettable.
The “Wear Your Story” campaign is an extension of the brand’s Family Campaign that launched in April, which highlighted a broad spectrum of families including multigenerational, same-sex couples and chosen families featured in the Spring 2019 Polo collection. The new campaign continues to build on the nostalgic element, while exemplifying the brand’s clear values with an eclectic cast of models and friends of the House.
Denim is a critical category to the Ralph Lauren brand, and “Wear Your Story” is a part of the company’s continued efforts to amplify this category through focused product, merchandising and marketing. The collection featured in this campaign includes new washes, treatments and details across several silhouettes in Men’s & Women’s Polo, along with responsibly sourced and produced cotton in numerous styles.
Ralph Lauren is committed to creating sustainable denim. As part of Design the Change, the company’s renewed strategy on citizenship and sustainability, the company supports responsible cotton production through the Better Cotton Initiative. The brand is partnering with suppliers who collect and recycle old denim, as well as working to reduce the use of stones and the amount of water required during the production process. This effort to produce environmentally conscious denim is an essential step in the brand’s journey to sustainably source 100% of its cotton and reduce water use by 20% across all operations and value chain by 2025.

Khanijo, Anuj Bhutani, Pallavi Dhyani to showcase their collections on Sustainable Fashion Day

Khadi and Village Industries Commission to Celebrate 150 Years of Mahatma Gandhi at LFW W/F 2019

A symbol of Indian textile heritage, Khadi has been brought to the center stage over the years for its uniqueness of being handspun, handwoven and truly sustainable fabric. To commemorate Mahatma Gandhi’s 150^th birth Anniversary and celebrate India’s Fabric of Freedom, The Khadi and Village Industries Commission is set to collaborate with 3 young designers Gaurav Khanijo, Anuj Bhutani, Pallavi Dhyani to showcase a special collection of hand-spun and hand-woven cotton and silk Khadi fabrics on Day 2 of Lakmé Fashion Week Winter/Festive 2019.

As a part of this collaboration, all 3 designers will also get the opportunity to engage with artisans through KVIC and create an accessible capsule collection that will be available in select KVIC stores across the country.

Designer Anuj Bhutani will showcase a collection for men and women that delivers ‘comfort luxury’ with a focus on fabric exploration, textiles and sustainability. Designer Gaurav Khanijo of label ‘Khanijo’ will present a range that indulges in an intricate SWOT analysis of the fabric of our future. And designer Pallavi Dhyani of the label ‘Three’ will be seen showcasing silhouettes which are modern, minimal and have utility. This range also will mark the labels first ever menswear range.

Shri Vinai Kumar Saxena, Chairman KVIC reiterated that “Khadi is The Fabric of the Future. Due to its unique eco-friendly nature and perfect and vivid fabric qualities, Khadi has become a stylish narrative that is now popularly embraced by designers. A versatile fashion fabric, Khadi has been used as a tool to navigate India through its hard-won independence. Even today, past 72 years, the fabric continues to inspire and amaze creative minds across all International borders. Known as the “Fabric of India”, Khadi has proven to be a culture in itself, one that truly emits the pride of our country’s achievements.

Innovations in Khadi are now drawing huge national and international appeal. Young and famous fashion designers are innovating in Khadi and giving Khadi a new twist. Expanding the colour palette, westernizing the cuts, and creating new trends in itself, the Khadi fabric has transcended itself as a sustainable fabric of the Future.”

Commenting on the collaboration, Jaspreet Chandok, Vice President and Head of Fashion – IMG Reliance said, “It is an honor to once again partner with The Khadi and Village Industries Commission as we come together to celebrate 150 years of the birth anniversary of Mahatma Gandhi. We are proud to present KVIC who in collaboration with designers Khanijo, Anuj Bhutani and Pallavi Dhyani who will showcase their unique interpretation that is poised to take the sustainable lifestyle conversation to a larger audience.”

KVIC is India’s largest platform for Khadi, Village Industries and hand-crafted products and was formed under the Government of India in April 1957. It is an apex organization under Ministry of Ministry of Micro, Small and Medium Enterprises (MSME), a statutory body established to plan, promote, facilitate, organize and assist in the establishment and development of Khadi and Village Industries in rural areas, in coordination with other agencies engaged in rural development wherever necessary.

Lakmé Fashion Week Winter/Festive 2019 is scheduled from 21^st to 25^th August 2019.

Launch of Music Video

Alia Bhatt & The Doorbeen’s ‘Prada’

“The Doorbeen” Musical Duo came to Delhi to launch their latest Music video ‘ Prada’. Their previous music video “Lamberghini” was a huge success. The song features The Doorbeen singers Baba and Onkar Singh with Alia. The launch event was held at PVR Plaza, Connaught Place.

