Retropoplifestyle

Hiten Tejwani shoots India’s first Commercial Short Film during Lockdown

Actor Hiten Tejwani, who has been part of many Bollywood films and TV shows, shot for his first commercial short film ‘Yes I was Wrong’ on his phone. Conceived and directed by Rajiv S Ruia and produced by Deepak Ruia, the story of the film revolves around a middle aged married man who realises the mistakes he had committed during his early life. Those mistakes again haunt him in his present. The film is all about how the guy tackles the situation, and leading to a situation, when the guy confesses, ‘Yes, I was Wrong’.

The film features Mangesh Desai and Monika Rathore along with Hiten Tejwani in important roles. The actors have shot for the film entirely on their phones with proper direction and lighting at their homes. Rajiv Ruia has directed the entire film via telephonic direction .

Hiten said, “This is my first commercial short film. We have shot this film in the pandemic and lockdown situation without breaking the rules and regulations of the government. The film is shot by us, and yet the other co-actors and I did not even meet each other.”

Producer Deepak Ruia said, “I would request everyone to watch the film and know the importance of relationships and how men make mistakes, which sometimes continue to make their lives miserable.”

The film will be available on all platforms including AMAZON FIRE STICK, HUNGAMA PLAY, AIRTEL Xstream,TATA SKY Binge , MI TV and other OTT platforms.


The film has been written by Ravindra Ram Patil and Priyank Mehta and is also produced in association by Anubhav KR. The background score is conceived by Vardan Singh, edited by Gaurav Patel, line producer – M Javed and is promoted by Himanshu Jhunjhunwala and Ekta Jain of Dwapar Promoters .

Domestic Violence during Lockdown

Let’s Remove Darkness of Domestic Violence

By Anuja Kapur

Domestic violence has always been within the roots of our society, but with the lockdown cases have become more frequent. Women and children are most vulnerable at the point. Social distancing and staying at home are important factors to curb this pandemic, but it is also providing the abuser with chances to exploit.

Domestic violence cases presently are on the rise due to restraints and safety measures put in place to limit the outspread of the new deadly virus Covid 19. After receiving umpteenth calls every day the emergency centers and concerned authorities have ascertained the sharp move in domestic violence cases. As per the authorities, they have received calls from married and unmarried women both. Not only married women are facing abuse by their spouses or in-laws but unmarried women are also going through abuse from their brothers and fathers. Women used to get some relief before while they were out for work or vice versa when their husbands/ brothers or fathers were out. At present the lockdown has caged them in the four walls of their house facing the dirty challenge of domestic abuse.  Not only women but children are also highly impacted by the domestic abuse. With schools, playgrounds, parks, public places shut they have no option to go anywhere. The children are bound to stay at home and are left with no more safe refuges.  Before the corona virus, these places served as secured options where children could escape the aggression at home. Now, they’re stuck at home and likely witness more domestic abuse than in the past.  Staying together at one place for longer duration is the leading concern to more and more cases of domestic abuse on children and women.

Physical violence is not the only abuse women and children are going through, other forms of abuses is also being thrown at the victims by the abuser

           Complete isolation from family members at home,

           No talking over the phone with friends or acquaintances,

           Regular monitoring of the person, strict rules and regulations

           Restriction on providing basic necessities like food, water, clothes, sanitary      facilities.

The stress of lying at home and doing nothing, financial problems and the lack of access to alcohol are aggravating factors of domestic violence. Most of the women facing abuse cannot go to their parents house or relatives due to this lockdown. Government or emergency service centers can only shift them to shelter homes where the risk of infection is high due to large number of people and hygiene issues. Why only a woman has to adjust or deal with such issues? If a man is stressed or not getting alcohol, he should be the one who needs to be sent to shelter home rather than a women. It is the man creating a ruckus, while the women have to bear the brunt of the consequences.

One of the biggest assumption always about domestic violence has been that the cases are higher in backward regions or amongst poorer sections, but the actual picture is quite different. The percentage of middle class women or rich section of the society is almost equal when it comes to domestic abuse. Women are afraid of lodging a complaint against their spouse because they fear that if their partner is arrested they will have to face more embarrassment and violence once he is out. The in-laws also add to the torment born by her.

