Retropoplifestyle

ASICS launched the new GEL-KAYANO™ 28, a shoe boasting the signature

GEL-KAYANO™ stability with a softer and smoother ride.

 FEATURES

The GEL- KAYANO™ 28 features a newly designed low-profile External Heel Counter. And DYNAMIC DUOMAX™ technology which combine to set the runner up for an efficient toe-off. Without excessive inward roll of the foot.  At the toe-off stage of the stride, FF BLAST™ foam provides lightweight cushioning and a responsive rebound, providing a more dynamic feel.

ASICS  launched the new GEL-KAYANO™ 28

To improve further on the much-loved formula of the GEL- KAYANO™ 28. ASICS has married the newly infused FF BLAST™ foam material with the full-ground contact and gender-specific 3D SPACE CONSTRUCTION™. Technology to create an even softer and smoother ride, increasing overall comfort.

This new model offers runners with a dependable choice of shoe in which to take part in ASICS’ mission to move one million minds in 2021. On Global Running Day 2021, ASICS is challenging runners everywhere to get active alongside thousands of other runners. Around the world by taking part in a World Uplifting Minds Run, available via the Race Roster™ and ASICS Runkeeper™ apps. To see the impact of movement on their mind first-hand with the Mind  Uplifter™. To capitalize on the momentum built on Global Running Day, a World Uplifting Minds Run Series will follow. Providing opportunities to participate in the sport throughout June.

ASICS  launched the new GEL-KAYANO™ 28

Website –asics.com.

Singer Sonu Nigam Turns Model For Fashion Designer Vickky Idnaani

Having photographed the Khans, Kapoors, Bachchans, Roshans, Kumars. Lensman Vickky Idnaani launches a collection with his partner & stylist Avinash Bamania and Bollywood singer Sonu Nigam becomes a brand ambassador of the Label.
When we asked about singer Sonu Nigam’s association with the label he says. “Separating the Men from the boys is Sonu Nigam. He’s good looking & iconic. We couldn’t have asked for a better model. We are blessed to collaborate with this gifted singer, he gives our small collection a big heart.”

Singer Sonu Nigam Turns Model For Fashion Designer Vickky Idnaani


Singer Sonu Nigam says “When a creative person decides to venture into something new. The results are something to watch out for. It was one of the best shoots I have done despite the fact that I was extremely fatigued that particular day… His designs are innovative, comfortable, wearable & the styling impeccable.”
Lensman Vickky dedicates this Label to the daughters of his family. The love of his life, his sister Vinu di, who was his first teacher, his first muse. And his niece Richa Idnani Bhatt for encouraging him to design. 

Singer Sonu Nigam Turns Model For Fashion Designer Vickky Idnaani

This collection can be seen on Vickky Idnaani label page on Instagram & will be available at Kushal Bhatt’s Erkan in Dubai

How to find a natural source of protein in your regular vegetarian daily diet

By: Radhika Iyer Talati

The average, adult human body only requires around 45 grams to 55 grams of protein daily. However, the importance put on protein, especially through marketing in the meat industry, has resulted in people consuming more protein than actually required. Now, like anything in life, too little protein in the body has its consequences and so does too much protein. So, firstly, it is important to understand how much protein your body requires and balance your protein intake along with your intake of other nutrients your body needs, such as fats. Since almost the past 2 decades now, there has been a popular belief that in order to meet protein requirements, one needs to consume meat. So, does this mean that all vegetarians are protein deficient?

It definitely does not. In fact, there are some vegetarian foods that are highly rich in protein and provide the body a healthy amount of protein for maintenance and nourishment. Some high protein foods that can be easily incorporated in your diet are:


Chia Seeds

Chia seeds contain around 14 to 17 grams of protein. They are an easy way to consume protein daily. All you have to do is add chia seeds to your water bottle and consume once (or twice) a day! I have always been quite fond of chia seeds, due to their texture and the ease with which they can be consumed.

Lentils

Lentils, popularly called dal, are a very good and healthy source of protein. Lentils are extremely popular foods in Indian households, so most Indians are already obtaining around 18 grams of protein everyday. Lentils are also rich in antioxidants, fibers and minerals. Some lentils that are especially a good source of protein are moong dal and split green gram.

