STORE LAUNCH
The luxury fashion brand, Ridhi Mehra opened her first flagship store in New Delhi at the Kila at Seven Style Mile, Mehrauli recently. The store opened with the label’s “Basra” collection.
Nestled in the most luxurious space, The Kila At Seven Style Mile, the store showcases an amalgamation of heritage and high street at the same time.
PRE-FALL’19 COLLECTION ‘BASRA’
INSPIRATION
Beauty of the world-renowned Basra pearls.
Exquisite floral and geometric patterns from Islamic art & architecture are re-imagined in delicate detailing with dori work, french knots and a scintillating play of sequins. A textural rhapsody of embroideries & luxe fabrics, with statement bejeweled belts, silk organza drapes & ruffles. Bathed in moonlight, the collection features her signature demi-couture silhouettes of belted anarkalis, jacket sarees & pre-pleated sarees, peplum-lehengas and more, in soothing hues of ivory, champagne beige and crepe pink.
ABOUT RIDHI MEHRA
After graduating from NIFT and the School of Management at the University of Nottingham, Delhi-based designer, Ridhi Mehra started her eponymous label in December 2012.
Ridhi pursues a minimalist yet effective design philosophy, unifying solid colors and floral embroidery. She has pioneered western influences to Indian garments, thus taking Indian wear on a contemporary spin. Her part line of embroidered crop tops is one such example which was a runway success. Debuting with Demure Chic, Ridhi introduced the industry to jumpsuits imbibed with traditional Indian embroidery. Taking inspiration from beauty in her surroundings, Ridhi has showcased collections which have been lauded by the industry and her ever-growing loyal patrons.
