Catch one of Marvel’s mightiest superheroes- Captain Marvel on Star Movies on 8th March 2020 at 1 pm and 9 pm
Marvel Studios’ Captain Marvel, the highest grossing female-led superhero film featuring Academy award-winning actress Brie Larson premieres this Sunday 8th March on Star Movies 1 PM and 9 PM. Captain Marvelis an all-new adventure from a previously unseen period in the history of the MCU that trails the journey of Carol Danvers as she becomes one of the universe`s most powerful heroes.
The film boasts an ensemble cast of Samuel L. Jackson, Jude Law, Ben Mendelsohn, Djimon Hounsou, Gemma chan, Lee Pace, Lashana Lynch, Gemma Chan, Annette Bening, and Clark Gregg. The film is a unique superhero film mainly due to its setting, characters and action. Major character developments will be seen in the film including Nick fury losing his eye in an unfortunate accident. This film will show you why Thanos needs to be terrified as he will be facing the ferocious and marvelous Captain Marvel in the next Film installment of the MCU – Avengers: Endgame.
Set in the 90’s, the film follows the story of Carol Danvers, Half human half kree warrior hero who is trying to end the expansion of Skrull rule on the galaxy along with Yon Rogg, her mentor and commander. Though she has extremely potent abilities, she is yet to master them. During a mission, she gets separated from her team and gets stranded on Earth, there she meets a young Nick Fury and teams up with him to prevent a catastrophe.
When BrieLarson was asked what are her thoughts on the character, she stated “I mean, I think she has an ego, but in a healthy way. She doesn’t have an unrealistic expectation of herself. She just owns that she’s really good and really skilled, which feels good to play. She also has an incredible sense of humor and makes fun of herself, makes fun of other people, has no issue if someone makes fun of her.”
Indian weavers, our skilled craftsmen who have been weaving magic for generations by creating the most beautiful and exotic art. They keep our rich heritage, and diverse culture alive through the unparalleled quality of their craft. From Jamdani, Batik, Bhujodi Weaves, to Kantha Embroidery, Ajrakh, Daboo, Pashmina, Aari, Kani, and Phulkari, India is said to have over 120 distinct weaves that can be woven on literally any fabric without compromising on quality. Yet, these very talented artisans who bring a ray of happiness and hope with their aesthetic and magical work have been in a sorrowful state for the longest time. It is hard to believe but 60+ national award-winning artisans creating indigenous textiles are on the verge of extinction or migration. Due to less recognition, exploitation, and less payment output in their profession they are being pushed out of their livelihood.
But there’s always light at the end of the tunnel. Soon enough a large number of brands and designers realized the dire situation of our artisans dwelling in the rural hinterlands of India and created a mandate to improve their lives. Their philosophy revolved around promoting a slow and sustainable fashion enterprise which supports fair trade. The larger vision, however, lies in cross-training, up-skill, and getting the weavers to utilize various government schemes which they are not aware of. Therefore, brands not only collaborated with them to revive dying heirloom techniques but also educated/ trained these artisans to make better marketable products for women shoppers across the globe. This went a long way in supporting the future generations who were now inclined on getting behind the art and craft of weaving. Along with that brands ensured that every product is being created through a zero-carbon waste production process that will be traceable and sustainable thereby reducing their product’s impact on the environment. This includes aspects like- creating designs that conserve fewer resources, using natural colours for dyeing clothes and maintaining a recycling unit in the supply chain.
It is all about having a foresighted approach to secure our future. The life and craft of these artisans are not just supposed to be measured in yards and meters, the focus should be on being an incredible representation of all these outstanding weavers that have always had the power to clothe the world. Today, tomorrow and in the future!
For those who prefer Fusion Indian wear and comfort dressing, you can go for this Fusion combination.
COLOR CANVAS
Colors of Blue, Purple, Red, White. The bold colors and warm material with classic prints are surely going to flaunt yourself and make you feel special at this festive time.