Legumes

Legumes such as Rajma and Chickpea are especially high in protein. Rajma contains up to 24 grams of protein while chickpea contains around 19 grams. Legumes are easy to make and used often in Indian kitchens as well.

Nuts

Popular nuts like almond, pistachios and cashews are high in protein. Nuts can be consumed with no preparation, making them extremely easy to consume in a day. One way I made sure everyone in my family consumed almonds was by adding it to their meals in the morning before work or school. Be sure to eat nuts daily to get your protein intake!

Vegetables and Fruits

While vegetables and fruits are not necessarily high in protein, some contain good levels of protein. Vegetables such as spinach, potatoes and broccoli contain protein. Similarly, fruits like bananas and guava carry nutritional protein as well.

Kanji Powder

Kanji powder is a beautiful concoction of protein rich flours, nuts and enhancing spices (for taste). My mother would make it for my siblings and I everyday, and to this day, I consume it every morning. I have never faced a protein deficiency. Kanji contains ingredients mentioned above such as moong, buckwheat, several crushed nuts and chickpeas. Mixes like Kanji are easy to consume for people who are on the go and need to maintain their protein levels. Additionally, Kanji is an excellent protein source for muscle building, making it a great alternative to chemically laden protein shakes.

About the Author

Radhika Iyer Talati, an Entrepreneur, Philanthropist, Mountaineer & Yogini  is the Founder of Food By Anahata

A Limited Edition Luxury Book Immortalizing the Greatest Moment in India’s Cricketing History

Celebrating the 38th anniversary of the 1983 World Cup win by India, Opus India, producer of fine luxury books announced its newest edition, The 1983 World Cup Opus book amongst the presence of cricketing legends Kapil Dev, Mohinder Amarnath, Kirti Azad, Madan Lal, Yashpal Sharma, Sunil Valson, Balvinder Sandhu, Dilip Vengsarkar, Sandeep Patil, Syed Kirmani, Roger Binny and PR Man Singh. Sunil Gavaskar, Ravi Shastri, Krishnamachari Srikkanth joined over a video call.

 Karl Fowler, Global CEO Opus, Zenon Texeira, Creative Director Opus and Amit Bhagchandka, India CEO & Publishing Editor represented the luxury publishing house.

A truly limited edition book, the 1983 World Cup Opus will feature the untold stories and journeys of all 14 players and their manager. A collector’s dream, the 1983 World Cup Opus will have a limited print run of just 1983 copies and will be available in 5 version;

1.       Champions of Champion Edition

2.       Champions Edition

3.       Player’s Edition

4.       Captain’s Edition

5.       Classic Edition.

Knitted in nearly +150,000 words by some of the most renowned cricket writers like Rajdeep Sardesai, Vijay Lokpally, Ayaz Memon, R Kaushik and other, over +2000 images from archives, personal collections of the team and their families, artistic impressions from Opus’ creative team spread across some 830 pages with each measuring half a sq/meter and the book weighing over 30kgs, the 1983 World Opus is bespoke storytelling at its best.

QUOTES

Legendary Cricketer Kapil Dev 

 “The 1983 World Cup Opus is a larger than life book and almost an eye opener even for me! I am proud to be associated with this book that captures the momentous win by our team. I certainly hope each and every cricket lover will enjoy our journey through the 1983 World Cup Opus.”

Amit Bhagchandka, India CEO & Publishing Editor 

The 1983 World Cup win is a memorable moment in India’s cricketing & sporting history. We are honoured to have immortalized it for cricketing enthusiasts all over the country in the form of a magnificent Opus. The unprecedented scale and format of all Opus books makes them one of a kind and we’re absolutely certain this new edition will be a collector’s dream!”

The 1983 World Cup Opus will capture the journey match-by-match from round robin stage to the semi-final and the final. The legendary Kapil Dev and his team share their anecdotes, moments of glory and the spirit that made them defeat the mighty West Indies in the finals to lift the 1983 Cricket World Cup. The book will consist archived unseen images of matches, statistics and excerpts from some of the most influential people from Cricket as well as other walks of life. Each individual will share their perceptions of this historic moment and how it impacted their own lives – the ecstasy, emotions, celebrations and the pride of being an Indian. The opus will also feature anecdotes from 100+ most prominent Indians from the field of sports, business, arts, entertainment and politics.

