Retropoplifestyle

RIDHI MEHRA

HEER PRE FALL 2020Ridhi Mehra’s lexicon of eccentric and delicate details with the correct flare for drama has made her a favourite among neo-Indian brides. Echoing her signature styles in Heer, our Pre-Fall 2020 collection, the timeless ensembles in this collection draw reference to the classic Indian weddings but spun with western aesthetics.

Giving preference to the ‘maximal ethnic’ look in these creatives through bright hues like canary yellow, peach, apple green, ivory and gold, there is a shift of the concept of ‘voluminous silhouettes’ to lighter fabrics like chiffon, organza, net and silk.

The designer has defined the new-age bride who experiments yet stands as the glory of Indian fabrics through golden zari threads, cutdana and floral motifs.

“Heer is a tribute to the neo-classical bride-to-be! Someone who is free-spirited, while being deep-rooted in tradition. The collection has been inspired by the grandeur of Mughal carpets juxtaposed with modern Indian silhouettes, eclectic colors and rich heritage.”
– Ridhi Mehra, Creative Director

Tradition and culture in lines of Indian fashion are ever-evolving. The bride adorns an ivory-hued lehenga with Indian bridal ornamentation yet creating the vision of a chic, opulent aesthete, being an icon of the strong Indian bride led by her true girl brigade who stood through thick and thin.

The Media Rumble 2020

Goes digital with TMR@Online

The Media Rumble (TMR), the annual news and media forum, hosted by Newslaundry and Teamwork Arts, will be back this week in a digital avatar titled TMR@Online. At TMR, leading news professionals, tech innovators, policymakers, filmmakers, and investors from across the world discuss the future of news, tech, and policy. Scheduled from 17-20 September 2020, TMR@Online brings South Asia’s largest media forum to audiences at home on their personal screens. The forum can be accessed through The Media Rumble Website via free online registration.

TMR@Online features conversations and discussions on some of the most pressing issues concerning news media including the ongoing Covid-19 pandemic, ‘Hate News and Fake News’, press freedom, gender representation in newsrooms, ethics and morality in the digital world, Caste and community representation in newsrooms, representation of law and order in cinema.

Highlights

Prof. Rasmus Nielsen, Director of the Reuters Institute for the Study of Journalism will make a presentation of the Digital News Report 2020, followed by a conversation on the impact of the pandemic across geographies, how business models and consumer behaviour are changing, and what the future holds for the news media. Also in discussion will be the subject of Ethics and Morality in the Digital World. Algorithms increasingly determine much of the human decision-making process – whether it is the news we consume or the food we order. This session will explore the ethical and moral codes that should govern the fourth industrial revolution, where artificial intelligence and machine learning will become all-pervasive as they merge with bio-tech and the internet of things. There will also be discussions on upskilling journalists for the digital world and the importance of data in journalism.

Karnal Singh, a 1984-batch IPS officer and author of BATLA HOUSE: An Encounter That Shook the Nation is set to be released in September. This session will discuss his book and will explore the administrative reforms needed to delink the police from political interference; the relationship of the police with the media, stressing particularly on how media trials influence investigations; and how Indian police forces are dealing with the speed of information that flows on social media.

There will also be conversations around entertainment media and a comic spin on the news media itself. Indian cinema is going through a churn – the storylines portrayed on screen are increasingly reflecting India’s realities, as opposed to showcasing an utopian fantasy. A session titled Slice of Life Cinema: Reflecting India’s realities will explore the reasons behind the success of such stories; the impact of OTT platforms on audience behaviour, and as a result, on film-writing and production.

Stand-up acts in these times have come of age and have created their own niche. Satire, sarcasm, and comedy have brought a new generation of storytellers in this digital age. Mostly unforgiving, often reflective of the unreal realities, comics present a light-hearted counter to the mainstream. Live stand-up acts by Aditi Mittal and Abijit Ganguly, specially curated for TMR@Online, will take mainstream news to the cleaners in a show called State of the Media. Scheduled for 18th September, tickets for the stand-up show are available on BookMyShow. https://in.bookmyshow.com/national-capital-region-ncr/events/state-of-the-media/ET00137808

The full list of speakers can be found at https://themediarumble.com/speakers. Schedule at https://themediarumble.com/schedule.

