A CSR initiative in association with Greensole! 

Select CITYWALK and the Forbes Asia U30 social venture, Greensole come together in an initiative to recycle old footwear and get a pair of new slippers across to those who most need it.

Walk up to the SHOE HUT at Select CITYWALK between December 12^th and December 20^th with your old shoes. Take away from our side a pair of new recycled slippers which you can further donate to a needy person. The initiative aims to address the concern of recycling and sustainability, where almost 350 million shoes are discarded every year; while 1.2 billion people wake up without footwear. Be mindful of the shoes you get in for recycling, as women’s heels, football studs, broken soles and kids’ footwear below the age of 6 years, cannot be recycled. One can get Flat sole sports shoes / sandals / slippers or any of their formal / casual shoes for this noble cause.

Greensole is an initiative founded by athletes, Shriyans Bhandari and Ramesh Dhami, to recycle old shoes and make footwear available to those who do not have access to the same. Greensole is Forbes Asia U30 social venture based out of Mumbai, upcycling old shoes into slippers and donating to children in need. So far, they have donated 364,000 pairs of slippers in more than 13 states, by which they have also prevented equal no of old shoes for ending up in landfills. Your shoe donation will make you a part of this grand success story!

Commenting on the Initiative, Yogeshwar Sharma, Executive Director & CEO, Select CITYWALK said, “Christmas is the time to bring joy and we are delighted to partner with Greensole in this noble initiative to add joy to the lives of those who really need it. This is a community initiative, which empowers each person who participates with a chance to bring a small miracle in the lives of others. It’s the simplest way to give back to the community and we look forward to enthusiastic participation from all our visitors.”

“We are delighted to partner again with Select CITYWALK to spread joy and smiles for the people in need. This campaign is unique as it involves the customers by giving them a pair of recycled footwear which they have to donate to a person in need while also donating their old shoes for recycling, leading to environmental good”. This campaign would in its own way, give a reason to hope and be positive again as we seem to be at the turnaround point of the Covid crises”, says Shriyans Bhandari, Co-founder Greensole.

Celebrate by opening your FENDI Pack!

This year’s theme of the FENDI holiday season decoration is inspired by FENDI Pack, a bold and ironic Collection of real-like accessories that resemble the FENDI Packaging, which captures the attention with a combination of shopping bags and boxes in yellow and pink for a captivating graphic look.
As every year during the holiday season, Palazzo FENDI in Rome shines with lights and decorative elements including a sparkling and special lights game given by a Murano glass Chandelier in the boutique windows that express the mood and sets it off for the rest of the world starting from mid November.

FENDI CAFFE

Selfridges London

FENDI announces the opening of the iconic FENDI CAFFE in partnership with Oxford Street’s famous department store Selfridges, starring a special Holiday creative, the latest interpretation of the Roman Maison’s pop-up concept.

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A takeover of the 14-seater Champagne Bar, The Fount, located in the heart of Selfridges’ Accessories Hall on the Ground Floor, with an exclusive FENDI curated menu and transformation of the space into a modern contemporary experience.

The Concept

Inspired by the new FENDI ROMA Holiday collection, featuring the distinctive colour palette of powder pink and signature FENDI yellow, taking centre stage at the pop-up. The invigorating bold coloured collection is designed to bring a touch of FENDI’s festive charm to the winter wardrobe, including Women’s and Men’s Ready-to-Wear and Accessories available at Selfridges.

Key Features

 In keeping with the FENDI ROMA Holiday essence, the accessories have a chic, playful and ironic take on the FENDI packaging and suitably named FENDI Pack, which has inspired a unisex offering of bags and small leather goods embellished with the iconic FENDI ROMA logo.

The FENDI Pack styles personify the décor of the FENDI CAFFE, expressing the Maison’s instinct sense of humour and ingenuity.

Reimaging the iconic FF logo in pink, the space is adorned with this print to create a captivating graphic look enriching the setting for the FENDI CAFFE,imparting a pink theme throughout on glassware, coasters, napkins as well as decorative details for the menu’s food and beverage.

 The menu’s manifestation of café refinement includes Champagne, personalised FENDI Cocktails (take your pick from the FENDI 1925, or the Roman Passion to the FENDI Cosmo and many more) served with FF ice cubes, as well as sweet and savoury FENDI Bites. The coffee selection’s highlight is the signature FF cappuccino served in porcelain cups decorated with FENDI’s iconic Pequin striped motif designed in 1983… bringing the spirit of the Maison from Roma to London.

Discover the FENDI CAFFE at Selfridges London

Opens 3^rd December 2020 until January 2021

Selfridges Accessories Hall, Ground Floor

 #fendicafe 

 www.fendi.com
          @fendi

         www.selfridges.com