The 1983 World Cup Opus will be released later in the year. 

 Website www.thisisopus.com

Zoya Presents Samāvé

Zoya, the exquisite diamond boutique from the House of Tata launched its very first registered patent collection, Samāvé recently.

 About Samāvé

Samāvé is a fable of women, water and life retold with rare jewellery. It interprets architectural elements from India’s ancient stepwells into a unique design language. With this collection, Zoya celebrates the facets of a woman as she reconnects with the source of her feminine power and the spaces that served as catalysts for women to bond with each other and be nourished and rejuvenated by the feminine spirit.

Highlights

The all-white collection is evocative and modern, designed with clean lines in rose and white gold and its visual vocabulary seamlessly interprets architectural elements from India’s ancient stepwells into an unique design language, to deliver a versatile selection of rings and earrings, necklaces and bracelets. Handcrafted for the Zoya woman, with her eye for excellence, a taste for the beautiful and a quest for meaning, every piece in this exquisite collection of haute joaillerie is designed to make her every day, ever so special.  With Samāvé, Zoya further strengthens its peerless legacy of design innovation, reinventing the category in a showcase of immense creativity and advanced technical expertise.

Zoya’s Legacy of Inspired Design

 The luxury atelier presents its very first, registered patent ‘Zoya Baoli’ setting, an autograph collection that will feature in future collections, evolving into a distinctive brand identifier.

Quote

 Amanpreet Ahluwalia, Business Head, Zoya

“It is a passion for immaculate design and an innate understanding of the woman and her journey that drives Zoya. Zoya has always challenged traditional notions that endorse the view that jewellery was meant to display one’s status and be worn sparingly. Samāvé is designed to make your daily wear meaningful, with artistic pieces that that reflect your individuality, resonate with personal meaning, are crafted to be wearable and celebrate your everyday.”

Ajoy Chawla, CEO, Jewellery Division, Titan Company Limited

“This collection is a distinguished feat in jewellery making. The design story celebrates the centrifugal force that is the Zoya woman while the patent underscores Zoya’s commitment of continuous investment in design innovation, excellence in craftsmanship and legacy of creating works of art that bring together global sensibilities, and redefine the way in which fine jewellery is presented in India and globally.”

Samāvé is now available in Zoya boutiques in Mumbai, Delhi and Bangalore and in Zoya Galleries in Ahmedabad, Chennai and Kolkata.

 To book a home visit, or virtual meeting with our jewellery advisors, visit www.zoya.in

Hot Temper, Cool Parenting

By  Fatema Agarkar

Last year through the country-wide lockdown showed us what disruptions are all about. This second wave that engulfs our country and subsequently forcing many States into lockdown is indicative of how volatile our days have been and will continue to be, and the importance of treating the challenges, one day at a time. As homes turn into WFH office spaces, as bedrooms become make-shift classrooms, as devices are shared and used to communicate, learn and work, parenting in Covid19 times requires a different mindset. I have been saying this from the first lockdown in March 2020, that Pre pandemic efforts were blessed with an ability to shift some responsibility to the school, the classes that children enrolled themselves in, playdates organized. It is essential to have some ‘personal space’ be it for the children or the adults, but in the lockdown world, the ‘chain’ does not really break and the circle is a continuous series of days that at times may lead to frustration for both the adults and the children caught in that ‘bubble.’

Tips on managing your child’s meltdowns

The summer months in this country, do nothing to ‘calm’ nerves either, and as one waits for the cool monsoon months, and things to normalize, the reality of the times is that ‘normalization’ is still a distance away in this marathon called Covid. Therefore, it is important to put all of this in perspective, if we have to approach the next 15-18 months with a sense of purpose and make these months count more than ever.