INNISFREE-ALL BLEMISH CARE #ABCDailySerum

From Visible Blemishes to Hidden Dark Spots & Pores

Innisfree, the Korean naturalism brand from Jeju Island, South Korea introduces its newly launched Innisfree Brightening Pore Range. Formulated with Jeju Hallabong Peel Extract and 3 Vitamin derivatives (B3, C & B5), this range treats visible blemishes as well as hidden dark spots and pores.

Innisfree Brightening Pore Range takes care of melanin and pores to give a visibly brightens skin. The Jeju Hallabong Extracts, 10% Triple vitamins (Vitamin B3, Vitamin C, Vitamin B5) and hyaluronic acid, redefines the skin damaged by UV rays causing blemishes and enlarged pores. This multi-functional range with triple function of brightening, pore tightening and moisturising stimulates skin turnover by inhibiting collagen breakdown and melanin production.

This premium range consists of the following products.

Innisfree Brightening Pore Serum

High-performance blemish care serum with a non-sticky watery formula, containing 10.1% of triple vitamin derivatives and Jeju Hallabong peel extract. The serum contains Jeju Haalbong peel extract and effectively helps in tackling blemishes while giving it a subtle glow and firming area around pores. Comprising the synergy of triple vitamin derivatives & hyaluronic acid, the serum makes the skin clear and firm, while taking care of blemishes to reveal a glowing complexion.

Its #AllBlemishCare effect is backed by clinical trials. Through a 6-week clinical trial, the product has proven to given a healthy glow to the skin showing impressive positive results.

Innisfree Brightening Pore Spot Treatment

Its moist skin formula gets quickly absorbed into the skin and coats the skin with an extra layer to provide intensive spot care by retaining the active ingredients for a long time. The product contains Jeju Hallabong peel extract and effectively cares for hydrating the skin while giving it a subtle glow and firming skin area around spots. Triple vitamin derivatives B3, B5, and C – B3 effective intensely treating pigmentation, B5 for soothing and protecting the skin, and C for blemish care and anti-oxidant effect – all work together to make the skin healthy. Used together with Brightening Pore Serum, one can achieve enhanced skin tone even faster compared to when only using the serum alone.

Innisfree Brightening Pore Skin

Innisfree’s Brightening Pore Skin is a soothing toner that contains triple vitamin derivatives and Jeju Hallabong peel extract and helps tighten pores and instantly replenishes hydration to the skin.
The lightweight formula gently absorbs into skin. Damping cotton pads with it, this product can be used as a hydrating facial pack when the skin needs to be soothed.

Innisfree Brightening Pore Firming Cream

It is a priming cream that smoothly glides onto the skin and blurs the appearance of pores even when a thin layer is applied while making the skin hydrated and healthy.
The cream wraps the skin with a silky soft finish, and instantly blurs the appearance of pores as it smoothly glides onto skin.

Innisfree Brightening Pore Sleeping Mask

Innisfree’s Brightening Pore Sleeping mask makes the skin texture smooth by creating a protective moisture barrier overnight. This wash-off sleeping mask with a hydrating gel formula and white capsules builds a moisture barrier overnight that provides the skin with a glow making it radiant and smooth.

Innisfree Brightening Pore Facial Cleanser

Innisfree’s Brightening Pore Facial Cleanser consists of a soft and moist foam formula that effectively washes off all skin impurities leaving the skin clear and hydrated. This dewy finish foam cleanser makes the skin soft and clear.

SWA Nominees for Best Gender Sensitive Script for SWA Awards 2020

Five Feature Films Selected from 167 Feature Film Submissions

Screenwriters Association (SWA), the Indian guild of screenwriters and lyricists, announced today the five nominees for the Best Gender Sensitive Script category of SWA Awards 2020. The nominees were selected by an eminent jury comprising of screenwriters and filmmakers Apurva Asrani, Ashwiny Iyer Tiwari and Leena Yadav.