The festival of colours, Holi, is just around the corner and the age-old question has once again raised its head – what to wear and what not to wear? While there is no hard and fast rule, you should keep two benchmarks in your peripheral vision when picking out the Holi attire. Firstly, it should be fashionable. Secondly, the clothing should be comfortable, given all the running and chasing that takes place during the festival. So the idea is to go for something that establishes a balance between fashion and comfort.
Pick the right fabric
Holi is a pretty physically demanding festival, and as such, you need a fabric that is comfortable and will help you get through the day. Things can get pretty hot and humid and therefore, you need a breathable fabric. The best fabric option for Holi is undoubtedly cotton. It’s light, it’s comfortable and it doesn’t stick to your body if it gets wet, helping you avoid any wardrobe malfunctions and subsequent scandals. A full sleeve dress, white or printed as per your taste, is the ideal choice for Holi.
Clothes that are see through or that cling to your body must be avoided at all costs. Also take care to not wear something too expensive. Clothes worn on Holi are a one-time wear and it doesn’t make sense to spend too much money on them.
Ethnic and Western wear: What to pick and what to drop?
The speciality of Indian ethnic wear is that you can never find a boring outfit in this section. With a myriad of options like printed, embroidery, or coloured plain fabric, ethnic wear is a perfect fit for Holi. Pair your outfit with a dupatta or a scarf to reflect the colours of Holi. Bangles also do a great job in augmenting and accentuating that festive spirit.
If you feel comfortable in Western wear, you can go for a brightly coloured tank top with a pair jeans or if you’re feeling up to it, hot pants. Throw a scarf around your neck to jazz it up even further. Avoid dark colours and go for jubilant, vibrant ones, as they’ll reflect the colours of Holi very well and make you shine like the Sun. The important thing to note is to not wear anything that makes you feel conscious as you’re required to be pretty active during the festivities.
Footwear: What works and what doesn’t?
Flip-flops are undoubtedly the best choice of footwear for Holi. You can go for plain ones or colourful ones depending on your taste and the best thing is that they go well with Indian wear as well as Western wear. If you don’t want to go for flip-flops, Kolhapuri chappals are a good alternative.
Heels are a big-fat-no! You don’t want to sprain or worse even, dislocate your ankle and miss out on all the fun and festivities. Also, you don’t want to ruin your favourite pair of heels. Shoes are also a no-no. They get wet and soggy and then it becomes a tedious task to carry them around, not to mention the strange, queasy feeling you have to bear with, walking in wet shoes.
Holi is a festival that lets you unleash your wild side, which makes it so much fun. But among all the mirth and merriment, do not forget to take care of yourself. Remember to wear sunscreen to avoid getting tanned and sunburned. Also, oiling your hair is a must to keep them protected from the Sun, the dust and most of all, the colours. Follow these tips and celebrate your Holi in style.
Holi is a festival of joy that everyone celebrates without any racism, with lots of color and warm wishes for near and loved ones. Due to the joy and madness of the celebration, Holi has become so popular that not only Indians but even people from different countries and religions enjoy playing it. In ancient times, people used natural colors and ingredients to play Holi but nowadays it comes in different formats and from different brands, which might harm your skin and hairs leaving a bad experience. Your Hair is most vulnerable to colors, chemicals and water damage on Holi. While nothing should deter you from playing the festival of colors, a little hair care can keep your strands from spoiling. Here’s what you can do for your pre and post Holi hair care:
Avoid Shampoo
You must avoid doing shampoo a day before going to play the Holi. By doing this your scalp would not lose the essential oils present on the hair and on the scalp. This will be a natural way to avoid hair fall.
Deep Conditioning
Dry hair is more prone to damage due to colour. Deep conditioning your hair a night before Holi can soothe dry hair strands and prevent the colour from penetrating in your hair shaft. Try out Paul Mitchell’s – Awapuhi Wild Ginger Keratin Cream Rinse, detangle and revivie
Also, if you have split ends, go for a trim to lessen the damage.