Acceptance that these times are different and difficult will be a good starting point for parents. Approach it like a ‘forced’ adventure, one that can you in fact control. The priority must be wellness and wellbeing, and attention paid to what you are feeling, and compassion for what your children are experiencing. As adults, our conditioning over a period of time, allows us to ‘manage’ emotions, unfortunately, which children as ‘work -in – progress’ cannot have the same ability, and therefore they need direction and role modeling, tons of patience, and lots of unconditional love. It sounds easy to pen this down on paper, well, truth to be told, it is not. This navigation is maneuvering a ship through stormy waters, and while there will be calm that eventually happens, the timing is something that remains beyond control; hence it is important to create short-term and long-term goals to keep that ship afloat.

Some ‘cool’ tips:

  1. Every educator has been emphasizing the need to create some sort of routine for your children. Children thrive when given freedom, but remember, they need to structure that in a way that allows them some purpose as well. Over the years, as a mother and an educator, I find that children feel ‘comforted’ when given freedom, but also a direction, a path, and some goals to achieve. It allows them to think and plan and gives them a sense of ownership and responsibility. These could be the fun exercises you lead every Sunday with them after watching their favorite serial. It is important that the environment is relaxed and not rushed, and Sunday works best devoid of work tasks (please keep them away), and their school routines. Think of this as a ‘contract’ between your child and you and defining the ‘week’s goal’ will help both parties to have clarity and reduce the disappointments that usually arise when a parent ‘expects’ something, and the child has totally missed the point because she/he was not paying attention and does something completely different. This routine would include negotiations on screen time, play time, study time, reading time, eating time, exercise time, bath time, tidying up time, tv time, etc. I use the word negotiation because this cannot be a one-way street with you dictating what time they should eat, sleep, etc. It involves a dialog and the rationale and explaining your points of you to get their buy-in and being open-minded to their suggestions. As adults, you can navigate this conversation to what you would eventually like it to be, but involving children in a discussion makes them ‘listen’ and also ‘locks’ them in
  • Have clear consequences for when the routine is compromised. I do not mean that for half an hour of extra playtime means they are denied their favourite meal. What I mean is that for resistance to give up screen time for extended periods, there must be ‘3 strikes’ after which the child automatically accepts that there will be consequences for ‘pushing’ the deadline cut-off. The importance of being consistent is also a clear sign for the children and must be adhered to. Often parents give in, and this then becomes a battleground when the parents do not want to bend the rules. This approach leads to fewer confrontations, and tears because once the child has consented to something, he/she is aware that there will be consequences and yes, expect some resistance and pleading and sometimes mood swings, but children get over this very quickly when they realise their parents mean business! This is the same moment to get over compared to when there are no rules.
  • Set your own expectations as a family. I cannot emphasize this. While I am a huge advocator for using social media sensibly, at times I realise parents start to use these comparisons. For that matter even on social chats when parents share notes with each other about their children – what works for your family is unique to your household circumstances and do not make the mistake of thinking it can be modelled along the lines of what someone else is managing. This is a huge trigger point for conflicts in homes, and best to always be appreciative of what others manage, but as a family, you have to set your own goals.
  • Humour – laughter and plain old ‘monkeying’ around is very important if you have to keep the mood light and lively. This also works wonders for acceptance levels when parents have to set deadlines. A happy, joyful atmosphere is important especially with the kind of overwhelmingly sad news that is reported every day. Your job as a parent is to keep your children safe, and happy and also to keep their morale up. They do not need to know all the facts of the world, as this leads to anxiety which is another trigger point for tantrums as children also get worried and are unable to always express this through words.
  • Knowing the pulse of your children and what works and what does not must be your biggest driving force. Leave the academic goals aside for a moment, know what makes your child happy, what is confusing your child, what is tiring your child, what is difficult for your child and accepting that, you will be able to reach out to different professionals – be it your child’s teacher in a school or a therapist for intervention. When you are not able to manage the emotions as a family, and the sooner you get professional help, the safer it is for your relationship. This could be a behavioral change or an academic dip, or even an emotional indifference, it is very important to spot the signs and address them quickly.
  • Ensure that the time you spend with your child involves quality interactions, and also some time for the child to manage independently explaining you have household chores or work tasks or need to connect with the family of friends socially (this is important for them to know so that they also put a price on these relationships). This ‘distancing’ is also healthy, as lockdown times demand every minute of your energy, and as an adult, it is unrealistic to believe you can sustain like a superhuman with the same tenacity. Distancing therefore allows for personal time, which is just the oxygen that your relationship needs. What it also does is that after your personal ‘quotient’ is in a happy place, allow you to give your child all the attention, energy which is the memory they must be left with. Not a parent who is drained with work tasks, and emotional about a friend not well who is leaning on them for support. This passes over to the child who will no doubt exhibit this behaviour in time as a response to something you may suggest as a way of ‘acting’ out. As they say, get the oxygen mask on yourself before you even begin to help those around you!