Nominees for Best Gender Sensitive Script are:

1. Saagar Gupta and Sridhar Rangayan for Evening Shadows

2. Qasim Khallow for Gone Kesh

3. Ivan Ayr and Kislay for Soni

4. Faizal Akhtar, Sameer Siddiqi and ShrabaniDeodhar for TheSholay Girl

5. Faruk Kabir, Kushan Mustafa and Siddharth Mishra for 377 Ab Normal

Congratulating the nominees, Sunil Salgia, General Secretary, SWA, said, “Stories have played an important role in building society, in bringing change in its thinking. Stories told with visuals have lasting impact. We, the screenwriters, can shape the popular discourse for better or worse. The Best Gender Sensitive Script Award is SWA’s way of encouraging writers to tell insightful stories that nudge the world towards becoming a little more sensitive, a little more inclusive, and a lot more beautiful.”

The five nominees were selected from 167 Hindi language feature films released in 2019 that were submitted to the awards committee. A pre-jury assessed all entries and shortlisted nine films. The final jury then evaluated these films and selected five nominees that challenge social and cultural stereotypes by exploring the identities of and relationships between men, women and other gender identities. The final winner will be announced in an online awards ceremony on September 27, 2020.

Ketki Pandit, screenwriter and Spokesperson, SWA Best Gender Sensitive Script Award, said, “The Best Gender Sensitive Script Award is for the writer who does not shy away from telling stories that are truly ‘hatke’ from the mush of same old clichés. Diving deep, who unveils layer after layer of complex characters, until all notions of ‘us and them’ vanish; and we see, beyond the gender binaries, the spectacular drama of human vulnerability.”

SWA is holding the first ever SWA Awards on the occasion of its Diamond Jubilee year in 2020. Since they are judged by knowledgeable screenwriters and lyricists, these awards promise to become the most coveted validation for writers in India, much like the awards of other prestigious international writers’ guilds and literary organisations.

The nominees spoke to SWA, reacting to the announcement:

Saagar Gupta: Thank you SWA for nominating our film Evening Shadows under this category. We are truly humbled to be nominated from the list of 167 films. Winning the award will surely be a boost, but our work being acknowledged by such a prestigious body of writers is itself a great honour and a matter of pride for us, as for the writers and creators of Evening Shadows.

Sridhar Rangayan: The very fact that SWA recognises the need for instituting a category like Best Gender Sensitive Script to give leverage to marginalised stories about women and LGBTQ characters within the mainstream space means a lot to us writers and filmmakers working on these themes. And the fact that our film Evening Shadows made the cut is a huge honour. We hope to keep the rainbow flag flying high!

Qasim Khallow: Many congratulations to SWA for their first ever awards and thank you for nominating Gone Kesh. It’s a great honour for me to be nominated as I have always looked up to SWA. This SWA Awards will motivate budding writers and also give recognition to already existing writers. I am so glad and happy that finally we have an award show especially dedicated to writers.

Ivan Ayr: I am very grateful to SWA and the awards committee for this nomination. There’s no greater honour than to be recognised by your peers and contemporaries, so this is very special.

Kislay: I initially joined SWA thinking that it is only an association. Later when I received regular updates about its activities, I realised it does much more. It’s an honour to be chosen by your esteemed fellow writers as one of the contenders for the SWA Awards. In academics, the uniqueness and inventiveness of academic work is recognised in its peer reviews. SWA Awards is equivalent to that for me in films.

Faizal Akhtar:Shukriya SWA for nominating me for The Sholay Girl, a movie so dear to my heart. Especially because it is a biopic of a completely unknown woman. Doing contemporary research is kind of difficult. But the team pulled it off. So it feels ebullient to be nominated by SWA, by your own people. This award is important for the appreciation of the art and craft of a medium that is called the ‘writer’s medium’. SWA nominating me feels like being nominated by the Academy for Oscars, and because it is an award by SWA, I know this will be a true lens for writers to judge their work.

Sameer Siddqui: An artist can understand and appreciate the work of a fellow artist better. I’m grateful that my humble effort is nominated for the first ever SWA Awards. I’m sure that SWA Awards are going to be the most respected recognition of creative talents. I wish all the success to this great venture of our association.