Tie your hair Up
You can always put up a bun by bringing all the hair tied up. Else you can always go for the tight braid as keeping the hair loose might weaken your hair.
Use the newly launched Freeze and Shine Super Spray by Paul Mitchell to give your hairstyle a smooth finish and intact for hours, while you enjoy your festivities without any fear.
Follow-Up with Hair Mask
Post Holi, ditch your regular shampoo and use an intense smooth shampoo (Paul Mitchell’s Instant Moisture Shampoo & Conditioner) to rinse off the colour, nourish your hair with a hair mask and follow up with a gentle massage to improve blood circulation!
The Lotus Make-up India Fashion Week in association with EbixCash Autumn-Winter 2020, by the Fashion Design Council of India (FDCI), which was to take place from March 11-15, 2020, at the Jawaharlal Nehru Stadium, Lodhi Road, New Delhi stands postponed.
The Fashion Design Council of India extends its concern to the people affected by the COVID-19 and as a leading fashion body is taking stock of the situation on real-time basis, it awaits further directives from the Government. The effort is to safeguard the well-being of the fraternity and the invited guests for the upcoming LMIFW, by not having them become a part of crowded spaces, being one of the immediate public advisory issued by the health experts. Conducting the event under such circumstances will not benefit any stakeholder.
“I would like to reiterate that the LMIFW had to be postponed keeping the safety of thousands of people, who were involved and not just guests but also team members, buyers and partners in mind. Due to the growing incidents reported globally, it would only be prudent to keep an event of this magnitude on hold. I would like to thank our title partner Lotus Make-up,associate partner EbixCash and the FDCI Board for suggesting and supporting this decision. Needless to say, our other partners, Suthol, Technogym, Pearl Academy, Chivas Music CDs, 6 Degree, Elle, Icons, Te-a-me Teas, Raw Pressery, Toni & Guy and Vivanta, are all in agreement with this move. Even our logistic suppliers, vendors and talent teams have Supported us with this. Once again we thank you all for your constant Support to the Council and hope to continue to celebrate Indian fashion in the coming months,” said Sunil Sethi, Chairman FDCI.
Travelling Trunk: Made in Bengal is an initiative by stylist & curator Chikky Goenka, to promote designers from Bengal. It’s a unique platform to feature young designers from across the state of Bengal popularizing their indigenous craft & distinct design aesthetic.
In Mumbai, the trunk is all set to make a pit stop at Atosa, for a two day showcase of over 15 designer’s labels. Rishi & Soujit, Paromita Banerjee, Tahweave, Rimi Nayak, Esha Sethi Thirani, Sakshi Jhunjhunwala, Verb by Pallavi Singhee, Vasundhara Mantri, Zohra Jewellery & many more.
One can expect a wide assortment of styles, from sustainable pieces, formal evening wear, casual summer outfits, boho-chic ensembles, to contemporary Indian wear– all under one roof!
Date: 6th & 7th March Time: 11:00 am to 8:00 pm Venue: Atosa, Saturn CHS, Ground floor, Pali Mala Road, Near sun rise restaurant, Bandra West, Mumbai: 400050
Max Fashion makes societal judgement their enemy in the second edition of ‘BehenKuchBhiPehen’
Max Fashion, a leading family fashion brand from the Landmark Group aimed to empower women last year with their powerful campaign ‘BehenKuchBhiPehen’ This year, on International Women’s Day, the brand is yet again ready to question stereotypes and start the conversation around fashion and freedom with ‘BehenKuchBhiPehen: Kya Pehna Hai!’
Last year, Max Fashion urged women to let go of their self-doubt and be themselves. This year the brand is all ready to question the assumed role of moral police that society loves embracing when it comes to women’s fashion choices. This Women’s Day, Max Fashion released another version of their earlier campaign and their nemesis is the question mark.