These are some basic reminders to get you through the months ahead. Remember, no parent has a complete fix on this, and no child is perfectly going to follow all rules and all one can do as a family is making this relationship about communication, mistakes, corrections with some funny and happy memories.

Happy parenting!

About the Author

Fatema Agarkar is an Educationist and Founder of ACE

Sulwhasoo India

 Sulwhasoo India introduces Herbal Clay Purifying Mask which contains soothing herbs used in the “Korean Traditional Herb Complex” inside its clay formula, which calms sensitive skin triggered by various daily stimuli down effectively. This complex contains Mugwort, Heartleaf Houttuynia powder, along with six types of soothing herbs. Furthermore, this clay concoction also contains PHA, a second-generation naturally derived exfoliating substance, to remove dead skin gently.

The mask contains clay, with fine particles refined by natural tidal forces that are less than a few dozen microns in size, sourced from the Yellow Sea, one of the three most valuable mudflats in the world. This property helps remove bodily waste accumulated in dynamic expression lines in the skin, fine wrinkles as well as skin pores. Formulated for all skin types, the Sulwhasoo Herbal Clay Purifying Mask has an instant purifying effect on the skin. It aids dry skin to feel more comfortable, attributing to its non-drying gel cream-type clay which hydrates the skin while tightening up the pores, all without stripping the skin over time! With continued use, the mask softens the look of open pores on the face, unveiling a younger-looking skin texture.

How to Use

* The product boasts of a versatile application, as below:

After cleansing your face, apply the product (avoid the eye area), then rinse with lukewarm water after 5~10 minutes.

1. Using the product as a “spot care” solution – Apply on breakouts, irritated/sensitive spots, or the “T-zone” where the skin secretes more sebum, then rinse with lukewarm water after 5~10 minutes.

2. Using the product as a “daily deep cleanser” – After lightly dampening the skin, gently mix the Sulwhasoo Gentle Cleansing Foam and Herbal Clay Purifying Mask, cleanse your face, then rinse with lukewarm water.

The existing range of Sulwhasoo masks available in India, all promise a lifetime of skin brilliance, and the Herbal Clay Purifying Mask is no different, yielding the perfect results of a replenishing mask for a skin in need!


Availability: https://www.nykaa.com/luxe/brands/sulwhasoo/c/13600 | Select Nykaa Luxe Stores

Price -INR 3,650/-

The Best of Philadelphia

Philadelphia offers the best experiences for every type of traveler. 

History buffs can explore the story of American independence while art lovers peruse renowned collections inside museums and over 4,000 colorful murals outside. Over 10,000 acres of public parks and miles upon miles of trails await nature lovers, with exceptional cuisine and quirky tours always just a short walk away.

Also a worthy mention, Philadelphia was added to Condé Nast Traveler’s 2021 GoldList, joining eight other destinations around the world.

When the time is right, Philadelphia stands ready to Welcome You. 
Until then, here’s a quick menu of the best things in the city to add to your checklist.

Philadelphia

Best of Street Food

Satisfy your craving for cheesesteaks, sandwiches, pretzels, ice cream, donuts, and other essential eats at the historic Reading Terminal Market, which was just named the Best Public Market in the U.S. by USA Today 10Best. Here’s a roundup of can’t-miss vendors at the 128-year-old market.

Philadelphia

Best of Shopping

Home to tax-free shopping on apparel and shoes, Philadelphia is a heaven for every type of shopper. From outlet-lovers to mall-goers, to small boutique-seekers and antique aficionados. Here’s how you can shop like a local in the city.

