The Sterling Reserve Music Project releases “Main Sach Bolda,” by Shaan featuring debut independent musician, Mustafa, which further builds on the mentor – protégé artist relationship, unique to the platform.
Shaan mentors Mustafa on his debut song and music video. This romantic song also sees veteran Shaan attempting a Punjabi rap-singing form on the song for the first time ever.
“Main Sach Bolda” is a modern, upbeat and romantic love song. While working on the song, Shaan’s aim was to design a song that would highlight Mustafa’s eclectic potential and contemporary singing style along with his vocal range; the outcome being “Main Sach Bolda.”
The theme of the music video
A bachelor party setting, wherein Mustafa is showcased as Shaan’s brother. It is Mustafa’s bachelor’s party, which is impeded by Mustafa’s fiancée, begetting intense drama between the couple. The overall video highlights making amends in a relationship and making it up to your loved one which is conspicuous from the chorus of the song “Mann Ja Mann Ja, Main Sach Bolda.”
QUOTES
Shaan
“I’m really glad to be a part of the Sterling Reserve Music Project and mentoring Happydemic artist, Mustafa, on ‘Main Sach Bolda.’ This is Mustafa’s debut song and video. He has a very unique contemporary pop voice and I’m glad this song has been able to bring that out. This was also a great opportunity for me to experiment with a contemporary dance genre and rap style in Punjabi, which is a first for me on a song.”
Mustafa
“ It wouldn’t have been possible without the continuous support and guidance of Shaan and the entire Happydemic team. Special thanks to Universal Music and Sterling Reserve Music Project for this fantastic platform!”
Devraj Sanyal, Managing Director and CEO of Universal Music & EMI Music, India & South Asia
“ Shaan has helped curate the track and Mustafa has done his mentor proud by delivering, what I already consider, a hit dance number for the celebratory months. I’m proud of the project and what it means to so many independent musicians in our region. At the Sterling Reserve Music Project, we enable our new artists to chase their next.”
Bikram Basu, Chief Operating Officer, Allied Blenders & Distillers
“The Sterling Reserve Music Project once again explores the mentor-mentee relationship through Shaan and Mustafa. The response we’re getting on the platform is genuinely overwhelming and we’re really proud of all the support we are garnering from musicians across the nation.”