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Ridhi Mehra opens first flagship store in Delhi!

STORE LAUNCH

The luxury fashion brand, Ridhi Mehra opened her first flagship store in New Delhi at the Kila at Seven Style Mile, Mehrauli recently. The store opened with the label’s “Basra” collection.
Ridhi Mehra Flagship Store 21.jpg
 
Nestled in the most luxurious space, The Kila At Seven Style Mile, the store showcases an amalgamation of heritage and high street at the same time.
 
 
PRE-FALL’19 COLLECTION ‘BASRA’
 
INSPIRATION
 
Beauty of the world-renowned Basra pearls.


Ridhi Mehra Flagship Store (20).jpg
 
Exquisite floral and geometric patterns from Islamic art & architecture are re-imagined in delicate detailing with dori work, french knots and a scintillating play of sequins. A textural rhapsody of embroideries & luxe fabrics, with statement bejeweled belts, silk organza drapes & ruffles. Bathed in moonlight, the collection features her signature demi-couture silhouettes of belted anarkalis, jacket sarees & pre-pleated sarees, peplum-lehengas and more, in soothing hues of ivory, champagne beige and crepe pink.
 
ABOUT RIDHI MEHRA 
 
RIDHI MEHRA at the Store Launch.jpeg
 
After graduating from NIFT and the School of Management at the University of Nottingham, Delhi-based designer, Ridhi Mehra started her eponymous label in December 2012.
 
Ridhi pursues a minimalist yet effective design philosophy, unifying solid colors and floral embroidery. She has pioneered western influences to Indian garments, thus taking Indian wear on a contemporary spin. Her part line of embroidered crop tops is one such example which was a runway success. Debuting with Demure Chic, Ridhi introduced the industry to jumpsuits imbibed with traditional Indian embroidery. Taking inspiration from beauty in her surroundings, Ridhi has showcased collections which have been lauded by the industry and her ever-growing loyal patrons. 

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