Shrabani Deodhar: I feel very honoured to be nominated for my film The Sholay Girl in the Best Gender Sensitive Script category. This nomination is very special as this is the first year for this category and more so because this award is given by screenwriters to screenwriters. I want to thank SWA and the eminent jury members for encouraging and acknowledging us.

Faruk Kabir: I am very happy to learn of the first ever SWA Awards. It’s a welcome step in recognising one of the most important pillars of cinema, the writer. I am delighted and honoured to be nominated by SWA and peers in this very prestigious first for 377 Ab Normal. SWA by far is going to be one of the most revered awards for any content creator and writer to receive.

Kashan Mustafa: The importance of the film, 377 Ab Normal, overshadows any and all creative achievements that it brings. Written and made with true heart and spirit, this film is a milestone in putting the historic judgement and the people who played the key roles towards achieving it in moving images, thus giving them posterity. Faruk Kabir and Siddharth Mishra were instrumental in getting this film made. And so was Zee5 without whom this would not exist and would not be viewed by so many across boundaries of nations, ideologies and gender.

Siddharth Mishra: I’m really very happy and excited as our film, 377 Ab Normal, has been nominated under the Best Gender Sensitive Script category of SWA Awards. It’s an important film for these times as though the court has done its job by decriminalising Article 377, the message should reach out to the larger part of the population in a way which is understandable and which can sensitise them. Film, as a medium, becomes a very effective tool in doing this. And we, as a team, tried to convey this message in an empathetic manner through this film.

‘Great Small Breaks’ to Travellers

Guests to Enjoy Mamorable Experiences with Clean Stay Assurance

As people in India begin to plan their travel again, Hilton announced the launch of its Staycation offer – Great Small Breaks. Hilton’s internal findings on travel suggests that short distance travel for leisure is growing in interest as consumers are craving to reconnect with family and friends and take a much-needed break from being at home the past few months. Great Small Breaks offers Guests Hilton’s signature services along with several benefits ranging from culinary, wellness and destination experiences to Food and Beverage credits, room upgrades and free cancellation till 24 hours prior, amongst others.

“Though the world has changed dramatically, Hilton remains steadfastly committed to delivering enduring and exceptional guest experiences focussed on creating New Memories.” Said Manish Tolani, Commercial Director & Vice President, Hilton India. He further added, “We invite our consumers to come and stay at our hotels and provide us with an opportunity to help them look at destinations or even their home city in a new light. We can customise services to fulfil the varied requirements of our Guests, their kids & family, Friends and ensure they are delighted with our hospitality. Our promise is to provide a reliable, safe, friendly and memorable experience to all who stay with us.”

Hilton has been a trusted leader of the hospitality industry during the global crisis. The company launched new programs and adopted new protocols in response to support consumers around the globe. These include:

· Contactless Arrival and Hilton CleanStay: Through the Hilton Honors app and award-winning Digital Key technology, members have the option for a contactless arrival experience. Guests can check-in, choose their room, access their room with a digital room key and check-out using their mobile devices through the Hilton Honors mobile app at participating hotels. The Hilton CleanStay program is an industry-leading standard of hotel cleanliness and disinfection, created in collaboration with Lysol and Dettol maker RB and Mayo Clinic. Hilton CleanStay was implemented across Hilton’s 18 brands in July.

· Hilton EventReady with CleanStay: Hilton has developed a global meeting and events program designed to create experiences that are clean, flexible, safe and socially responsible. Event planners and attendees are expecting a higher standard of cleanliness than ever before and EventReady with CleanStay provides curated solutions and reimagined environments to meet and gather safely and comfortably.

· More flexible reservation and cancellation policies: Hilton introduced more flexible reservation and cancellation policies that provide greater travel flexibility by giving consumers the ability to change or cancel reservations, up to 24 hours before their scheduled arrival day, but not later than September 30, 2020.

