A Sneak Peak by Executive Editor Tashi Narula
Fashion and the People for the Ethical Treatment of Animals (PETA) India continued its collaboration once again with Sustainable Fashion Day. It showcased a beautiful Look Book of conscious leather free creations that were carefully curated from numerous top brands.
The very interesting and unique Look Book unveiled in a fashionable format outlined a day in the life of PETA celebrity super model and actor Milind Soman and his wife, Ankita Konwar who are two of PETA India’s most vocal ambassadors and showcased some amazing killer looks without killing animals.
They made a strong plea in the hard-hitting PETA film, to choose an alternative to leather and go for ethical options like coconut leather.
The trendy garments in creation without fur, leather, wool, exotic skins, cashmere, mohair or silk. The Vegan fashion featured the creations of top designers and brands like. Proyog, Daisy Days, Urvashi Kaur, Outhouse, Papa Don’t Preach by Shubhika, The FrouFrou Studio, Azga, Equivalence, Ethik, Mati, Strey, A Big Indian Story, Paaduk’s, Countrymade, Kunal Anil Tanna, Jenjum Gadi, No Nasties and many more.
The Look Book images shot by Colston Julian and designed by Pulp India. Milind and Nakita’s outfits style by Devki Bhatt, who in assistance by Krutika Sharma. The hairstyling and make-up were done by Nikhar Jivani who was assisted by Niveditha Nayak and Abhilasha Kulkarni. The film was shot at Sofitel Mumbai BKC and produced by Anupama Malhotra and directed by Ravi Shankar, who was assisted by Pranjal Asha, with Vikas Vasudevan as the Director of Photography and edited by Akshay Mehta.
One of the highlights was also the launch of a very interesting and innovative Instagram filter. That will encourage audience members to go leather free when choosing fashion for the coming season.
People for the Ethical Treatment of Animals India Director of Celebrity and Public Relations Sachin Bangera
“With so many wonderful Vegan shoes, bags, and jackets available today, nobody has to hurt animals for clothing and accessories. The designers and brands showcased in PETA India’s Vegan fashion Look Book know compassion is always in fashion.”
Milind Soman for PETA
“Every time we wear Vegan, we are choosing to be kind. I’ve teamed up with my friends at PETA India to showcase some of the many luxurious Vegan, eco-friendly materials available these days at FDCI X Lakmé Fashion Week”
Ankita Konwar for PETA
“PETA India’s Vegan fashion Look Book is about showing how easy it is to look killer without killing animals.”