Talking of the cultural context, whenever women make stand-out fashion choices they are objected to various questions, the most famous being, “Kya pehna hai?” Max wanted to change this judgment-fuelled interrogation into a more positive space of compliments. This was achieved by a simple play on the punctuation, replacing the question mark with an exclamation mark: ‘Kya Pehna hai!’. The objective was to encourage the audience to set the question mark straight and let women wear what they want.
Max’s brand mission is to democratize fashion. Women being the brand’s core TG contribute more than 60% to the business, hence the focus on strategic brand communication and establishing Max as a brand with a point of view.
The music video has come alive with the powerful voice of Neha Bhasin. The campaign features the likes of Sherry Shroff, VidyaMalwade, and NiluThapa – women with strong voices on the internet. The campaign has been conceptualized by DentsuWebchutney, Bangalore.
Jiten Mahendra, Vice President- Marketing at Max Fashion says, “The campaign aims to create a positive environment, where women can explore fashion in their own way. We have made an attempt to replace the judgment and hate with appreciation and encouragement. The campaign puts the long-running fashion diplomacy to rest by encouraging women to reclaim their power of choice.”
PG Aditya, Executive Creative Director says, “DentsuWebchutney has always believed that brands can start conversations to change the larger social narrative. Max has always been a fashion brand that provides its customers with various choices and empowers them to make them too. With this extension of ‘BehenKuchBhiPehen’, Max has put society’s attitude under the scanner and raised some pressing questions.”
The campaign is running heavily on Digital, print, radio and outdoors
Max Fashion, known for ‘everyday fashion’ is the biggest fashion brand across the Middle East and India. Opening its first store in the Middle East in 2004, the brand has grown at a phenomenal pace and is now present in 19 countries. In India, currently, it has more than 300 stores with presence across 100+ cities; it has become the biggest fashion brand not only in the Middle East but also in India in the short period it has been here.
Max Fashion’s brand vision is to “democratise fashion” for the contemporary middle class by offering global fashion trends at amazingly affordable prices. It enjoys universal appeal across young families as well as millennials, who are not only fashion conscious but tech-savvy, because of a well-balanced portfolio across Apparel, Footwear & Accessories for Men, Women & Kids. With over 20,000 new designs across 8 seasons every year, consumers get access to truly fast fashion at amazingly low prices.
Max Fashion is a true Omni-channel brand with first in industry capabilities like “Click & Collect”, “Ship from Store” & “Return to Store”, apart from offering outstanding Online shopping experience through the maxfashion.in the website as well as an engaging app which is enjoyed by millions of consumers.
Spring in NYC bursts with beauty, from the blooms at Macy’s Flower Show and Brooklyn’s cherry blossom festival to the fun fashions of the Easter Parade. There’s also beautiful art and exhibitions: an early work by Jackson Pollock at the Guggenheim. For details on these and many other happenings, read on.
Easter Parade and Easter Bonnet Festival Apr 12
Each year on Easter, celebrants don festive finery and show off their very best bonnets along Fifth Avenue. Immortalized by Irving Berlin (with some help from Judy Garland and Fred Astaire), the pageant is a New York City tradition that stretches back to the 1870s. Starting at about 10am and continuing until 4pm, the parade marches north on Fifth Avenue, from 49th Street to 57th Street. The best place to watch is from the area around St. Patrick’s Cathedral; better yet, bring your bonnet and join the parade.
2016.03.20 Macys Flower Show
New Directors/New Films Mar 25 — Apr 5
Co-curated by the Film Society of Lincoln Center and the Museum of Modern Art, this yearly festival celebrates the most innovative voices in filmmaking from a broad range of international filmmakers at the start of their careers. Now in its 49th year, the festival has helped ignite countless careers, including those of Pedro Almodóvar, Spike Lee, Steven Spielberg, Darren Aronofsky and Wong Kar-wai. Explore new works by the next generation of auteurs, with screenings at MoMA and Lincoln Center. Check back for details about this year’s installment.