· Hilton Honors extensions: Hilton implemented several adjustments to the Hilton Honors program to provide greater flexibility for its members and to help them maintain their status and Points across the remainder of 2020. These adjustments also include extending 2019 status through March 31, 2021 and 2020 member status through March 31, 2022, Points expiration through the end of 2020; the expiration date on unexpired Weekend Night Rewards as of March 11, 2020 and all newly earned Weekend Night Rewards on Hilton Credit Cards through August 30, 2020 are extended through August 31, 2021, as well as the ability for all members to roll over completed nights in 2020 to count towards 2021-2023 tier status qualification.

Guests can book their Great Small Breaks directly with Hilton through the Hilton website www.hilton.com or call center, the Hilton Honors app, at a Hilton property or through an accredited travel agent.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,200 properties

Couture for Change

Ronald van der Kemp (RVDK) Couture Face masks in Aid of The Refugee Company

RVDK donated 29 unique and exceptional face-masks which will be offered without reserve and the auction revenue will be donated to The Refugee Company. Furthermore, all 29 face masks will be on view at Christie’s Amsterdam and can be viewed by appointment weekdays from 10.00am to 5.00pm between 17 and 30 September 2020.

On 28 April 2020, in the midst of the Covid-19 lockdown, RVDK surprised the world with a beautiful statement of hope. At five to midnight, 29 masked models, safe in their own rooms at the hotel L’Europe in Amsterdam, appeared on their balconies in outer-worldly couture gowns with matching imaginative couture masks, waving white flags as a symbolic plea for sustainability and change. A memorable moment in time, 29 masks, 29 one-of-a-kind statements that will go down in history as the first of its kind.

Each face mask is intricately crafted by the couture atelier of RVDK and will be offered accompanied by an original framed sketch by the designer.

The proceeds will go to The Refugee Company, which recently opened the first local face mask factory in The Netherlands, run by refugees.

Couture for Change is part of the Amsterdam Fashion Week, opening on 17 September at Christie’s with a dedicated pre-event allowing guests to admire the couture face-masks with a glass of champagne between 4-8pm. Please contact Christie’s Amsterdam infoamsterdam@christies.com to reserve your spot as guest capacity is limited.

About RVDK

Ronald van der Kemp is an award winning revolutionary fashion designer, who worked internationally for over 25 years as a designer and creative director for high-end international luxury brands such as Bill Blass, Barneys NY, Guy Laroche, Céline, Michael Kors before launching his own brand RVDK in 2014, the world’s first ethical and sustainable couture brand.

About Christie’s

Christie’s, the world’s leading art business, had auction sales in 2019 that totalled £4.5 billion / $5.8 billion. Christie’s is a name and place that speaks of extraordinary art, unparalleled service and international expertise. Christie’s offers around 350 auctions annually in over 80 categories, including all areas of fine and decorative arts, jewellery, photographs, collectibles, wine, and more. Prices range from $200 to over $100 million. Christie’s also has a long and successful history conducting private sales for its clients in all categories, with emphasis on Post-War & Contemporary, Impressionist & Modern, Old Masters and Jewellery.

Alongside regular sales online, Christie’s has a global presence in 46 countries, with 10 salerooms around the world including in London, New York, Paris, Geneva, Milan, Amsterdam, Dubai, Zürich, Hong Kong, and Shanghai.

Fashion designer Ronald van der Kemp and Christie’s will stage an online charity auction open for bidding from 17-30 September on www.christies.com.

Copyright: Marijke Aerden

D I S C O 2020

L F W Collaborates with péro for Fall-Winter 2020

:Lakmé Fashion Week, announces its latest collaboration with péro for the launch of its Fall-Winter 2020 collection titled D I S C O 2020.

The collection Launched as a Fashion Dance Film on péro and L F W Digital Media

Inspiration

From DISCO a genre of dance and sub-culture that emerged in the 1970s from the urban nightlife scene. péro D I S C O2020 is being launched, at a time when we all need something to cheer up, something to make us forget all that is happening around us and break free, exactly what DISCO did in the 1970s by providing an escape from all the social and economic issues. D I S C O 2020 is a party, where the only thing that binds people together is music and dance, and a reason to be happy. A party where everyone can for once forget all that is happening around them and just lose themselves to dance.