The government is taking various measures to curb the virus and on the other hand is not seeking any measure to safeguard domestic abuse victims. Our authorities have failed to craft strategies to save victims of domestic abuse during this lockdown period. People must be super-sensitive towards the higher risk of domestic abuse, on-lookers and neighbors should step in if they find something suspicious. They can use tricks like knocking the door or ringing the bell. They should also be provided the benefit of anonymity if they choose to report a case. The isolation due to Covid 19 has also destroyed all service networks, making it much harder for victims to get help or escape the situation. If someone is unable to register a complaint via text message, call or mail, essential service providers like grocery stores, medical stores, delivery executives should help to provide necessary support to such people and send their message to the right authorities if required.

 Domestic abuse or stress can adversely impact mental state of the person as well, so it is better to stay calm and seek help from others. Sooner or later, this tiring lockdown will come to an end, but as the repercussions, the risk of abuse will escalate. As per the research’s, abusers are more likely to murder or assault their spouses and others as the aftermath of personal crises, including lost jobs or major financial setbacks. In a scenario like this, it is crucial to be alert of things like fussiness, outbursts, feelings of despair and anxiousness. If people can adjudge these things are increasing, that’s the time to find safe areas in the home and agreeable rules of engagement. Disengage and reload yourself a little bit, so that a small matter doesn’t intensify.

As concerned citizens, we are abiding by all laws and steps to flatten the pandemic curve, but we need to be equally responsible to make sure that darkness of domestic abuse does not rise exponentially. In such cases we cannot let one curve surpass the other. With Covid-19 devastating the economic system, such crises will become much more predominant. As the crises continues the government must assure that security assistance is available, and provide necessary resources to help the victims of domestic abuse. We definitely can’t risk lives of women and children till we emerge out of this pandemic.

(Anuja Kapur is a Criminal Psychologist, Advocate and Social Activist)

Anti-viral Fabric

NEO TECH® in partnership with HEIQ Viroblock tested successfully against virus that causes COVID-19

 Given the current scenario of the fashion and lifestyle category, adapting to the ‘new normal’ is the need of the hour. Being a market leader in innovation and excellence, the Donear Group, using NEO TECH® technology, has conceived products that are high quality, utilitarian and have a shield against bacteria and viruses alike.

NEO TECH® is the culmination of extensive efforts in research and development; done with the intention of bringing a paradigm shift in the Indian Textile industry. Post the acquisition in 2017 of GBTL (formerly known as GRASIM Suiting) and OCM, the Donear Group formally carved a niche for a R&D wing and that was the advent of the NEO TECH® Center of Excellence.

The Group has been a pioneer in introducing a lot of innovative products in the market in the past as well with products such as STREEZA (4-way stretch fabric), ICE-touch (making you 5 degrees cooler) and Uncrushables (for wrinkle resistance) amongst others, which are continuing to fare extremely well. With this step, the Group makes a bold advance towards perfecting an antiviral technology which will go a long way to strengthen their presence in the poly viscose and worsteds categories.

 Anti Viral Fabric

  • Known for their pioneering efforts, NEO TECH® has partnered with HeiQ, a Swiss company, to power up its suiting & worsted fabrics with an intelligent textile technology – HeiQ Viroblock NPJ03HeiQ creates some of the most effective, durable and high-performance textile effects in the market today, which lasts up to 30 washes.
  • HeiQ Viroblock NPJ03 is among the first textile technologies in the world to be proven & certified effective against SARS-CoV-2. Tests conducted by them in Melbourne, showed that treated fabric achieved 99.99% reduction of the virus.

 About the Research Project

The research project involved a disinfection test protocol simulating real-life interaction of small aerosol droplets contaminating clothing with a known concentration of SARS-CoV-2 virus. The virus was contacted with the sample fabric for a few minutes followed by measurement of remaining infectious SARS-CoV-2 viruses.

When the fabric sample was treated with HeiQ Viroblock NPJ03, no infective viruses left after a few minutes and the result indicated a SARS-CoV-2 virus reduction of 99.99% relative to the inoculum control.

Being market leaders in the suiting’s space, the Donear Group has endeavored and perfected the touch and feel of this fabric which continues to remain as is pre and post the treatment. The selvedge with NEO TECH Antiviral fabrics will become a seal of safety and protection for the times to come.

