FashionInitiatives & Campaigns

TASVA announces Ranbir Kapoor and Ananya Panday,  as brand ambassadors

TASVA – the men’s Indian wear brand from Aditya Birla Fashion and Retail and Tarun Tahiliani announces Ranbir Kapoor and Ananya Panday as its first brand ambassadors.

 Ranbir Kapoor

“I am excited to join the TASVA tribe! It’s amazing how the brand is making Indian celebrations and occasions so much more stylish, modern and fresh, which is what my personal style is as well. The campaign Ek Naya Nazariya captures present day India and its celebrations perfectly”.

Ananya Panday

“It gives me immense pleasure to be a part of the TASVA tribe. My personal style ideology identifies with TASVA’s fresh approach when it comes to ethnic wear for men & Indian celebrations. Starting my association with the brand’s  #EkNayaNazariya campaign is very special. It captures modern India’s thinking in such a beautiful way”.

 Tarun Tahiliani, Chief Design Officer, TASVA 

“Who better than Ranbir Kapoor and Ananya Panday to bring alive the vision of TASVA and its contemporary styles. Like TASVA, they have a natural sense of style that’s effortless and a perfect representation of new age India. I am thrilled to have their charming and youthful energy, fuel the brand appeal for our standout and fast growing menswear brand.”

 Sandeep Pal, CEO, TASVA 

 “We are extremely pleased to have Ranbir Kapoor and Ananya Panday join the TASVA tribe. The brand was conceptualized with a view to change the way India thinks about ethnic menswear for festive occasions & weddings. It is all about expressing one’s individuality and a beautiful balance of modern tastes, rooted in tradition. Ranbir & Ananya are a perfect match for TASVA’s brand ideology.”

The duo are starring in a festive campaign film titled ‘Ek Naya Nazariya’. 

Conceptualized by Ogilvy & Mather and shot by ace director Shashanka Chaturvedi and photographer Tarun Khiwal, the campaign film ‘Ek Naya Nazariya’ is a fresh & contemporary take on celebrations, style & self-expression.

Campaign Link –

Link to the trailer:

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