Prada song is directed & conceptualized by CREVIXA and produced by The Katalyst Entertainment PVT. LTD. D.O.P is done by Santhana Krishnan, choreography by Bosco Martis and edited by Dipraj Jadhav & Nitin FCP.

Present at the event, Singer Baba shared the purpose of making music videos.” We make songs which people enjoy in their leisure time. So, they can forget about their busy life schedule while listening to our songs. Same was with Prada Song, it took us one year to prepare this song so that It can give the same feeling to the listeners.

Singer Onkar spoke about the idea of making Prada song, “It first came to Baba’s mind and he discussed it with me. I also really liked the concept and its uniqueness. With this song, we tried to create a new pattern of the Music video for which it took us a longer time than usual.”

Mooch Malai

Mustache grroming is daily essentianl in men’s working on your personality and want to stay well groomed, check out these men’s grooming products.

This product is based on traditional methods of conditioning the mustache, i.e., through applying malai (or milk fat), upon the application of which the moustache has increased shine and looks better conditioned. We have therefore formulated a product, which conditions the moustache and beard and gives them a shine. Themain point to consider over here is that the product, as I have imagined it, should have a ‘desi’ or ‘pendu’(Punjabi word meaning someone from a village | someoneattached to their roots) feel to it. This product too has ‘hydrolysed milk protein’ as an

ingredient and can be marketed as a ‘milk product’.

Delhi Promotions

#MissionMangal

The star cast of one of the most anticipated films Mission Mangal promoted their film in the capital at The Imperial. Directed by Jagan Shakti and produced by R. Balk, the film is all set to hit the screens this Independence Day. The film has an ensemble star cast of Akshay Kumar,Vidya Balan, Sonakshi Sinha, Taapsee Pannu, Nitya Menen, Kirti Kulhari among others.

Present at the Press Conference, Akshay spoke about his experience of shooting, “The whole movie is based on facts and the life of ISRO Scientists. Our Director Jagan Shakti and his sister who is a scientist in ISRO told us many facts for the movie. With their help, we were able to shoot the movie smoothly in 32 days.” This being debut film for Nitya, she had a fantastic experience, she told.

Tapsee was a Science student but “Honestly, I didn’t know small details about Mission Mars but only the basic details. Being a science student, I really enjoyed shooting as I revisited many scientific terms which I used to hear in school or College,” she added.

Kirti spoke about her experience of shooting the movie, “It was the most tantrum-free and fun-loving set I ever had.”

There is a message for the youth,” Nothing is Impossible”, shares Akshay Kumar.”The film represents spirit of India,” added the director Jagan Shakti. R Balki while addressing the Media told,” When we are launching a space vehicle, we use modern science as representation. The problem in Mission Mangalwas very different. We didn’t have money we didn’t have the time, we didn’t have the experience and so how we found our way with less money in the least time with bunch of people” .

Mission Mangal is based on the story of scientists who made Indian Space Research Organisation’s (ISRO) Mars Orbiter Mission (MOM) a success in the year 2013.The contribution of the female scientists and the efforts they put into making India, the first country to reach the Mars in its maiden attempt has been highlighted.[penci_video url=”https://youtu.be/z5bbT4IdD3A” align=”left” width=”” /]

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Preview of Lakmé Absolute Grand Finale W/F 2019 by Gauri & Nainika

GAUIRI & NAINIKA UNVEILED THE FIRST LOOK OF LAKME ABSOLUTE GRAND FINALE COLLECTION

Designer Duo unveiled the first look of their collection that is inspired by Lakmé’s beauty statement of the season #FreeYourLips – An ode to the modern woman who doesn’t let anything weigh her down and represents lightness and freedom.

Also unveiled was the iconic beauty brand’s new lip colours, the Lakmé Absolute Matte Revolution Lipsticks, that are a light matte lipstick that truly characterizes the theme #FreeYourLips!

NIKASHA LAUNCHES A NEW STORE IN DLF EMPORIO, NEW DELHI

Celebrated and acclaimed designer, Nikasha launches a new store in DLF Emporio recently.
The new store will house the designer’s exclusive Fiesta and Rani collection. Her bridal Pret line, Rani, is a blend of beautiful and colourful range of saris, lehengas and anarkalis with interplay of precious embroidery and archived romantic prints including the jasmine bud, cherry blossoms and Siuli. Pretty and feminine silhouettes like chiffon dresses and saris teamed with dhoti saris and peplum tops, from the fiesta collection will also be showcased at the new store.
The store is designed in pink, teak wood and aged brass and the interiors are inspired by the colonial style tempered with a present day functional plan. The walls are coloured in Nikasha’s signature Rani Pink colour with an antique closet modified and padded with signature Nikasha prints. To add a feminine and a soft touch to the store, they have beautifully created a curved mirror. The store’s wooden flooring, brass racks and a changing room is created like a “cocoon” with panelling in her proprietary design fabric, silk curtains and poof in the Rani Pink colour she is well known for.