Macy’s Flower Show Mar 22- Apr 5
For two weeks, the clothing and accessories won’t be the only colorful items on display at Macy’s. During its annual flower show, the iconic department store hosts beautifully bright floral arrangements, live music, kids’ activities and seminars. This year’s show—”Voyage to Oceanum”—features an under-the-ocean odyssey of vibrantly colored deep-sea florals and aquatic life.
Hanami: Cherry Blossom Viewing Apr 1- Apr 30
Cherry-blossom viewing, known as hanami, is a centuries-old Japanese custom, a springtime occasion for merriment and the contemplation of life’s beauty and transience. You can partake in this tradition at the Brooklyn Botanic Garden, home to scores of flowering varieties for public enjoyment. Guided tours focusing on the blooms are held on Wednesdays during the April viewing season, though the more-frequent garden tours touch on them as well. The month culminates in a celebration of the brilliant blooms with Sakura Matsuri (April 25–26), a festival of Japanese performances and cultural happenings.
Making The Met, 1870–2020 Mar 30- Aug 2
Trace the Metropolitan Museum of Art’s 150 years in New York City through this exhibition, the centerpiece of their anniversary celebration year. The Met displays more than 250 works of art of every type that played in important role in defining the museum and helping to propel it into new directions. Also included are some rarely seen archival photographs and stories of behind-the-scenes work.
Frieze New York May 7- May 10
This international art fair, which takes place each May, features contemporary painting, performances and photography from more than a thousand artists and around 200 of the most forward-thinking contemporary and modern art galleries from around the globe. The fair commissions artworks for the grounds in addition to hosting panel discussions and lectures from leading artists, art theorists and critics, and food from some of the best restaurants in the City. With the exception of a few pre-fair (but still related) talks and openings, it all happens inside a serpentine white tent on Randall’s Island.
St. Patrick’s Day Parade Mar 17
Whether you hail from the Emerald Isle is of no consequence—on St. Patrick’s Day, everyone can lay claim to being at least a little bit Irish (even the City’s bagels and beer, which go green for the occasion). The parade itself lays claim to being the oldest (it was first held in 1762) and largest of its kind in the world. So clad yourself in kelly green and watch bagpipers, marching bands and assorted revelers from near and far.
The route: The parade starts at 11am, marching up Fifth Avenue from 44th Street to 79th Street. It typically ends by 5pm.
Studio 54: Night Magic Mar 13- Jul 15
Studio 54 needs no introduction. It’s been the subject of many exhibitions, books and films since its 1970s heyday—a time when people of various backgrounds gathered behind the velvet rope for late nights of dancing and parties. The Brooklyn Museum puts the nightclub’s influence into a broader context of NYC history, showcasing photography, film, fashion, drawings and never-before-seen illustrations, proposals and designs.
Tribeca Film Festival Apr 15- Apr 16
The Tribeca Film Festival—launched after 9/11 to promote the cultural and economic revival of Lower Manhattan—provides a platform for innovative filmmakers to present their latest work alongside some major movie premieres too. The 2020 program will feature films of all stripes: crowd-pleasing blockbusters-to-be, provocative documentaries, foreign films, shorts and a cornucopia of panel discussions and lectures. There are also sections of the festival devoted to TV and online programming and experiential works, including virtual reality and multimedia projects.
About Time: Fashion and Duration May 7– Sept 7
As part of The Met’s 150th anniversary celebration, the Costume Institute presents this exhibition that highlights how fashion creates associations that blur the lines between past, present and future. Linear and nonlinear timelines help explain the relationship between time and fashion, along with clothing from the 1870s and 1880s being paired with those from more current times. Finally, the future of fashion will be touched upon, branching into subjects surrounding longevity and sustainability.
Kusama: Cosmic Nature May 9- Nov 1
Japanese contemporary artist Yayoi Kusama brings works from her multifaceted practice to the New York Botanical Garden, along with major new works created specifically for this exhibition. Her pieces that engage with living things will be on display.
