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In Fashion’s New Virtual Rhythm

 This year,  DLF Emporio and The Chanakya are joining hands with FDCI’s Lotus Make-up India Fashion Week SS’21 as their official luxury partner, to bring forth a first of its kind, phygital fashion week experience.
 A name synonymous with bespoke luxury, DLF Luxury Malls is collaborating with the prestigious fashion event as a fitting tribute to harness India’s evolving journey in revolutionizing and digitizing runway fashion. A prelude to kick-starting the year’s biggest Luxury Shopping Festival and Couture Wedding Show taking place at DLF Emporio & The Chanakya from the 14 – 25th October 2020, the LMIFW SS’21 – a five-day fashion extravaganza will unveil exclusive designs for the upcoming season of Spring/Summer 2021 by leading designers such as Tarun Tahiliani, Gaurav Gupta, Suneet Varma, Shivan & Narresh, Rajesh Pratap Singh, Ashish N Soni, Shantanu & Nikhil , Ranna Gill, Varun Bahl, Rohit Gandhi + Rahul Khanna, Neeta Lulla, Ravi Bajaj, Ashima Leena, Namrata Joshipura , Niki Mahajan, Janavi, Rina Dhaka and Abhishek Gupta. The season’s physical-digital showcase will not only allow designers to experiment freely with their latest collection but also share and celebrate creative innovation and immersive storytelling via live streaming on the official digital handles of the FDCI. Formatted in the form of a pre-set show schedule, the show stipulates front row access to fashion lovers across the globe, to enjoy from the comfort of their homes. “We are delighted to have DLF luxury malls partner with us this season, as we make headway into the digital space with the Lotus Make-up India Fashion Week SS’21. This association has shared synergies as we both are in the business of promoting fashion,” said FDCI Chairman Sunil Sethi.  “Indian luxury fashion is distinctive and is constantly contributing to the world stage. Across DLF Emporio & The Chanakya, we are privileged to house and work with partners who share our vision to redefine the future of fashion. This phygital showcase is our conscious effort to transcend fashion beyond boundaries, to bring the best to our audience and contribute to the industry that has been constantly redefining luxury fashion over the last years,” said  Sriram Khattar, Managing Director, DLF Rental Business. “Just like luxury, fashion too, is all about the experience and minute attention to detail .We are happy to be associated with like-minded partners who are constantly pushing the creative envelope to reinvent ideas and purposeful design via engaging formats that are accessible to all,” said Pushpa Bector, Executive Director DLF Retail ,Business Head luxury and Shopping Malls at DLF. Speaking on the association, Prashant Gaurav Gupta, Vice President & Head, DLF Luxury Malls said, “We are India’s finest luxury retail space and with FDCI being the country’s leading name in fashion, we feel this to be the perfect positioning to align our combined strengths. Given that more than 15 designers, being showcased at the FDCI LMIFW SS’21, are housed across our luxury properties, this association is a natural fit and step towards fostering a long-term relationship.” 
 About FDCIA non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take centre stage, in a country, who’s heritage is soaked in the flavors of indigenous crafts.  About DLF EmporioDLF Emporio has been designed as a name synonymous with luxury – offering a unique shopping experience where the accent is on exclusivity, space and aesthetics. There is simply no other place where Indian fashion designers and International Luxury Brands are showcased under one elegant roof. The nuances of luxurious serenity are expressed at DLF Emporio in a way that can only be witnessed in the fashion capitals of the world, offering just the right kind of tasteful and sublime ambience for a luxurious day out. About The ChanakyaThe award winning “The Chanakya” is in the heart of Lutyens’ Delhi, at the prestigious Diplomatic Enclave. The Chanakya provides discerning luxury-enthusiasts, options across international and homegrown brands offering fashion, lifestyle, gourmet dining and entertainment. Guests looking to dine can choose between the contemporary eatery: MKT designed by the award-winning group- Rockwell, New York, the lively Café C, the exquisite The Kimono Club and the artisanal NicoCaara.

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