FashionTrends Jewellery


Titan’s jewellery arm Tanishq introduces a flexible purchase plan ahead of big Indian wedding season

The purchase plan is designed to help consumers plan their wedding jewellery purchase with attractive discounts on making charges

In a move to assist consumers in buying jewellery for weddings and related occasions, Titan’s jewellery arm Tanishq has introduced a new purchase plan – RivaahAashirwaad. The wedding jewellery purchase plan has been unveiled with the onset of the Big Wedding Season in India. Through this Plan, consumers can plan their wedding jewellery purchase in a structured and systematic manner and yield great discounts on the making charges towards the end of the Plan.

As the name signifies, Aashirwaad is the blessing in gold that is gifted to the bride as a token of love and appreciation by her loved ones as she embarks on her new journey in life. Families plan wedding purchases well in advance and it being one of the biggest expense in the life cycle of the customer, the plan incentivizes the customers by enrolling them in a secured monthly purchase plan which is structured in a way that offers better value for money compared to spot purchase.RivaahAashirwaad gives customers the flexibility to plan their purchase in terms of the quantum, duration and benefits which are transparent.

Tanishq introduced Rivaah – its dedicated wedding jewellery sub-brand in 2017, catering to the diverse and varied jewellery needs across communities and regions. Wedding Jewellery across cultures symbolises the richness & heritage inherent to Indian Weddings as they signify start of a new journey for the bride.

Speaking on the occasion, Ajoy Chawla, CEO, Jewellery Division, Titan Company Ltd said, “In Indian culture, buying and adorning gold jewellery holds significant importance, especially for weddings. Being India’s most trusted jewellery brand, we appreciate the auspiciousness of gold associated with wedding rituals. All parents want the best for their daughter and the jewellery they give to her for her special wedding day is symbolic of their blessings and eternal love for her.

Recognising this special emotion, Tanishq has launched ‘RivaahAashirwaad’, a flexible Purchase Plan, for acquiring jewellery in a systematic planned manner coupled with a very attractive discount on making charges, for weddings and other related occasions. With RivaahAashirwaad, we aim to offer the best opportunity to brides and their families to build their wedding trousseau with the finest Tanishq designs, assurance of purity and at competitive prices.”

Keeping in line with all COVID-19 safety and precaution norms, Tanishq adheres to strict compliance of advanced Gold standard safety norms across all stores. The brand has also recently introduced an array of phygital features available for the customers to shop from the comfort of their home and providing them with an enjoyable Omni channel shopping experience

About Tanishq:  

Tanishq, jewellery brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires

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