Philadelphia

Best of Outdoors

With one of the largest city-owned urban parks in the world, Philadelphia is home to seemingly endless number of outdoor experiences. Including picturesque riverfronts, lush parks, seasonal beer gardens and miles of trails to explore either by foot or by bike. Discover all of the opportunities to enjoy the fresh air in Philadelphia.

Philadelphia

Best of the Philadelphia Binge

Known as the setting for iconic films such as Rocky, Creed, Silver Linings Playbook and The Sixth Sense as well as the recent Netflix film Concrete Cowboy, Philadelphia has shined bright on the silver screen for many years. Prep for your next Philadelphia trip by binge-watching these films and television shows set in the City of Brotherly Love.

Find new ways of discovering Philadelphia From Home until you can get here. Here are some at-home, do-it-yourself experiences that will help you enjoy wherever you are and prepare for your eventual visit.

For more information, please visit www.discoverphl.com

 Philadelphia Convention & Visitors Bureau has been approved by the World Travel & Tourism Council (WTTC) to use their global Safe Travels Stamp.

Layer em’ up in style! | Stackables by Amaris

AMARIS by PRERNA RAJPAL 

‘STACKABLES’ a unique jewellery line for the unique ‘YOU’!

STACKABLES whether worn alone or mixed and matched, the jewels will turn your life’s moments into meaningful memories. Be it the bangles, rings, bracelets or necklaces, each combination can be a reflection of who ‘YOU’ are.

Speaking about the exquisite collection, Prerna Rajpal, founder of AMARIS, says, “I love to stack bracelets and have never left my house without them. They sit perfectly on my wrist along with my iWatch. For me, jewellery that can be layered or stacked up together adds so much more to your personality. When it comes to layering/stacking, there are no rules. Add an extra touch to your everyday style with STACKABLES and create an effortlessly layered look of your own.”

Here’s a sneak peek into the beautiful collection ‘STACKABLES’:

Stackables by Amaris

Diamond Enigma Ring

A magnificent single emerald cut diamond, set amidst baguettes, and round diamonds speaks for itself. Crafted by the finest Amaris artisans and artfully elevated to give an illusion of a single 4 carat emerald cut diamond, this center ring can be worn individually or with a rose gold and yellow gold diamond bands. Add this dramatic design to your cocktail or daily wear ring collection for a timeless sparkly effect.

Three is a Party Ring

The AMARIS trio dazzling with rose, white and yellow gold is all set to get you dancing the night away. A delicate curve, adorned with the finest round diamonds, this ring will win your heart forever. So, Mix it up and shine on!

Toi Et Moi Bangles

Smooth finishing and a touch of sparkle sets the Toi Et Moi bangles apart. Stack them together or combine with other designs from Amaris’ Stackables. These bangles will add a touch of grace to your daily ensemble. So, this festive season, stack them up or stack them down!

Cross Over Bracelet

Stackables by Amaris

The Cross-Over Bracelet is the right amount of sparkle for an effortless dressy look. It is extremely light weight and catches the eye when worn solo or stacked.

Forever Band

Every jewel-box is incomplete without an eternity band. Streamlined and modern, set in an endless circle of emerald cut diamonds, this ring is made to shine with you every day. You could either choose to stack it up or make an individual style statement.

With Love Pendant

This one is from AMARIS to YOU. Celebrate the symbol of love with a sparkling diamond. You can either layer it up or make it stand out on its own. The With Love Pendant in rose gold finish will add the right amount of sparkle to your daily adventures.

DESIGNERS TALK SHOP: UNLOCKING THE CHAOS

Finding solace in times of chaos can be a challenging experience. While the 2020 lockdown was termed as a ‘chaotic year’, 2021 has its own share of challenges to be dealt with. While some took 2021 in their stride and sailed through the storm. Some chose to stick to the rules and make most of it. From halting production, cutting down on staff, to facing restocking and delivery issues. The fashion industry met their fair share of challenges this year too. Now, with the lift on the lockdown, fashion brands such as Kunal Anil Tanna, Ridhi Mehra, Gulabo Jaipur. Vedika M, Pink City, and jewellery brand Eurumme share their respective lockdown experiences and what they are looking forward to the most post the lockdown lift.