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Carlo Centonze, HeiQ Group CEO

 “The confirmation of antiviral activity of HeiQ Viroblock against SARS-CoV-2 is an important milestone. This data forms part of our ongoing efforts to help provide textiles with greater levels of protection against viruses and contribute to efforts towards mitigation of the global pandemic. We are delighted to partner with the prestigious Donear Group and to extend our joint products in the Indian sub-continent. NEO TECH is a highly advanced fashion-tech developed by Donear group and we are sure that we will be exchanging lots of notes between us. What sets our product apart is that it kills the viruses and microbes within minutes, thereby reducing the risk of contamination drastically. The product has been tested and certified by various world-renowned labs including the prestigious ISO 18184 rapid test.”

Rajendra Agarwal (MD, Donear Group) 

 “We have always wanted to extend our forte in poly viscose and worsted fabrics – be it for trousers, jackets or suits. This partnership has added another feather in our cap for breakthrough technology with anti-corona fabrics that shows its effects within minutes rather than hours! I strongly believe that the antiviral fabrics will boost our established group turnover (of 1300cr) by at least 15%.” In a lighter vein, he adds, “This technology makes us best suited for the future!”

Rocky Star, Indian Fashion designer  

 “This NEO Tech anti-viral fabric is going to help people to feel safe, as safety is the top priority. I’m really excited to use this fabric in my next collection, and definitely showcase it in the London Fashion Week in the next season. Fashion is all about showing off, meeting people and socializing, this innovation is definitely going to be a big help.”

 Narendra Kumar Ahmed, Creative Director, Amazon

 “I would first like to congratulate Mr. Rajendra Agarwal and HeiQ for such an innovative approach in garmenting and manufacturing fabrics. I think it is the right time to introduce something like this when the world is fearful about how this virus is spreading, as the innovation is wonderful for the fact that it can go beyond just now and Covid-19 is just a part of it, whether we talk of institutions, corporate clothing, etc. this fabric has a great scope, in bringing security to the people.”

Priya Patil ,Celebrity Stylist and Founder of That Gypsy

 “I think the technology is amazing and I would like to see how it translates on a broader fashion scope. And, I would like to use these fabrics for my accessories as this will be amazing. Since I also work in the hospitality industry, and given the fact that the sanitization standards in hospitals are so high, these fabrics will do so well in this industry. Not only for the fashion industry and the corporates, these fabrics should be used in the hospitality industry as well as for school uniforms, and expand the usage of this fabric on a wide variety.”

Christine Storm’s TRANSFORM

Summer -Resort Collection  

 Scorching summers are at its peak, and it’s the time to challenge your inner divas and become the best version of yourself. The best way to spend this summer is to look like an ethereal sea beauty and is a great way to add vibrancy to your boring summer wardrobe.

 “Living Jewels that are tenacious and courageous that never give up as they appear to effortlessly flow through life!” is the statement and symbolism behind the portrait of a beautiful Indian model wearing the collection embellished with a butterfly, created by US based Fashion Designer, Christine Storm.

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Christine Storm

“TRANSFORM is a luxury resort and travel wear line that embraces a woman’s beauty and courage. It is my way of applauding women all around the world for overcoming obstacles and showing strength through femininity. Vibrant flowing colors and dramatic silhouettes will inspire a woman to transform into her true self.”  

Available At – christinestorm.com

Be the Change you Wish to See in the World

An Initiative

                               By Team Cosmos

A team in a college somewhere in Delhi heard that no matter what people say, words and ideas can change the world and thus, they set out on a journey to make a difference in their own way. Cosmos, Jesus and Mary College is a part of the college network established by World Wide Fund, India which aims at making sustainable development a reality. They are a team of 40 entrepreneurs and have been working on two sustainable projects. They have employed women who are twenty years and above from the Tughlaqabad area and empower them with basic elementary education, finance, skill development and micro-enterprise management.

We, as humans have forgotten to be good guests, how to respect our planet and walk lightly as other creatures do. According to an analysis from the Global Alliance on Health and Pollution, exposure to toxic air, water, soil and chemicals kills 8.3 million people around the world every year,that is estimated to be approximately 50 times more death due to war and other forms of violence. The results show that 2,326,771 premature pollution-related deaths occur in India every year. Over 100,000 children in India die before they turn five due to poor air.