Highlights

Inspired from 70’s DISCO fashion while giving it a unique twist. All woollen fabrics in the collection are woven in pure Australian merino, in close association with the weavers of Himachal Pradesh. Apart from hand-woven wool, textiles have also been developed in various other regions of India, like the cotton stripes and checks from West Bengal, mashru stripes from Gujarat and hand-woven silks from Bhagalpur along with mulberry silks from the south of India and light chanderis from Madhya Pradesh.

To complement the geometric patterns of the woven checks and stripes, and to bring in an element of shine and glitter of the DISCO lights, the chequered and floral textiles have been rendered with matt and shiny sequin following the textile patterns. With the help of skilled hand embroiderers, the collection also showcases ornamental needlework that has been rendered with hand-embroidered wool flowers using extensive embroidery techniques and play of sequin to add some shimmer.

QUOTE

Aneeth Arora péro founder &designer

“This season we took inspiration from the 70’s DISCO fashion, we looked at the silhouettes, colours and patterns of the era, be it the retro stripes, the bold checks and also the bright colours like purple, mint and red.DISCO 2020 evokes some sense of culture from which it originates, this culture communicates internationally in such a way that the wearer looks equally at ease in the streets of Paris or London, as she does here in India. The look is not about an age group or season; it is about a mindset, a willingness to incorporate the effortless DISCO style in one’s attire.”

Nikhita Punja Bhimjyani, Head Fashion Events, IMG Reliance

We are happy to collaborate with péro for the launch of their fall-winter collection titled D I S C O. This showcase is a glimpse of what is in store at the upcoming digital edition of Lakmé Fashion Week where we once again push the boundaries of Indian Fashion and look forward to future collaborations with péro.”

This collection also sees some unique collaborations. The first one being with artist and illustrator Nathalie Lété, who especially developed illustrations of animal characters (like a hippo, mouse, rabbit, monkey, and a pig). Nathalie worked with mixing different techniques and mediums to create illustrations, ceramics, textiles, and paintings. The hand-drawn artwork was meticulously embroidered with mixed media like beads, thread, and sequins, and incorporated into the limited-edition range for D I S C O 2020.

péro also collaborated with ‘Grounds’, a Japanese shoe label that has an interesting approach to shoemaking. Instead of forgetting gravity, the label makes the sole a shape suitable for walking and makes the body feel like floating with a highly transparent sole evoking a pleasant change in the relationship of the body with the earth. Combining their cool concept of making the wearer float, with péro’sstrength of handcrafting and upcycling, the collection showcases hand-embroidered shoes with sequin and glitter, fitted lights in transparent soles making them glow in the dark – resulting inthe pair of perfect dancing shoes for D I S C O 2020.

@ilovepero on Instagram, Facebook, and Twitter.

@lakmefashionwk on Instagram and Twitter; @lakmefashionweek on Facebook.

Trussardi Casa

Blend of Traditional Workmanship with Innovation & High Technology

Seetu Kohli Home,the high-end architecture and luxury interior design company renowned for representing some of the top-notch global luxury brands in India, has launched new set of luxury sofas by Trussardi Casa. The brand is renowned for bringing the refined sensibilities of the Milanese fashion house to its furniture.

A harmonious amalgam of superior materials and textures, simple contemporary lines and curves, and most importantly, unparalleled style and finish, set aside these sofas from Trussardi Casa as the most sophisticated and luxurious pieces of furniture., they offer a cherishable experience.

Band Sofa

With its clean lines and well-balanced airy proportions, the Band sofa is a picture of comfort. Soft cushions covered in leather or fabric are inserted in the linear metal frame that is a refined, distinctive element. It stands on gunmetal grey steel square feet that project from the frame. Its cover comes innot removable fabric or leather(printed leather not included).

Liam Sofa

Distinguished with its soft contours, Liam is an innovative modular sofasuitable for any kind of layout. The back roll cushion is a link to the Trussardi Maison, a decorative element intended to support the back cushions. Upholstered in fabric or leather with stitches and buckles in metal, immediately recalls the Trussardi world and the perfect leather manufacture techniques.Optional oval logo application on cushions available.

