Zoya, the exquisite diamond boutique from the House of Tata launched its very first registered patent collection, Samāvé recently.
About Samāvé
Samāvé is a fable of women, water and life retold with rare jewellery. It interprets architectural elements from India’s ancient stepwells into a unique design language. With this collection, Zoya celebrates the facets of a woman as she reconnects with the source of her feminine power and the spaces that served as catalysts for women to bond with each other and be nourished and rejuvenated by the feminine spirit.
Highlights
The all-white collection is evocative and modern, designed with clean lines in rose and white gold and its visual vocabulary seamlessly interprets architectural elements from India’s ancient stepwells into an unique design language, to deliver a versatile selection of rings and earrings, necklaces and bracelets. Handcrafted for the Zoya woman, with her eye for excellence, a taste for the beautiful and a quest for meaning, every piece in this exquisite collection of haute joaillerie is designed to make her every day, ever so special. With Samāvé, Zoya further strengthens its peerless legacy of design innovation, reinventing the category in a showcase of immense creativity and advanced technical expertise.
Zoya’s Legacy of Inspired Design
The luxury atelier presents its very first, registered patent ‘Zoya Baoli’ setting, an autograph collection that will feature in future collections, evolving into a distinctive brand identifier.
Quote
Amanpreet Ahluwalia, Business Head, Zoya
“It is a passion for immaculate design and an innate understanding of the woman and her journey that drives Zoya. Zoya has always challenged traditional notions that endorse the view that jewellery was meant to display one’s status and be worn sparingly. Samāvé is designed to make your daily wear meaningful, with artistic pieces that that reflect your individuality, resonate with personal meaning, are crafted to be wearable and celebrate your everyday.”
Ajoy Chawla, CEO, Jewellery Division, Titan Company Limited
“This collection is a distinguished feat in jewellery making. The design story celebrates the centrifugal force that is the Zoya woman while the patent underscores Zoya’s commitment of continuous investment in design innovation, excellence in craftsmanship and legacy of creating works of art that bring together global sensibilities, and redefine the way in which fine jewellery is presented in India and globally.”
Samāvé is now available in Zoya boutiques in Mumbai, Delhi and Bangalore and in Zoya Galleries in Ahmedabad, Chennai and Kolkata.
To book a home visit, or virtual meeting with our jewellery advisors, visit www.zoya.in