These numbers are pretty overwhelming, but they are the truth of current environment catastrophe that has been overlooked for too long. We sit back at home while reading these numbers on our phones, then after a moment of empathy, we move on with our lives because we believe that it is something that would never happen to ourselves but we forget that it does, that as much as we deny it, climate change is real and we’re at the receiving end of catastrophe.

Cosmos aims at making a change through raising awareness about sustainable practices and coming up with environment-friendly projects.

Cosmos recently launched Project Mulher, through which we inculcate a sense of sustainable living amongst people through organic products. Our motive is to give back to the Earth.

They’ve launched Meraki, an eco-friendly air freshener and Set-In Stain, a bio enzyme cleaner so far. A lot of high-end products sell similar organic products in plastic packaging to reduce manufacturing cost which essentially defeats the purpose of “organic”. Their products are 100% organic and sold in recycled bottles. They’re on a mission to raise awareness about issues surrounding the environment as well as the society we live in.

They have organised various events like the Eco-Trail for their college members and cloth donation drives in the Tughlaqabad area. In an interesting event, they conducted a ‘Blind date with books’ where donated books were wrapped in recycled packaging and sold. Due to the pandemic, they came up with the ‘Feed the Stray’ initiative wherein they fed dogs abandoned on the streets. They have also participated in various challenges like the Red Dot Challenge and awareness about the LGBTQIA+ community during the pride month to bridge social barriers and help in ending myths and taboos surrounding menstruation and the LGBTQIA+ community. They have collaborated with various companies to raise awareness by hosting live sessions and webinars.

This group of committed, thoughtful and driven entrepreneurs believe that it is in giving that you receive and urge others to dwell on it too. Their goal is to change the world bit by bit and be the change that the world constantly seeks,

The True Corona Warriors

Lockdown Was Great For Digital Agencies: Sudhanshu Kumar

While lockdown has done serious damage to a lot of businesses, there are some for whom it was an opportunity. And those were the digital agencies. With the world being connected only via the web, things were gung-ho in the digital marketing world using the right digital strategies to reach out to people.

“It would be a lot to say our businesses weren’t affected by the Corona Scare and the subsequent lockdown but we definitely were in a relatively good spot,” says Sudhanshu Kumar, MD Digital Sukoon, a well endowed Digital Marketing Agency.

Handling digital promotions of Bollywood Film Producing Studios like Prakash Jha Productions, Rohit Shetty Pictures, Pooja Entertainment, Panorama Studios among many others and also a lot of Bollywood singles, artists and popular influencers, Digital Sukoon has not only been sailing their ship successfully in trouble waters but also doing good work for themselves. “We used the time really well and understood the fact that lockdown is going to increase consumption of Data in India and we had to put our clients where the audience was. We managed to bridge the gap with all the hard work of our team while adhering to all the lockdown norms,” says Sudhanshu.

Digital Sukoon is amongst the few firms that retained their entire staff and went ahead helping them in their times of need. If that isn’t enough, they even did their part in the community and helped those who were in need of essentials. “This is an unprecedented time for almost everyone and we at Digital Sukoon would love to help out people as

Saregama music library grows by 10%

11,000 unexposed musical gems from Gauhar Jaan , Ghulam Ali , Lata Mangeshkar, M.S Subbulakshmi and others added to the Catalogue

 While the current pandemic has brought many things to a standstill, Saregama has been able to digitize and bring to life, previously unheard and unexplored musical gems from legends like Gauhar Jaan, Ghulam Ali, Janki Bai, M.S. Subbulakshmi, D.K. Roy, Lata Mangeshkar, Kishore Kumar, Mohammed Rafi amongst many others. These tracks belong to earlier part of the century and range from film to non- film music across various genres and languages.

 This was a mammoth exercise taken upon by Saregama which involved extensive research, listening, and manual cleaning of each of these tracks for the best listening experience. Each and every track was heard and converted from physical tapes into a digital format. Every song was also updated with relevant information about the artiste, composer, film, etc. for ease of access by the listeners.

