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Skinella’s third edition of its clutter-breaking pageant, Skinderella,witnesses over 20,000 registrations, crowns Ridhi Kapur as the winner

Skinderella

Skinella’s third edition of  its clutter-breaking pageant,

The pageant is aimed at defying the unrealistic beauty standards, while celebrating young girls who are beautiful #SuperNaturally

 Our society has created rigid beauty standards and this puts immense pressure on young girls to look a certain way in order to ‘fit in’. This has a detrimental effect on their self-esteem, the effects of which follow them well into adulthood. Against this backdrop, Skinella, India’s leading skincare brand that offers skincare products made with the power of superfoods hosts Skinderella – a beauty pageant which is an anti-thesis of typical beauty pageants, Skinderella celebrates the realness of girls and encourages them to be the most natural version of themselves.

10th February 2020 marked the culmination of the third edition of Skinderella. The grand finale was held at The Eros Shangrila’s, New Delhi and saw a colossal gathering excited to witness the crowning of the most #SuperNaturally beautiful girl of the year. After a segment of entertaining performances, Ridhi Kapur was finally declared the winner of Skinderella 2020. Along with the coveted crown, the winner has received INR 2.5 lakh and a chance to be the face of Skinella for the next year. While the 1st Runner Up Sarita Samatkar received cash prize of INR 1 lakh and the 2nd Runner Up Dorik Garg received cash prize of INR 50, 000

Speaking on the event, Dolly Kumar, Founder and Director of Cosmic Nutracos Solutions Pvt. Ltd., the parent company of  Skinella, said, “We are thrilled to see the massive participation and excitement in this season of Skinderella. We would like to extend our humblest gratitude towards the participants and all those helped make the event a success. All of you are contributing to a better tomorrow where rigid beauty norms do not exist. On our part, we will continue to host the Skinderella pageant to ensure that every girl feels special and #SuperNaturally beautiful.”

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