Kunal Anil Tanna

DESIGNERS TALK SHOP: UNLOCKING THE CHAOS

‘The lockdown lift is not going to immediately boom business’Kunal Anil Tanna

The pandemic has resulted in a chaotic situation but has also given us an opportunity to be creative and adapt. Production was challenging due to several restrictions. Raw material wasn’t easily available which helped us to dig in our stockroom. And create textures using fabric leftovers and scraps. Also due to shortage of labour, it became imperative to organise efficiently and work within the safety protocol. The lockdown lift is not going to immediately boom business. It’s going to be lifted in phases and it will have to be a patient wait for the business to revive. Until then the strategy is to focus on sales through virtual platforms and keep the product versatile and pocket friendly.

Ridhi Mehra

DESIGNERS TALK SHOP: UNLOCKING THE CHAOS

‘The artisans were in a better place compared to 2020’Ridhi Mehra

With the sudden upsurge in Covid positive cases and the subsequent lockdown this year. I did prove to be a tricky time. However, we had first-hand experience manoeuvring through a long lockdown period in 2020, learnt from it and handled things well, business-wise. Operations were disrupted and situations did become a little chaotic, nonetheless. We had to stop production because states were going into complete lockdown and on the other hand, international sales spiked.

Everything aside, 2020 brought a lot of things into perspective. And we prepared a roadmap to navigate through changing market trends and adversities. This year the artisans were in a better place compared to 2020. The chaos was less intense this year. Our plan of action post the lockdown lift is to go all-in with productions. We had taken up a considerable number of ready-to-ship orders for which the stocks have to be replenished. Now with everything opening up again, we’re back in the game, well-prepared, positive, and spirited.

Gulabo Jaipur

‘We faced issues but did not lose hope’Saloni Panwar

It has been a huge challenge to keep the work going during the lockdown because. We were not prepared for this. And had to reduce the number of staff to half, there were delays in delivery, and some of the staff had to go back to their villages. We also faced major restocking issues, but we did not lose hope. Also did our share of good deeds by donating masks and dry ration. Now that lockdown has ended, the idea is to start where we left off, that is with a positive energy and lots of zeal.  We are working on our new collection. And with the wedding and festive season upon us, we will be procuring new fabrics for the new collection.

Pink City

‘Artisans have adapted to the new-age virtual working mode’Sarika Kakrania

The abrupt and vague pause in our operations led to an array of challenges. With stores halting operations owing to the lockdown, it left us with no outlet to sell our products. This resulted in us creating our virtual store. It was the best decision we made as we did see substantial business pouring in, thanks to our timely website launch. Due to the lockdown, our workshop had to be shut and the artisans were working remotely from their homes.

It was impossible for us also to visit them considering everyone’s safety, so the only way out was to work virtually. It was a big change which was beyond our and their comfort zone. But, by now the artisans have adapted to the video-calling and WhatsApp way of working as have we adapted to the new-age virtual working module. And now, with the lockdown lift, we are excited, focused, and ready to come back with a bang.

Eurumme

‘We had to cut back to sustain’Eishita Puri

In order to sustain and leave room for future growth, it was imperative to cut back. Production was an issue because most of our craftsmen were homebound, some sick. And others had family members who were unwell. Though sales took a hit, it was a conscious decision to raise funds for charity and donate whatever was made from the sales. I just had to keep reminding myself how lucky we are to have the luxury of staying home and the opportunity to gradually get back to work.

It may have been hard to feel inspired in these difficult times, but I am looking to our upcoming series on gender fluidity. Even though the lockdown has been eased up, it is time to slow down and be more mindful of everything we do.

Vedika M

‘We feel the consumer demand should pick up quickly once things open up’Vedika Merh

This lockdown as compared to the one last year had more of an impact on the business, we saw sales taking a bigger hit comparatively and discounts and promotions also did not fare as well. In terms of production many things were left midway, from fabric printing to garment manufacturing. Our Mumbai studio faced the lockdown before the one in Kolkata, so we tried shuffling manufacturing between both units but eventually there was an overlap. Now with the gradual re-opening our team is working on clearing all pending backlog of orders, samples etc. We feel the consumer demand should pick up quickly once things start to open up. We have our new collection ready and will be out with it soon.