The project was initiated 4 months back, and completed during the lockdown while adhering to the rules of remote working. All employees across the county coordinated to complete this project from their homes and finished the project even before the decided deadline.

QUOTE

 Vikram Mehra, Managing Director, Saregama India

 “We have painstakingly digitized unexposed 11,000 additional tracks in over 12 languages like Hindi, Tamil, Telugu, Bengali and more. This is our attempt to preserve our country’s music legacy for future generations. These songs will soon available on all digital platforms for listeners”

JLF Brave New World completes 50 episodes of insights & ideas

  • The series reached over 3.34 million people with 5.1 million impressions
  • The series saw a diverse range of speakers including Asma Khan, Chitra Banerjee Divakaruni, Elizabeth Gilbert, Ira Mukhoty, Jhumpa Lahiri, Manu S Pillai, Margaret Atwood, Orhan Pamuk, Peter Frankopan, Peter Morgan, Shubha Mudgal, Rupi Kaur, Shashi Tharoor, Siddhartha Mukherjee, and many more
  • Upcoming sessions to feature His Holiness the Dalai Lama, solar energy innovator Sonam Wangchuk, Nigerian author Chigozie Obioma and many more

New Delhi, June 09, 2020: As the world went into lockdown, Teamwork Arts, producer of the iconic Jaipur Literature Festival, launched ‘JLF Brave New World’, an online literary series of conversations between the world’s greatest writers and thinkers, in which the sprawling grounds of Diggi Palace were replaced by the boundless possibilities of the Internet. The ongoing series, which continues to explore themes critical to current times, along with a host of ideas and perspectives, is an affirmation of Teamwork Arts’s and the Jaipur Literature Festival Co-directors’ faith in the infinite power of the word and its ability to connect communities of book-lovers across geographies.

Over 90 speakers from across different genres of literature have shared their knowledge and views on diverse areas on JLF Brave New World. The series has reached out to over 3.34 million people with 5.1 million impressions in its first 50 episodes, held thrice weekly, with two sessions each day.

The series has so far witnessed multiple sessions with iconic speakers sharing their thoughts, trying to analyse the essence and relevance of literature at a time when suddenly de-globalisation has become the credo. It began with a session where former politician and author Bruno Maçães and writer and journalist Sujeev Shakya talked about these transformed times and how the lessons of Nepal, China and Europe highlight our past, present and future, and what the rebirth of these nations could mean for the world and global affairs. Writer and broadcaster Bee Rowlatt and Baroness Helena Kennedy QC explored the need to protect the forum internum – our private and mental space – from the incursions of digital technology. Exploring food, memory and culture, celebrity chef and restaurateur Asma Khan, alongside writer and translator Rakhshanda Jalil, spoke movingly of the bonds of food and memory, friendship and community, across cultures and continents, and in the special places they call home.

Namita Gokhale, writer, publisher and Co-director of the Jaipur Literature Festival, said, “Our new digital platform, JLF Brave New World, has established a distinctive voice and identity of its own. We have had some of the greatest writers and thinkers in the world – from Margaret Atwood to Esther Duflo and Abhijit Banerjee, from Orhan Pamuk to Siddhartha Mukherjee and Peter Frankopan – address us from the intimacy of their homes. As we complete fifty sessions, we look back with pride on the stellar conversations and interactions – and the best us yet to come.”

William Dalrymple, writer, historian and Co-director of the Jaipur Literature Festival, said, “It has been both a pleasure and privilege to co-direct Brave New World and to be part of bringing such a fabulous, glittering stream of literary brilliance into so many homes at such a difficult time.”

Sanjoy K. Roy, Managing Director of Teamwork Arts which produces the Jaipur Literature Festival said, “JLF Brave New World and its viewership figures of over 700,000 in these 2 months have shown that world over, audiences are curious and seek  the free flow of knowledge, science, and information.”

Preeta Singh, President, Teamwork Arts said, “In the present unpredictable and changing times, JLF Brave New World offers brands a definitive and exclusive environment, to engage with their audiences and share new perspectives.”