Sectional elements can also be used as single element. It has a wooden frame padded with polyurethane and fiberfill, and seat with interwoven elastic bands. The cover is not removable fabric or leather (printed leather not included). Feet are in solid wood wengé stained. Ottoman with optional castors.

Duse4 sofa

A fine combination of traditional and the modern, this sofa presents a neat and squared form with a soft inner part. Slim art rest and high foot result in a sober and elegant look. The metal foot lends a good height to the sofa. The foot finish comes in gunmetal grey or brushed bronze. Double layer of cushions with feather backseat and backrest cushions. Optional oval logo application on the back-rest cushions available.

Available at Seetu Kohli Home

H 5/2, Haveli, Ambawatta One,

Kalka Das Marg,

Behind QutubMinar,

Mehrauli,

New Delhi, Delhi 110030

Don’t Choose Favorites…Every Tooth Deserves to be Flossed

All you need to know about flossing

By Dr Gunita Singh

Flossing is an important oral hygiene habit. It cleans teeth interdentally, so the idea is the food particles that are stuck in between teeth and cannot be removed with brushing can be easily removed by the floss. Though flossing is not a common practice in our country and has its own side effects, also if not done properly it can lead to damage to gums and teeth.

woman smile with tooth floss; Shutterstock ID 646610392; Purchase Order: GSK02122019

How does one floss?

1. Take about 20 inches of dental floss.

2. Wind both ends to the middle finger of both hands leaving only 1-2 inches for your teeth.

3. Place it in between 2 teeth and gently glide up and down don’t touch the gums.

4. When you reach gums curve the floss to enter space between gums and teeth gently again without harming your gums.

5. Repeat with every tooth and with each tooth use a new section of the floss out of the 20 inches thread.

“Now the issue is that this is very technical. But the flossing is a very technical procedure wherein sometimes when not done properly leads to gaps between teeth and most of the time it is not done properly so I have examined over the period of 20 years that people who do regular flossing they tend to have more gaps in between their teeth as compared to the ones not doing. Well, but always there was a question mark I would not recommend against flossing but encourage to use the technique properly. Flossing is much better than using toothpicks . Toothpicks mean total damage to your teeth so flossing once in a while to remove extra particles in between the teeth is an excellent idea. Interdental brushes too are good to use. Though I will totally suggest water flossing it is a new age solution to maintain oral hygiene it is a non-touch method to keep your oral hygiene clean of debris and other food particles stuck in between the teeth. It is a blessing for people who have implants, crowns, and bridges, and artificial teeth. It is easily available online with multiple tips of various shapes and sizes to suit your teeth and oral cavity. It is battery operated and flushes water and is available on various e-commerce platforms.” Dr. Gunita Singh, Director, Dentem.

Website- https://dentemcenter.com/

Sooti Studio Ties Up With Ogaan, Showcases its Niche Collection on Ogaan Market

Collaboration

Delhi-based women’s wear start-up Sooti Studio has entered into a long-term partnership with India’s coveted multi-brand fashion collective platform Ogaan Market. The objective behind this tie-up, which comes only after less than three months since Sooti Studio’s inception in July this year, is to enhance the newly established start-up’s market visibility and reach.

As a part of the collaboration, a significant majority of Sooti’s existing products (Dresses, Tops, Trousers, etc.) will be made available and sold through Ogaan Market’s online portal. Sooti Studio has recently curated a collection titled ‘Point To Perspective’ which presents thoughtfully-designed premium workwear for women while giving them utmost comfort and a classy look at the same time; the entire collection will now be showcased on Ogaan Market.

Quote

Sharat Chandra, Founder & CEO, Sooti Studio

“We are extremely happy and glad to partner with one of India’s best-known designer marketplace — Ogaan Market. This collaboration marks an important milestone in Sooti Studio’s journey, as it will enable our start-up to attract new customers both from the domestic and international fronts, help us in tapping into the niche markets, and also accelerate our brand positioning and visibility. The product line and ensembles we would be promoting on Ogaan feature well-executed Silhouettes for an easy-breezy feel at work.”