There were also sessions concentrated on the coronavirus pandemic and how it will impact the world both in the shorter and longer terms. At a session titled “Poor Economics”, Nobel laureates Abhijit V. Banerjee and Esther Duflo discussed the human toll of the pandemic in the world economy and the global south, and tried to highlight the measures and strategies to fight back the catastrophe, including the concept of a universal ultra-basic income. At another session discussing the Covid-19pandemic, writer, politician and public intellectual Shashi Tharoor and President of the Observer Research Foundation Samir Saran shared their views on the current crisis and how the international agencies should have acted to control the situation.

When Orhan Pamuk was asked what the Nobel Laureate thought about the role of writers in these extraordinary times, his answer cut through the mist, “First off, I’m not that utilitarian – literature can’t be that influential during an earthquake, a revolution, or a pandemic, but it doesn’t mean it’s not important. I am modest about the use of literature.” He also highlighted an important point about the impetus to write fiction – it is after all imagination that stirs the novelist, fired by a possibility to bridge the gap between the self and the other. In that context, it is no surprise that the greatest plague novels – Daniel Defoe’s Journal of the Plague, Albert Camus’s La Peste or Manzoni’sThe Betrothed– were written by people who never actually experienced a pandemic. “Strangely,” he added, “people who lived through it could never fully form their ideas for novels. But remember,” he cautioned against being too dismissive, “the art of the novel was only formulated 170 years ago, and plagues are not so common.”

Tahmima Anam is an award-winning writer of the trilogy A Golden Age, The Good Muslim and The Bones of Grace. Together with writer and journalist Sandip Roy, she took audiences on a journey of her writing process under lockdown and dwelt on the importance of the written word in such perilous times. The series also saw India’s most beloved and prolific storyteller talk of his incredible journey – Ruskin Bond, who has penned over a 100 books, joined Namita Gokhale in an inspirational session to share his vision of the joy, spontaneity and clarity he brings to his writing and his life.

At a session concentrated on ancient Indian mathematics and astronomy, theoretical physicist Jim Al-Khalili talked to William Dalrymple about the discoveries of ancient Indian mathematicians and astronomers and how that reached the rest of the world via Muhammad ibn Musa al-Khwarizmi in Abbasid Baghdad and Fibonacci in Renaissance Florence. “What we call Arabic numerals in the West should actually be called Indian numerals, as the Islamic polymaths had themselves acknowledged,” said Jim. He spoke about the early Islamic empire as the grand unifier of classical knowledge of the world.

Acclaimed playwright and screenwriter, Peter Morgan, in his conversation with filmmaker Ritesh Batra, talked and decoded his creative process with reference to his most recent work, one of Netflix’s most successful historical dramas, ‘The Crown’. As he elaborated on his creative process in writing about the British Royals, Morgan commented, “Originally, we thought, we know everything about them; where they were, what they did, every single day of their life. But, when it comes to imagining what they feel, that has to be to some degree, an act of creative imagination.”

Talking to author Avni Doshi at a session, from her home in New York, bestselling author Elizabeth Gilbert enchanted her audience with life-truths that pierced the heart. She epitomised “unadulterated” and “bona fide” – gliding effortlessly from spiritual instructions to how her life has been “cancelled” in the last two months. Her description of love lost to cancer, two years back, and how that emerged as the most “interesting” twist in the plot of her life, was spoken with honesty that took the breath away of every listener. Gilbert said, “There is no experience in your life that’s too heroic …that if you don’t get very quiet, we can actually find the curiosity about how we are going to do this.”

The upcoming sessions of the increasingly popular series will see many more intriguing conversations. Educationist and solar energy innovator Sonam Wangchuk will examine the impact of the human health crisis on the balance of nature and the environment when pollution and emissions of various greenhouse gases have fallen across continents and the ozone layer appears to be healing. His Holiness the Dalai Lama will be in conversation with Pico Iyer and will speak of finding love and peace in our confused, divided and chaotic world, as well as of the universal value of compassion in these troubled times. At a session titled “An Orchestra of Minorities” Nigerian writer Chigozie Obioma,often described as ‘the heir to Chinua Achebe’, will speak of his books, telling us why he writes, and for whom, in conversation with writer and academic Aruni Kashyap.

The series engages a well-defined process involving a large team to make the sessions as interesting as the Jaipur festival. The sessions get livestreamed simultaneously on all official social media handles including FacebookTwitterand YouTubeAll previous sessions, session details and speaker details are available on the Festival’s official website.